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Art in Business Education: Creating buy-in for your great new ideas

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Getting buy-in for your latest and possibly greatest idea is about creating the conditions that make people want to buy it, or invest in it. For this a strategy is required, and we've found it in a book about the anthropology of art by the late Alfred Gell. The anthropology of art may seem a very unlikely place to find such a strategy, but you will be pleasantly surprised. This is an opportunity not only to learn about creating buy-in conditions, but also the nature of Art works produced through ages by many and diverse peoples of the world. The evening will focus particularly on ideas that are novel and unique, ones without prior reference points, either in existing markets or inside your organisation. It ends with an alternative model of Steve Blank's customer development process, which shows the 'product-solution' nexus

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Art in Business Education: Creating buy-in for your great new ideas

  1. 1. Peter Bond Learning Futures
  2. 2. Creating the conditions such that others desire to invest in your idea.
  3. 3. Is it a great idea? Is it a great idea? Is it a great idea? Is it a great idea? Is it a great idea? Is it a great idea?
  4. 4. Is it a great idea?
  5. 5. Gell’s ART NEXUS Great IDEA NEXUS New PRODUCT NEXUS What makes an object an ‘Art’ object, and a product ‘great’ is the formation of a NEXUS
  6. 6. Nexus a connection or series of connections linking two or more things a connected group or series : a nexus of ideas. the central and most important point or place from Latin, ‘a binding together,’ from nex- ‘bound,’ from the verb nectere.
  7. 7. artistprototypeIndex (art object) Receiver (target of action) CREATING THE ART NEXUS THE OPPOSITE OF AN AGENT IS A PATIENT Receiver’s prototype
  8. 8. artistprototypeIndex (art object) Receiver (target of action) CREATING THE ART NEXUS prototype Accidental, ad hoc, random, buy-in by chance
  9. 9. artistprototypeIndex (art object) Receiver (target of action) CREATING THE ART NEXUS Strategy One prototype
  10. 10. artist CREATING THE ART NEXUS Strategy Two prototypeIndex (art object) Receiver (target of action) prototypeTeacher facilitator An elite group. An Institution. Culture. ?
  11. 11. THE ART NEXUS
  12. 12. AGENTS and PATIENTS and TERMS of ENGAGEMENT
  13. 13. AGENTS and PATIENTS and TERMS of ENGAGEMENT
  14. 14. AGENTS and PATIENTS and TERMS of ENGAGEMENT
  15. 15. AGENTS and PATIENTS and TERMS of ENGAGEMENT
  16. 16. AGENTS and PATIENTS and TERMS of ENGAGEMENT
  17. 17. inventor CREATING THE IDEA NEXUS Invention/ prototype novel Idea/product Investor (target of action) prototypeTeacher facilitator Who could be the teacher?
  18. 18. AGENTS and PATIENTS and TERMS of ENGAGEMENT
  19. 19. mkt C3 market making C2 network making Information gathering feedback channel Material distribution and information broadcast channel Material supplier Knowledge/information supplier £ C1 Solution making E P EP=Enterprising person SOL= solution P O PO=Problem owner SOL Investor(s) IDEA-as-Solution NEXUS

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