Assertiveness in leadership is
saying what you truly think and
feel in a constructive and
positive way. It demands a
strong and mature ego and high
moral courage to apply it.
“The basic difference between
being assertive and being
aggressive is how our words and
behavior affect the rights and
well-being of others”
– Sharon Anthony Bower
Influence others to your point of view.
Reduce your fear and self-consciousness.
Use four areas of focus to build overall selfconfidence.
Be assertive without appearing aggressive.
Use the cushioning technique in critical "No"
Navigate difficult people and difficult
It's not always easy to identify truly assertive behavior.
This is because there is a fine line between assertiveness
and aggression. So, some definitions are helpful when
trying to separate the two:
Assertiveness is based on balance - it requires being
forthright about your wants and needs while still
considering the rights, needs, and wants of others. When
you are assertive, you ask for what you want but you don't
necessarily get it.
Aggressive behavior is based on winning - it requires that
you do what is in your own best interest without regard for
the rights, needs, feelings or desires of others. When you
are aggressive, you take what you want regardless, and
you don't usually ask.
Successful leaders are assertive leaders – but what
does that mean?
The importance of assertiveness to become an
effective leader in organization. One should build
on own strengths and eliminate
weaknesses, enabling self to develop a winning
attitude. Learn to be assertive but not
aggressive, confident but not overly so – and
thereby gain the influence you need to lead your
team or organization.
Have a confident demeanor.
Try not to be easy to read, especially if you are
nervous or uncertain.
Even if you are nervous or confused, you can
still act confident.
Speak slowly and clearly.
If people aren't noticing you, say "Excuse me"
clearly and firmly.
Try to be concise when you speak.
Work on your appearance.
Dressing well doesn’t necessarily mean dressing up.
Be honest with yourself about what you want.
Being too accommodating can actually make things harder for
Don't misdirect your frustration.
Many people who want to be assertive overcompensate by
The whole point of being assertive is to get what you want.
Say what's on your mind. Don't be silent if you have
something to say.