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Marketing Your Brand with Online Video<br />1<br />

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2<br />Communication is evolving<br />

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3<br />From Closed to Open Media<br />Broadcast<br />Centralized control; broad message deployment<br />Narrowcast<br />Centralized control; specific message deployment<br />Networked<br />Decentralized control; fluidity; dynamic message deployment<br />Traditional: Closed<br />Online: Closed<br />Digital: Open<br />

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4<br />Organization<br />Specificity<br />Traditional Outreach: Broadcasting to 1,000,000 to engage 100<br />New Outreach: Engaging the right 10 people who reach 1,000who <br />influence10,000<br />

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Shifts in Media Consumption<br />The communications landscape has changed as a result of socialmedia and the growth is exponential<br />2009 Statistics:<br /><ul><li>More than 70 million videos on YouTube

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Over 133,000,000 blogs indexed on Technorati

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1.7 billion tweetson Twitter

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400million + users on Facebook representing 170 countries/territories

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Dramatic decline innewspaper circulation</li></ul>5<br />5<br />

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PLATFORMS ARE EVOLVING<br />

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From content produced and controlled by a few …<br />To content produced by everyone and controlled by no one. <br />From independent, closed mediums …<br />To hyper-relevant, connected forums that feed into and from one another in a social nexus of opinions.<br />

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Content is<br />Evolving<br />

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9<br />SOCIAL OBJECTS<br />

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10<br />Growth<br />Relationship<br />Reach<br />Sharing<br />

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ENGAGEMENT<br />11<br />

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12<br />Growth<br />Relationship<br />Reach<br />Sharing<br />

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13<br />Growth<br />Relationship<br />Reach<br />Sharing<br />

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14<br />Growth<br />Relationship<br />Reach<br />Sharing<br />