PLEON Impact Digital


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PLEON Impact Digital

  1. 1. by Digital solutions February 2012
  2. 3. CZ Situation... <ul><li>Nearly 3,5 million Facebook users </li></ul><ul><li>More than 2/3 of population online (2,25 via mobile) </li></ul><ul><ul><li>95% of them ordered at least once goods from e-shop </li></ul></ul><ul><li>Czechs use forums, social networks and blogs to communicate about products they potentially want to buy </li></ul>
  3. 4. Mission <ul><li>We know where & when people discuss potential purchase </li></ul><ul><li>We could help them to choose the right decision </li></ul><ul><li>We are able to get valuable feedback </li></ul><ul><li>We can make strong bond between customer and brand </li></ul><ul><li>Such an activities can increase brand loyalty and number of sold products ! </li></ul>
  4. 5. Our services <ul><li>Online user-created content monitoring </li></ul><ul><li>Tailor made strategy for various social networks (e.g. Facebook, Twitter, Foursquare, LinkedIn, G+…) – PR 2.0 </li></ul><ul><li>Corporate profile maintenance (brand journalism) </li></ul><ul><li>Facebook ads campaigns </li></ul><ul><li>Facebook applications </li></ul>
  5. 6. Our services – online monitoring <ul><li>We find where, when and what people think about our brand and related topics </li></ul><ul><li>We build up appropriate communication strategy </li></ul><ul><li>We solve every case individually – no SPAM or SCAM </li></ul><ul><li>We communicate with (potential) customers on daily basis in the name of brand </li></ul>
  6. 7. Our services - corporate profiles maintenance <ul><li>We watch your corporate profile 24/7 (in the world of social media, there is no such a think like 9-5) </li></ul><ul><li>We enforce your engagement rate on Facebook, Twitter, LinkedIn, Foursquare… (depending on client’s business field) </li></ul><ul><li>We attract , we entertain , we educate , we solve problems (crisis communication? – no problem for us!) </li></ul>
  7. 8. Our services – targeted campaign <ul><li>Need to find relevant customers ? We are happy to build a tailor-made Facebook campaign </li></ul><ul><li>Is your dream customer a girl between 18 to 25, living in Prague, who likes dogs, shopping and cooking? No problem for us to find her! </li></ul>
  8. 9. Our services – customers attraction <ul><li>We are able to deliver a tailor-made Facebook application to increase interest of your business </li></ul><ul><ul><li>Contest </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Mobile application </li></ul></ul>
  9. 10. What have we already done? <ul><li>Complete online communication strategy for Lukoil </li></ul><ul><ul><li>Including communication guidelines, online monitoring, Facebook page maintenance, applications development, advertising campaign </li></ul></ul><ul><li>Facebook corporate profile for Mercedes-Benz </li></ul><ul><li>Microsite for Pfizer </li></ul>
  10. 11. Case study - Lukoil <ul><li>Unique FB application – gas prices map (only company on the CZ market) </li></ul><ul><li>More than 12 000 targeted Facebook fans achieved in 4 months </li></ul><ul><li>Public opinion slightly changes – only 3% of brand mentions negative </li></ul><ul><li>Fans show loyalty, new business opportunities (Sales, FLEET card..) </li></ul><ul><li>Find us on </li></ul>
  11. 12. Case study - Mercedes-Benz <ul><li>Corporate page maintenance – more than 1 year cooperation </li></ul><ul><ul><li>Excellent engagement (compare to other similar brand pages) </li></ul></ul><ul><ul><li>FB fans as a part of MB family (e.g. events participation) – brand loyalty enforce and raise of brand ambassadors </li></ul></ul><ul><li>Successful low-cost PPC campaign </li></ul><ul><li>Facebook applications to increase page attractiveness </li></ul><ul><li>Find us on </li></ul>
  12. 13. Your brand is already social… <ul><li>Ondřej Pavelek </li></ul><ul><li>Digital & New media Consultant </li></ul><ul><li>Pleon Impact Prague </li></ul><ul><li>[email_address] </li></ul>… do you want to join the conversation ? Find us on