LinkedIn Fundamentals for Business


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Abbi Siler of Pleth presentation on LinkedIn Basics for Business held at Arkansas State University in Jonesboro, Arkansas.

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LinkedIn Fundamentals for Business

  1. 1. LinkedIn Basics For Business The Professional Social Network Presentation via Abbi Siler or @abbisiler Special Thanks to Our Sponsors
  2. 2. What Is LinkedIn? <ul><li>75 million Professionals in 200 Countries! </li></ul><ul><li>Executives from all Fortune 500 Companies are members of this network. </li></ul><ul><li>Relationships matter – connect with people in a new way to prolong professional relationships & to create new ones via your existing contacts! </li></ul><ul><li> </li></ul>
  3. 3. First Things First – Join LinkedIn <ul><li> </li></ul><ul><li>Have your recent resume ready! </li></ul><ul><li>Company Names, Dates, Education </li></ul><ul><li>Summary of Experience gained at each job or school! </li></ul><ul><li>A professional headshot, or recognizable photo! </li></ul><ul><ul><li>Don’t be too casual with this photo, this is a professional social network– not Facebook. </li></ul></ul>
  4. 4. Profile Completeness: What You Need To Get 100% <ul><li>Current Position </li></ul><ul><li>At Least: 2 Past Positions </li></ul><ul><li>Your Education </li></ul><ul><li>Profile Summary – A short paragraph about yourself & professional aspirations! (Remember Your Keywords!) </li></ul><ul><li>Profile Photo – No Babies, No Partying. Keep it Professional (Headshots work best!) </li></ul><ul><li>Your Specialties </li></ul><ul><li>At least: 3 LinkedIn Recommendations </li></ul>
  5. 5. Connections Are Exponential!
  6. 6. Finding Connections <ul><li>Search for People. </li></ul><ul><li>Import E-Mail Address Book </li></ul><ul><li>Invite people to connect with you on LinkedIn. </li></ul><ul><li>Start with your community – search for your professional circle first. </li></ul><ul><li>Introduce Yourself – send messages to members of your industry or community that you have yet to meet. </li></ul>
  7. 7. Share Your LinkedIn URL <ul><li>Share your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts. </li></ul><ul><li>Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better! </li></ul><ul><li>Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember! </li></ul>
  8. 8. Your LinkedIn Toolbox
  9. 9. LinkedIn for Outlook
  10. 10. LinkedIn Toolbar – Internet Explorer & Firefox
  11. 11. LinkedIn Mobile
  12. 12. Share On LinkedIn Button
  13. 13. Status Updates: What Should You Share? <ul><li>Latest Projects or Events You Are Showing </li></ul><ul><li>Your latest specials, deals or news </li></ul><ul><li>Tips for your customers/support info </li></ul><ul><li>Links to your business online: </li></ul><ul><ul><li>Facebook Page </li></ul></ul><ul><ul><li>Twitter Account </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Update around 3 times a day – Morning, Afternoon, Evening* </li></ul></ul><ul><ul><li>*This can be via Twitter feeds, articles, connections, etc. </li></ul></ul><ul><ul><li>Hootsuite is an awesome tool for feeding posts. </li></ul></ul>
  14. 14. LinkedIn Answers- Build Credibility Your Competitor
  15. 15. How To ‘Answer’ Questions On LinkedIn <ul><li> </li></ul><ul><li>Login To LinkedIn </li></ul><ul><li>Look On Left Hand Side For The Word ‘Browse’ </li></ul><ul><ul><li>Browse the Categories </li></ul></ul><ul><ul><li>Look to for your industry topic/specialty </li></ul></ul><ul><ul><li>Choose a Question You Want To Answer </li></ul></ul><ul><ul><li>Click The Yellow Answer Button </li></ul></ul><ul><ul><li>Type your answer, spell check & provide sources! </li></ul></ul>
  16. 16. Becoming An Expert <ul><li>First you have to answer some questions. </li></ul><ul><li>Offer clear & concise terminology in your answers. Avoid Industry jargon. </li></ul><ul><li>Answer more than one question – be heard and have something valuable to say. </li></ul><ul><li>The more questions you answer, the more likely you will receive expertise in that field based on your solid content. </li></ul><ul><li>The person who asks the question, chooses the best answer among the many replies. </li></ul>
  17. 17. Let’s Take A Look At LinkedIn! <ul><li> </li></ul>
  18. 18. Let’s Take A Break! Connect with me on LinkedIn!
  19. 19. Company Profiles <ul><li>Follow other Companies – local, industry, or partners. </li></ul><ul><li>Search for Jonesboro, Paragould, Memphis companies who are already set up on LinkedIn. </li></ul><ul><li>Set-Up Your Own Company Profile- (only one person needs to do this!) </li></ul><ul><li>Get your employees who are active on LinkedIn involved with the company profile! </li></ul><ul><li>These can be a little tricky – be sure to download this PDF before you get started! </li></ul><ul><li> </li></ul>
  20. 20. Setting Up Your Company Profile <ul><li>BE SURE YOU READ THE DIRECTIONS! </li></ul><ul><li>Use your WORK email- </li></ul><ul><li>You do not want to attach a personal email to the Company Profile (Why? no one else in the company can list it.) </li></ul><ul><li>Shrink Your Logo – 100x60 pixels </li></ul><ul><li>Pick the BEST Company Type & be honest about the size! </li></ul>
  21. 21. Small Business Tips via LinkedIn <ul><li>Here’s some fun & helpful LinkedIn Video Tutorials for Small Business! </li></ul><ul><li>Episode 1: You and Your Company: </li></ul><ul><li>Episode 2: You and Your Customers: </li></ul><ul><li>Episode 3: You and Your Team: </li></ul><ul><li>Episode 4: You and Your Reputation: </li></ul><ul><li>Episode 5: You and Your Funding: </li></ul>
  22. 22. Don’t Forget … <ul><li>Keywords, Keywords, Keywords! </li></ul><ul><ul><li>Company Specialties are really important! </li></ul></ul><ul><li>Discuss with your owner & fellow employees what your Company Description should be! </li></ul><ul><li>No ESSAYS! Be direct, professional & simple! </li></ul><ul><li>Its like a first impression- make it count! </li></ul>
  23. 23. Don’t Give Up! <ul><li>Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages! </li></ul><ul><li>Seek out those who would recommend you, too! </li></ul><ul><li>Update your LinkedIn Status– share your professional news! </li></ul><ul><ul><li>Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger! </li></ul></ul>
  24. 24. Abbi Siler <ul><li>Find Me Online: </li></ul><ul><li>@abbisiler </li></ul><ul><li> pleth </li></ul><ul><li> abbisiler </li></ul><ul><li> abbisiler </li></ul><ul><li>www. pleth .com </li></ul><ul><li>[email_address] </li></ul><ul><li>870.277.0174 </li></ul>
  25. 25. Thanks Again -- ASBTDC Online: Facebook: Twitter: Blog: Connect with Herb on LinkedIn: Thanks For Coming!