Retail Therapy

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The driving forces, principles and the movers and shakers in retail

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Retail Therapy

  1. 1. retail therapy Peter ʻt Hoen | BR&DRETAIL THERAPY live to shop & shop to live
  2. 2. Peter ʻt Hoen | BR&D ADVENTURER
  3. 3. Peter ʻt Hoen | BR&DRETAIL THERAPY Already forgotten as a movie-star but probably made herself immortal by this quote! And therefor still my heroin!
  4. 4. “Whoever said money can't buy happiness simply didn't know where to go shopping”Bo Derek Peter ʻt Hoen | BR&DRETAIL THERAPY Already forgotten as a movie-star but probably made herself immortal by this quote! And therefor still my heroin!
  5. 5. DISAGREE..... Peter ʻt Hoen | BR&DRETAIL THERAPY Disagree.....Donʼt tell him money canʼt buy happiness
  6. 6. A team of researchers from Taiwan's National Health Research Institutes claimed that people who are in regular practice of going out for shopping with their spouse or in general are more likely to avert the risk of death by 25%. TIME, April 11, 2011 SCIENCE FACT Peter ʻt Hoen | BR&DRETAIL THERAPY Some science-fact than. Shopping makes us happy and let us live longer too! How about that!
  7. 7. FUNCTIONAL Peter ʻt Hoen | BR&DRETAIL THERAPY Shopping used to be functional often boring and was done less frequently.
  8. 8. LEISSURE Peter ʻt Hoen | BR&DRETAIL THERAPY Today itʼs one of the most popular leisure activity. Ask people their hobby and big chance they say shopping! The purpose in life
  9. 9. RELIGIOUS Peter ʻt Hoen | BR&DRETAIL THERAPY even RELIGIOUS
  10. 10. NO EXCUSE Peter ʻt Hoen | BR&DRETAIL THERAPY And there is no excuse anymore!
  11. 11. GREAT EXCUSE Peter ʻt Hoen | BR&DRETAIL THERAPY Or a great excuse to do it
  12. 12. DESTINATION! Peter ʻt Hoen | BR&DRETAIL THERAPY Some shops become real destinations like Abercrombie & Fitch. This is not even the opening! But what makes it so special?
  13. 13. INTERIOR? Peter ʻt Hoen | BR&DRETAIL THERAPY The interior ?!
  14. 14. PRODUCT.... Peter ʻt Hoen | BR&DRETAIL THERAPY The product.......?
  15. 15. JUST SEX? Peter ʻt Hoen | BR&DRETAIL THERAPY Or just SEX
  16. 16. MEMORABLE A unique customer in-store experience that fits your brand will cause shoppers the will to repeat it and talk about it. Peter ʻt Hoen | BR&DRETAIL THERAPY You have to build a memorable experience.
  17. 17. BOLD & THEATRICAL Peter ʻt Hoen | BR&DRETAIL THERAPY Whether that is big, bold and theatrical.
  18. 18. ARTISAN & INTIMATE Peter ʻt Hoen | BR&DRETAIL THERAPY Authentic, artisan and intimate.
  19. 19. TONGUE IN CHEEK Peter ʻt Hoen | BR&DRETAIL THERAPY Tongue in cheek.
  20. 20. ACCESSIBLE Peter ʻt Hoen | BR&DRETAIL THERAPY Or accessible!
  21. 21. VALUE? Peter ʻt Hoen | BR&DRETAIL THERAPY Some retailers seems they canʼt keep up with the new expectations of the customer and think value is still just price.
  22. 22. REWRITE RULES Peter ʻt Hoen | BR&DRETAIL THERAPY Unfortunately for these brands there are new kids on the block that are rewrite the rules. With superior experience....
  23. 23. "Successful retailing will always mirror the society it serves. The society that retailing represents has to be mirrored by what the consumer wants and what the consumer wants inevitably retail will provide". THE TRENDS Peter ʻt Hoen | BR&DRETAIL THERAPY Rodney Fitch Successful retailers understand the consumer and the changing society. Great retail (design) has always reflected the trends of its society it serves. What are these tends?
  24. 24. POLARISATION Peter ʻt Hoen | BR&DRETAIL THERAPY Several recent studies have suggested that the distribution of income (earnings, jobs) is becoming more polarized. The world is polarising. poor vs rich no middle class no medium priced. The squeeze is in the middle
  25. 25. NEW REALITY UKʼs young people will be 25% less well off than their parents Peter ʻt Hoen | BR&DRETAIL THERAPY It's Not a Recession, It's the New Reality
  26. 26. PRICE the economic landscape has fundamentally altered the behavior of numerous US consumers, who are now learning to live without expensive products Peter ʻt Hoen | BR&DRETAIL THERAPY The downfall in wealth, changed the way how we perceive value and the price of products and services
  27. 27. Retailing in China remained vigorous in 2012, with double-digit current value growth. NEW ECONOMIES Peter ʻt Hoen | BR&DRETAIL THERAPY Not everywhere the whealth levels stagnate or go down. Globalization and the rise of new economic powers provides us with opportunities and challenges
  28. 28. DARK SIDES Around 215 million children work, many do not receive proper nutrition or care. Peter ʻt Hoen | BR&DRETAIL THERAPY But global economy has also its dark sides.....
  29. 29. SIDE EFFECTS globalization has helped the retail industry grow, but has also created a complex system which has fueled the risk of adulteration through neglect or fraud. Peter ʻt Hoen | BR&DRETAIL THERAPY itʼs side effects.
  30. 30. ENVIRONMENT Economic impact of global warming is costing the world more than $1.2 trillion a year, wiping 1.6% annually from global GDP. Peter ʻt Hoen | BR&DRETAIL THERAPY And a major impact on the environment.
  31. 31. DISTRUST 64% of consumers feel most businesses merely “act” responsible to improve their image. Peter ʻt Hoen | BR&DRETAIL THERAPY And globalisation big brands rule. This development makes brands declining trust, the reputation and integrity of brands and the corporations that own them are increasingly discriminators for market success.
  32. 32. LOCALISM more than 66% of Brits consider buying British produce important and almost three quarters look to buy British fruit and vegetables. Peter ʻt Hoen | BR&DRETAIL THERAPY With the result that lures us back to nationalistic feelings, local initiatives and human scale.
  33. 33. URBANISATION The world is undergoing the largest wave of urban growth in history. In 2008, for the first time in history, more than half of the world’s population leved in towns. Peter ʻt Hoen | BR&DRETAIL THERAPY With the result that lures us back to nationalistic feelings, local initiatives and human scale.
  34. 34. THE INTERNET Consumers have become comfortable buying goods online, an increasing share of consumers do some, or even most, of their shopping online Peter ʻt Hoen | BR&DRETAIL THERAPY The world wide web is disrupting retail in a unequaled way.
  35. 35. CONNECTING 23% of Facebook's users check their account 5 or more times daily. Peter ʻt Hoen | BR&DRETAIL THERAPY And gave us social media which speeded up our communication by connecting us with the whole world via different networks. Brands can use it in its advantage but it will also use against you!
  36. 36. EVERYWHERE Phones become principal gateway to the Internet and the controller of an ecosystem of devices. Peter ʻt Hoen | BR&DRETAIL THERAPY And this whole world is now in the palm of our hand!
  37. 37. ALWAYS Consumers use mobile along with other media sources. About two-thirds of mobile commerce involves a second media device including television, phone, computer, radio, newspaper or magazine. Peter ʻt Hoen | BR&DRETAIL THERAPY And this whole world is now in the palm of our hand!
  38. 38. TRANSPARENCY 56% of US smartphone owners use their devices while shopping. Peter ʻt Hoen | BR&DRETAIL THERAPY brought us total transparency.
  39. 39. EXTRA REALITY AR creates a digitally enhanced experience with elements that do not actually exist in the physical form, from an experience you are living in real-time. Peter ʻt Hoen | BR&DRETAIL THERAPY New layers in reality.
  40. 40. JUST THE BEGINNING When Google Glass becomes commonplace, everything will change Peter ʻt Hoen | BR&DRETAIL THERAPY And this is just the beginning
  41. 41. RESULT In 2012 the UK retail industry saw the collapse of 52 chains responsible for 3,936 stores and 48,080 staff. Peter ʻt Hoen | BR&DRETAIL THERAPY The result of the internet, empty high-streets
  42. 42. OVERLOAD The information technology and communications revolution has a down side: information overload and its close cousin, attention fragmentation. Peter ʻt Hoen | BR&DRETAIL THERAPY An overload of information that craves us for silence and less choice
  43. 43. GENERATION GAP The digital generation thinks and process information fundamentally differently. Peter ʻt Hoen | BR&DRETAIL THERAPY And gap between generations that has never been so big. The kids (Digital native) are fearless and parents (Digital immigrants) are clueless.
  44. 44. GETTING OLDER The median age in Europe will increase from 37.7 years old in 2003 to 52.3 years old by 2050. Peter ʻt Hoen | BR&DRETAIL THERAPY Demographics transforming: We are getting older.
  45. 45. NOT EVERYWHERE India has more than 50% of its population below the age of 25. Peter ʻt Hoen | BR&DRETAIL THERAPY But only in the west
  46. 46. MULTI-CULTURAL 12% of the UK population is from ethnic origin and will rise to 20% by 2051 Peter ʻt Hoen | BR&DRETAIL THERAPY The west becomes Multi-cultural,
  47. 47. HOUSEHOLD There were 26.3 million households in the UK in 2011. Of these 29%consisted of only one person. Peter ʻt Hoen | BR&DRETAIL THERAPY See the traditional family disappearing where single households are rising.
  48. 48. WOMEN Irish women without kids earn 17% more than the typical male worker. Peter ʻt Hoen | BR&DRETAIL THERAPY Women are the most powerful consumers in the west they now not only decide but now also earn the money.
  49. 49. NEW EQUALITY 31% of grocery shopping is being done by men, up from about 14% in the 1980s. Peter ʻt Hoen | BR&DRETAIL THERAPY And genders are growing closer to each-other. As we see more male shoppers to. Men are becoming the new underclass.
  50. 50. EVERYWHERE... Peter ʻt Hoen | BR&DRETAIL THERAPY Less than 15 percent of the Saudi Arabian national labor force comprised of women
  51. 51. HABITS 60% of US consumers do not know at 4 p.m. what they will have for dinner that night, and expect to spend a total of about 30 minutes preparing, cooking and eating the meal, including clean up. Peter ʻt Hoen | BR&DRETAIL THERAPY The world wise, time-poor consumer changes its consumer habits drastically in the on-the-go society.
  52. 52. RESULT Obese people outnumber the hungry globally Peter ʻt Hoen | BR&DRETAIL THERAPY With some dramatic consequences
  53. 53. CONSEQUENCES Roughly one third of the food produced in the world for human consumption every year gets lost or wasted.. Wich is approximately 1.3 billion tonnes. Peter ʻt Hoen | BR&DRETAIL THERAPY With some dramatic consequences Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — gets lost or wasted.
  54. 54. THE NEXT THING We live in an expectation society, a society where we are constantly striving towards our next job, the next big thing, the next date. Peter ʻt Hoen | BR&DRETAIL THERAPY Has a constant appetite for the next thing.
  55. 55. OWNERSHIP A new way of living appears, in which access is valued over ownership, experience is valued over material possessions, and "mine" becomes “ours”. Peter ʻt Hoen | BR&DRETAIL THERAPY A total new view on owning things. He want less and what he has is of better quality and owns it temporally. why shop when you can share? (Yerdle)
  56. 56. INDIVIDUALISM We live in a culture where the primacy of the self and its satisfactions is every-thing. Peter ʻt Hoen | BR&DRETAIL THERAPY And is more individualistic than ever before.
  57. 57. NEW ENTREPRENEURS In the US, entrepreneurial activity increased by 60% in 2011. Peter ʻt Hoen | BR&DRETAIL THERAPY The up-come of a new entrepreneurial class fueled by new economic dynamics, individualism and digital technology provides us with the phenomenon of small indie brands and retailers.
  58. 58. RETAILIZATION The store design becomes in facts the key marketing tool in contributing to brand equity and customer loyalty. Peter ʻt Hoen | BR&DRETAIL THERAPY Finally our society is ʻretailizingʼ. Brands and institutes adopts shop as medium and retail techniques to connect with people, make them aware of something or shorten the consumer purchase cycle. The shops in the high streets are difficult to avoid for the consumer. You canʼt zap or click the shop away! The store becomes media.
  59. 59. Retail is fundamentally critical because no matter how hard you work at developing great products there is little point if you cannot connect them with your shopper.ʼ STORYTELLING Lars Thomassen Retailization: Brand Survival in the Age of Retailer Power Peter ʻt Hoen | BR&DRETAIL THERAPY Retail is fundamentally critical because no matter how hard you work at developing great products there is little point if you cannot connect them with your shopper.ʼ Itʼs all about connecting by telling a story
  60. 60. WHO YOU ARE Peter ʻt Hoen | BR&DRETAIL THERAPY By knowing who you are
  61. 61. BEWARE Peter ʻt Hoen | BR&DRETAIL THERAPY But beware it can go terribly wrong
  62. 62. YOUR BUSINESS Peter ʻt Hoen | BR&DRETAIL THERAPY Whatʼs your business
  63. 63. OUT SIDE RETAIL THERAPY Peter ʻt Hoen | BR&D This story starts out side the store
  64. 64. RETAIL THERAPY Peter ʻt Hoen | BR&D OUT SIDE Nowadays It doesnʼt stop at the facade. Itʼs across all channels
  65. 65. PLAN RETAIL THERAPY Peter ʻt Hoen | BR&D Drawing a good plan is crucial for your story in store
  66. 66. CLEAR Peter ʻt Hoen | BR&DRETAIL THERAPY Making it clear is just as important
  67. 67. FUN RETAIL THERAPY Peter ʻt Hoen | BR&D But keep it fun!
  68. 68. INSPIRE RETAIL THERAPY Peter ʻt Hoen | BR&D Inspire.
  69. 69. HELP Peter ʻt Hoen | BR&DRETAIL THERAPY Help.
  70. 70. with a lot of inspiration SURPRISE Peter ʻt Hoen | BR&DRETAIL THERAPY Surprise.
  71. 71. INFORM RETAIL THERAPY Peter ʻt Hoen | BR&D Inform.
  72. 72. ACTIVATE RETAIL THERAPY Peter ʻt Hoen | BR&D And activate.
  73. 73. STORY BEHIND RETAIL THERAPY Peter ʻt Hoen | BR&D And tell the story behind the product.
  74. 74. DAILY RELEVANT RETAIL THERAPY Peter ʻt Hoen | BR&D Always be daily relevant for the consumer.
  75. 75. CONSUMER POWER RETAIL THERAPY Peter ʻt Hoen | BR&D Give the consumer power
  76. 76. GET THEM IN Peter ʻt Hoen | BR&DRETAIL THERAPY Get them in!
  77. 77. KEEP THEM IN RETAIL THERAPY Peter ʻt Hoen | BR&D And know how to keep them in.
  78. 78. HUMAN TOUCH Peter ʻt Hoen | BR&DRETAIL THERAPY The Human touch. By putting the staff and the consumer in the center of the experience.
  79. 79. REVENGE Peter ʻt Hoen | BR&DRETAIL THERAPY Or else..........Well they know how to take revenge!
  80. 80. REAL FANS Peter ʻt Hoen | BR&DRETAIL THERAPY But if you do it right. You get real fans
  81. 81. FORMAT Peter ʻt Hoen | BR&DRETAIL THERAPY And this whole story have to be consistent in format
  82. 82. CHANNEL Peter ʻt Hoen | BR&DRETAIL THERAPY Through every channel.
  83. 83. DETAILS Peter ʻt Hoen | BR&DRETAIL THERAPY And in every details.
  84. 84. Tomorrowʼs world is already here if you look close enough! EXAMPLES Peter ʻt Hoen | BR&DRETAIL THERAPY
  85. 85. RETAIL THERAPY Peter ʻt Hoen | BR&D Hointer Hointer is a mix of robotics, mobile technology, fashion and hassle-free shopping, all within a bricks-and-mortar store. When the shopper sees something he likes, you simply scans the QR code with the app. After scanning the item you want, you are prompted to choose a color and size. The app sends a message over the internet to a robotic system in the stock room. The correct style and size is located, and tension cables drop it into a basket in one of the shopʼs six large dressing rooms. The app tells you the specific dressing room in which you will find your jeans. If the jeans fit, you put them in a bag, scan your credit card and walk out the door. Hointer is a store that combines technology and traditional shopping. When you see something you like, simply scan the QR code with the app. Youʼll be prompted with available sizes and once you select a specific pair, the jeans are dropped into a virtual shopping cart.
  86. 86. RETAIL THERAPY Peter ʻt Hoen | BR&D C&A C&A Brazil brings social-media in-store by showing the likes of products in real life. C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them. Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each itemʼs online popularity. C&A Brazil brings social-media in-store by showing the likes of products in real life.
  87. 87. RETAIL THERAPY Peter ʻt Hoen | BR&D House of Fraser House of Fraser buy and collect concept store in Aberdeen is a 460 sq m store based in Union Square shopping mall. Unlike the brand's other stores, this store will not stock merchandise. Instead, customers will use iPads, computers and interactive screens to order fashion brands for home delivery or store collection. House of Fraser buy & collect store, and off-line retailers offer on-line experience in store
  88. 88. RETAIL THERAPY Peter ʻt Hoen | BR&D Kate Spade Kate Spade Saturdayʼs “shoppable windows” is a kiosks that combines pop up, shop window and virtual shopping. The checkout process simply requires entering a mobile phone number. A confirmation text is sent and following approval, a messenger will deliver the products within select NYC areas within an hour for free. Just like a take-out food order, payment happens upon delivery. Kate Spade Saturdayʼs “shoppable windows” is a kiosks that combines pop up, shop window and virtual shopping. The checkout process simply requires entering a mobile phone number. A confirmation text is sent and following approval, a messenger will deliver the products within select NYC areas within an hour for free. Just like a take-out food order, payment happens upon delivery.
  89. 89. RETAIL THERAPY Peter ʻt Hoen | BR&D Vivid by B&Q VIVID Homes by B&Q in Yishan Lu, Shanghai, is designed to tap into the burgeoning Chinese housing market by offering a hi-tech, multisensory home improvement journey like holographic 3d experience. The generation of newly affluent homeowners in China are not as enthusiastic about Do-it-Yourself as B&Q customers in traditional markets. VIVID Homes by B&Q in Yishan Lu, Shanghai, is designed to tap into the burgeoning Chinese housing market by offering a hi-tech, multisensory home improvement journey. The generation of newly affluent homeowners in China are not as enthusiastic about Do-it-Yourself as B&Q customers in traditional markets, so the retailer has developed VIVID Homes to cater for a strong
  90. 90. RETAIL THERAPY Peter ʻt Hoen | BR&D Ardenreed They made it easy for the busy consumer to pick out a custom suit by introduced the Tailor Truck. The truck can be followed via social media so you know when it will be near you. This truck contains a 3d scanner for super precise fitting. Once Arden Reed has the measurements, customers can order from the comforts of their own office or home. Which than will be delivered a the agreed place Le fashion truck, Retail on wheels that pops up around the city. Their locations being announced via social media.
  91. 91. RETAIL THERAPY Peter ʻt Hoen | BR&D Urban Research Urban Research, a fast-growing and popular fashion, home and lifestyle retailer, launched an experiment in Tokyoʼs Parco Ikebukuro that leverages enhanced virtual changing room technology to power a micro pop-up store. Called ʻWearable Clothing by Urban Research,ʼ the store is 7m2 and carries no stock. It allows customers to simply stand in front of one of two 60-inch screens, select clothing items they want to try on and see themselves dressed in the products within seconds. Customersʼ movements are represented fluidly on the screen in 3D and customers can use an integrated iPad to take pictures of themselves and share them with friends on social networks. Urban Research, a fast-growing and popular fashion, home and lifestyle retailer, launched an experiment in Tokyoʼs Parco Ikebukuro that leverages enhanced virtual changing room technology to power a micro pop-up store. Called ʻWearable Clothing by Urban Research,ʼ the store is 7m2 and carries no stock. It allows customers to simply stand in front of one of two 60-inch screens, select clothing items they want to try on and see themselves dressed in the products within seconds. Customersʼ movements are represented fluidly on the screen in 3D and customers can use an integrated iPad to take pictures of themselves and share them with friends on social networks.
  92. 92. RETAIL THERAPY Peter ʻt Hoen | BR&D Amazon dash Selling clothing online in Russia—the worldʼs most sprawling nation, spanning nine time zones—poses a logistical challenge like nowhere else. To make matters worse, the countryʼs postal service is widely considered unreliable. To overcome this problem Lamodaʼs introduced uniformed deliveryman bringing the clothes that customer orders, but he also waits for her to try them on, offers fashion advice, takes returns, and processes her payment on the spot.
  93. 93. RETAIL THERAPY Peter ʻt Hoen | BR&D Lamoda Selling clothing online in Russia poses a logistical challenge like nowhere else. To make matters worse, the countryʼs postal service is widely considered unreliable. To overcome this problem Lamodaʼs introduced uniformed deliveryman bringing the clothes that customer orders, but he also waits for her to try them on, offers fashion advice, takes returns, and processes her payment on the spot. Selling clothing online in Russia—the worldʼs most sprawling nation, spanning nine time zones—poses a logistical challenge like nowhere else. To make matters worse, the countryʼs postal service is widely considered unreliable. To overcome this problem Lamodaʼs introduced uniformed deliveryman bringing the clothes that customer orders, but he also waits for her to try them on, offers fashion advice, takes returns, and processes her payment on the spot.
  94. 94. Peter ʻt Hoen | BR&DRETAIL THERAPY Twiet.nu Twiet.nu is a real life shopwindow for small on-line retailers. Webshops can rent a small box in the shopwindow to show their offering, being able to attract the attention of window shoppers. Each box also shows a QR-code, making it easy to access a webshop of your choice if you see something you like. Twiet.nu is a real life shopwindow for small on-line retailers.
  95. 95. RETAIL THERAPY Peter ʻt Hoen | BR&D Pop-in@Nordstrom Pop up@Nordstrom is an ongoing series of themed pop up shops meant to excite and intrigue the scustomer. Every Po-in is curated which is housed in a specially designed space in-store Pop up@Nordstrom is an ongoing series of themed pop up shops meant to excite and intrigue the scustomer. Every Po-in is curated which is housed in a specially designed space in-store
  96. 96. RETAIL THERAPY Peter ʻt Hoen | BR&D Transport For London Transport for London (TfL) has launched Old Street station as its first innovative retail destination with seven new pop-up shops opening. The pop-up shops will complement existing retailers at the station as TfL continues to broaden the retail offering available for customers using the transport network. With this move they hope to provide brands, designers, artists and entrepreneurs with easy access to prime retail environments in central London. Transport for London (TfL) has launched Old Street station as its first innovative retail destination with seven new pop-up shops opening. The pop-up shops will complement existing retailers at the station as TfL continues to broaden the retail offering available for customers using the transport network. With this move they hope to provide brands, designers, artists and entrepreneurs with easy access to prime retail environments in central London.
  97. 97. RETAIL THERAPY Peter ʻt Hoen | BR&D Boxpark Boxpark opened in east London today and claims to be the world's first ever 'pop-up' shopping centre. Built entirely from recycled shipping containers, and located on trendy Shoreditch High Street. It is made up of 60 standard-sized shipping containers, which contains store of big brands mostly exclusively designed for this venue. Boxpark, A Pop up shopping mall that delivers constant surprise by changing shops regularly and as a whole popping up somewhere else after 2 years.
  98. 98. RETAIL THERAPY Peter ʻt Hoen | BR&D The peopleʼs supermarket Spar & The peopleʼs supermarket, a community owned and run supermarket formula backed up by Spar supermarket brand. Spar & The peopleʼs supermarket, a community owned and run formula backed up by the Spar supermarket brand.
  99. 99. Peter ʻt Hoen | BR&DRETAIL THERAPY Budgens FOOD from the SKY is a world first pioneering permaculture food growing and educational initiative on the roof top of Thorntonʼs Budgens supermarket. Budgens community supermarket is growing food on its own roof
  100. 100. Peter ʻt Hoen | BR&DRETAIL THERAPY Negozio Leggero The store Negozio Leggero is a concept offering ʻon tapʼ shopping, where food, household and personal products are served package-free. The Turin store has also established an ecological home-delivery service, using only bicycles. After the success of the first flagship, opened in 2009 in turin, the company decided to develop the format through franchising. Up to now, seven stores have been opened using this system The store Negozio Leggero is a concept offering ʻon tapʼ shopping, where food, household and personal products are served package-free. The Turin store has also established an ecological home-delivery service, using only bicycles. After the success of the first flagship, opened in 2009 in turin, the company decided to develop the format through franchising. Up to now, seven stores have been opened using this system
  101. 101. Peter ʻt Hoen | BR&DRETAIL THERAPY Daily Table The Daily Table, a grocery store and restaurant in Dorchester, Mass., that will offer inexpensive food considered 'unsellable' by regular grocery stores. Food available will include fruits and vegetables that are expired and repurposed food that will be incorporated into hot meals.  Other items for sale will be products that are fine to eat but may have damaged packaging. The big idea is to make healthy food available for the working poor at the same price as fast food by using expired food. The Daily Table, a grocery store and restaurant in Dorchester, Mass., that will offer inexpensive food considered 'unsellable' by regular grocery stores. Food available will include fruits and vegetables that are expired and repurposed food that will be incorporated into hot meals.  Other items for sale will be products that are fine to eat but may have damaged packaging. The big idea is to make healthy food available for the working poor at the same price as fast food by using expired food.
  102. 102. Peter ʻt Hoen | BR&DRETAIL THERAPY Nudie jeans The nudie jeans repair shop houses the first official nudie repair station where shoppers can have their old nudie jeans altered and repaired for free by denim specialist. the repair program fits into the brand's strive for a healthier and more sustainable consumption patterns
  103. 103. RETAIL THERAPY Peter ʻt Hoen | BR&D 3DEA 3DEA Store NYC host the future of fabrication. Everything you can buy is been printed on the spot. Including adult toys.... 3DEA Store NYC host the future of fabrication. Everything you can buy is been printed on the spot. Including adult toys....
  104. 104. RETAIL THERAPY Peter ʻt Hoen | BR&D Converse Converse Ink, Offering people mass customization by letting them creating their own Converse shoe in-store Converse Ink, Offering people mass customization by letting them creating their own converse shoe in-store
  105. 105. RETAIL THERAPY Peter ʻt Hoen | BR&D Acure Acure digital vending machine features a 47-inch touchscreen display with a camera mounted at its top. The sensory data is interpreted to recognize the sex and age of an individual who approaches the device, than displaying recommendations based on this data. Innovative for its use of targeted marketing through the visual analysis, 'acure' makes use of its 'intelligent marketing' system even when not in use by a customer, to display advertising imagery appropriate to the time of day, temperature, and season. The smart vending machine that recognizes the weather and the consumer and give suggestions.
  106. 106. Peter ʻt Hoen | BR&DRETAIL THERAPY Kilo fascion Kilo Fascion claims to be the worldʼs first ʻweigh before you buyʼ fashion store. All items are labelled yellow “good”, blue “better ” and pink “best “.  No prices are displayed, only RRP retail prices.   Kilo Fascion sells designer clothes, accessories and home items by the kilo.
  107. 107. RETAIL THERAPY Peter ʻt Hoen | BR&D Clube amostra grátis Clube amostra gratis is inspired on the principle of ‘sampling’ and ‘tryvertising’. The offers real sized items from health care to electronics, and allows consumers to take them home for free or simply trying some of them in store. In return they are asked to give feedback on these products Clube amostra gratis. The store where you get everything free for feedback.
  108. 108. RETAIL THERAPY Peter ʻt Hoen | BR&D Bicqlo Clothing chain Uniqlo and leading specialist consumer electronics player Bic Camera, opened Bicqlo. A colaboration handles practical issues like cost sharing but also positioned electronics more as lifestyle and fashion product. Clothing chain Uniqlo and Bic Camera, a leading specialist consumer electronics player opened Bicqlo. This combination handles practical things like cost sharing but also positioned electronics more as lifestyle product.
  109. 109. RETAIL THERAPY Peter ʻt Hoen | BR&D Tommy Bahama In Tommy Bahama flagship stores Shoppers will be able to buy one of the chain's signature tropical print shirts, then eat in their instore restaurant. Tommy Bahama has become a model for other retailers. It offers extra dimension to off line shopping not reproducable on the net. Its restaurant-stores generate 2½ times the sales per square foot of the apparel chain's regular locations. Retailers are looking for ways to attract customers to their brick-and-mortar locations. In Tommy Bahama flagship stores Shoppers will be able to buy one of the chain's signature tropical print shirts, then eat in their instore restaurant. Tommy Bahama has become a model for other retailers. It offers extra dimension to off line shopping not reproducable on the net. Its restaurant-stores generate 2½ times the sales per square foot of the apparel chain's regular locations.
  110. 110. RETAIL THERAPY Peter ʻt Hoen | BR&D Walgreen The new flagship store format of Pharmacy giant Walgreen is introduced to catering to busy, mostly female, professionals. To distinguish from their competitors the choice was fallen on food, like made-to-order sushi, a juice bar, self-serve frozen yogurt and even a small wine department. The new flagship store format of Pharmacy giant Walgreen is introduced to catering to busy, mostly female, professionals.To distinguish from their competitors the choice was fallen on food, like made-to-order sushi, a juice bar, self-serve frozen yogurt and even a small wine department.
  111. 111. Peter ʻt Hoen | BR&DRETAIL THERAPY Top 3 by Design offers a selection of products that both inspire and perform, the concept carries up to 3 products per category that are deemed the best in the world of design. Top 3 by design Top 3 by Design Offers a selection of products that both inspire and perform, the concept carries up to 3 products per category that are deemed the best in the world by merit of design. The customerʼs research has been done by the retailer, allowing the customer to trust that each product is of high quality, innovative and works!
  112. 112. RETAIL THERAPY Peter ʻt Hoen | BR&D Kochhaus Kochhaus, Makes cooking convenient and fun by offering a cookbook style shopping experience. Kochhaus also offers cooking courses for the total food experience. Kochhaus, Makes cooking convenient and fun by offering cookbook style shopping experience.
  113. 113. Peter ʻt Hoen | BR&DRETAIL THERAPY Story holds the point of view of a magazine with themes changes every six to eight weeks, changes like an art gallery and sells things like a store. The concept takes the editorial eye of a magazine and brings it to brick and mortar. The store is completely remodeled and remerchandised every 6-8 weeks to reflect current holidays, fashion trends or seasons. Story Story holds the point of view of a magazine with themes changes every six to eight weeks, changes like an art gallery and sells things like a store. The concept takes the editorial eye of a magazine and brings it to brick and mortar. The store is completely remodeled and remerchandised every 6-8 weeks to reflect current holidays, fashion trends or seasons.
  114. 114. Peter ʻt Hoen | BR&DRETAIL THERAPY 826NYC Brooklyn superhero supply is an initiative by nonprofit organization 826NYC dedicated to supporting students ages 6 to 18 with their creative and expository writing skills. Brooklyn superhero supply is an initiative by nonprofit organization 826NYC dedicated to supporting students ages 6 to 18 with their creative and expository writing skills.
  115. 115. Peter ʻt Hoen | BR&DRETAIL THERAPY ‘It is not the strong that survives, nor the most intelligent. It is the one that is most adaptable to change’
  116. 116. THANK YOUAND GET INSPIRED Peter ʻt Hoen | BR&DRETAIL THERAPY twitter: https://twitter.com/plfhoen blog: www.brandd.wordpress.com

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