CDR Flex Plexico Public Affairs Officer MCCS(EXW) Tom Jones Deputy Public Affairs Officer Mr. Jeff Nichols Public Affairs ...
 
<ul><li>Media experts who can advise key leaders proactively and in times of emergent needs </li></ul><ul><li>Enhances qua...
<ul><ul><li>Ensure your PAO is a key player and part of your command team </li></ul></ul><ul><ul><ul><li>Involve your PAO ...
<ul><li>Is a special assistant, reporting directly to the CO </li></ul><ul><li>Builds relationships to promote Navy awaren...
<ul><li>Develop & use a Public Affairs Plan as a working guide </li></ul><ul><li>Conduct PA training </li></ul><ul><li>Mak...
<ul><li>Stand-alone laptop </li></ul><ul><li>NMCI approved portable media  </li></ul><ul><li>(external hard-drive) </li></...
<ul><li>Communication is the Key… keep your PAOs informed and involved! </li></ul><ul><li>Use Social Media to communicate,...
<ul><li>CDR Flex Plexico – PAO –  (901) 874-9048 (w) - (901) 451-1910 (c) </li></ul><ul><li>[email_address]   </li></ul><u...
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Sets Pao Brief 10 Feb2010

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  • What some perceive Public Affairs to be…response to a crisis!
  • Some reasons why a having a public affairs program benefits your command directly supporting your mission.
  • Keeping your PAO as part of your command team will help ensure your PAO provides you the support needed to complete the mission.
  • Just like I advise my boss on public affairs matters, it is your PAO’s job to advise you.
  • These are just some of the responsibilities of District PAOs. Review the inspection checklist (updated to better reflect communication priorities) Your recruiters are heroes in their hometowns and the communities in which they serve. They represent a local force for good. Internal communication, media relations and community relations Media support for event coordination (e.g. Blue Angels, Leap Frogs, Navy Weeks, etc)
  • Sets Pao Brief 10 Feb2010

    1. 1. CDR Flex Plexico Public Affairs Officer MCCS(EXW) Tom Jones Deputy Public Affairs Officer Mr. Jeff Nichols Public Affairs Specialist (Revised: 3 February 2010)
    2. 3. <ul><li>Media experts who can advise key leaders proactively and in times of emergent needs </li></ul><ul><li>Enhances quality of life & morale </li></ul><ul><li>Keeps internal & external communities informed, especially key audiences </li></ul><ul><li>Supports public outreach and community awareness </li></ul>Importance of District Public Affairs Program…
    3. 4. <ul><ul><li>Ensure your PAO is a key player and part of your command team </li></ul></ul><ul><ul><ul><li>Involve your PAO in all key meetings & </li></ul></ul></ul><ul><ul><ul><li>decisions. </li></ul></ul></ul><ul><ul><ul><li>Keep your PAO in the loop on events & major issues </li></ul></ul></ul><ul><ul><ul><li>Encourage 2-way communication </li></ul></ul></ul><ul><ul><li>Expect your PAO to develop networks and attend community events, etc. </li></ul></ul>NRD PAO’s are Your Local Public Affairs Experts!
    4. 5. <ul><li>Is a special assistant, reporting directly to the CO </li></ul><ul><li>Builds relationships to promote Navy awareness </li></ul><ul><li>Coordinates news media coverage & responds to media queries </li></ul><ul><li>Provides PA guidance up and down the chain of command </li></ul><ul><li>Principle advisor to the commanding officer on PA issues </li></ul>As Principal Advisor, the PAO…
    5. 6. <ul><li>Develop & use a Public Affairs Plan as a working guide </li></ul><ul><li>Conduct PA training </li></ul><ul><li>Make Station visits </li></ul><ul><li>Be involved in community relations activities </li></ul><ul><li>Prepare/disseminate Public Affairs guidance </li></ul><ul><li>Monthly conference call </li></ul><ul><li>Social Media (esp. Facebook) </li></ul><ul><li>Publicize your recruiters (hometown heroes and local force for good) </li></ul><ul><li>Serve as liaison for visiting Navy Performance and Demonstration Teams (Leap Frogs, Blue Angels, etc.) </li></ul><ul><li>Contribute stories to Navy Recruiter Magazine. </li></ul><ul><li>Weekly report to CNRC PA and as required (W-1R) </li></ul>Duties and Responsibilities Include…
    6. 7. <ul><li>Stand-alone laptop </li></ul><ul><li>NMCI approved portable media </li></ul><ul><li>(external hard-drive) </li></ul><ul><li>Camera with removable media card </li></ul><ul><li>Others depending upon mission </li></ul>Recommended Load-Out for Every PAO
    7. 8. <ul><li>Communication is the Key… keep your PAOs informed and involved! </li></ul><ul><li>Use Social Media to communicate, inform and educate the public, prospects, and future Sailors in DEP as well as members of your command. </li></ul><ul><li>Publicize your local recruiters as hometown heroes and a local force for good. </li></ul><ul><li>Contribute to Navy Recruiter Magazine. </li></ul><ul><li>Weekly report and monthly conference call helps increase visibility for your command and improves communication between your PAO and CNRC PAO. </li></ul>Take Aways…
    8. 9. <ul><li>CDR Flex Plexico – PAO – (901) 874-9048 (w) - (901) 451-1910 (c) </li></ul><ul><li>[email_address] </li></ul><ul><li>MCCS(EXW) Tom Jones – PAO – (901) 874-9469 (w) - (757) 232-7048 (c) </li></ul><ul><li>[email_address] </li></ul><ul><li>Steve Hendrickson – PAS – (901) 874-9050 (w) - (901) 605-4250 (c) </li></ul><ul><li>[email_address] </li></ul><ul><li>Jeff Nichols – PAS (ctr) – (901) 874-9068 (w) - (901) 326-9928 (c) </li></ul><ul><li>[email_address] </li></ul><ul><li>Pam Branch – Editor, NRM – (901) 874-9048 (w) </li></ul><ul><li>[email_address] </li></ul><ul><li>Frank Ashe – Graphic Artist – (901) 874-9329 (w) </li></ul><ul><li>[email_address] </li></ul>NRC Public Affairs

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