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Objects & Relationships Marketing Presentation

I was asked to present a POV of "online video" at the International Association of Culinary Professionals (IACP) in Portland this year (April 2010). This is my presentation.

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Marketing Your Brand with Online Video,[object Object],1,[object Object]
2,[object Object],Communication is evolving,[object Object]
3,[object Object],From Closed to Open Media,[object Object],Broadcast,[object Object],Centralized control; broad message deployment,[object Object],Narrowcast,[object Object],Centralized control; specific message deployment,[object Object],Networked,[object Object],Decentralized control; fluidity; dynamic message deployment,[object Object],Traditional: Closed,[object Object],Online: Closed,[object Object],Digital: Open,[object Object]
4,[object Object],Organization,[object Object],Specificity,[object Object],Traditional Outreach: Broadcasting to 1,000,000 to engage 100,[object Object],New Outreach: Engaging the right 10 people who reach 1,000who ,[object Object],influence10,000,[object Object]
Shifts in Media Consumption,[object Object],The communications landscape has changed as a result of socialmedia and the growth is exponential,[object Object],2009 Statistics:,[object Object],[object Object]
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Objects & Relationships Marketing Presentation

Editor's Notes

  1. The controlled by no one is where it’s exciting – there is incredible opportunity to “share” and spread
  2. Photo from - http://www.wind-mobile.com/?id=86
  3. Here, talking about video. Video is just a piece of content – a “social object”
  4. Objects are consumed and shared by people. They are measured by the number of people who see them.
  5. Relationships – putting something around it – context - content is only part of the story
  6. Relationships need objects to grow. The more valuable objects given to the relationship, the more it can grow.
  7. Objects and relationships cannot be independent to provide the most value to the brand.
  8. It is when the objects and relationships work together that the brand finds nirvana. Providing value to their audience in the object (content) and relationship (context).