Play Ventures | How to Properly Pitch Your Start-up

Play Ventures
Play VenturesPlay Ventures
PITCH PERFECT
How to properly pitch your start-up
ABOUT PLAY VENTURES
• Premium early stage VC fund investing in gaming and gaming services start-ups
• Invest globally in Europe, Asia and the North Americas
• Invest early into the most promising pre-seed and seed stage mobile & PC free-
to-play game studios and games services start-ups
OUR PORTFOLIO COMPANIES
Pitch Checklist for Seed PitchWHAT DO INVESTORS
WANT TO KNOW?
Investors want answers to questions:
q Is the team right?
q Is the product right?
q Is the market opportunity valuable?
q Is there traction?
q Is there urgency?
Pitch Checklist
for Seed Pitch
CHECKLIST FOR YOUR
SEED PITCH DECK
q Your Story and Team
q Company Mission
q Market Opportunity
q Product
q Investment Opportunity
q Appendix
q Reading list (before you start pitching)
Your Story & Team
TELL YOUR STORY
• Investors want to know you
• Use a slide to introduce your team
but remember that your story is
more than a slide
• Tell them how you met your co-
founders, why you have this idea
• Make it memorable
Play Ventures | How to Properly Pitch Your Start-up
Play Ventures | How to Properly Pitch Your Start-up
Henrik Karlström
Lead programmer
Juha Paananen
CEO
Teemu Ikonen
CTO
Henric Suuronen
President
*Acquired by Groupon
Experienced Founding Team
Company Mission
COMPANY MISSION
• Important because you’re selling your company, not just a game
• Your company mission should tell investors:
• What you want to achieve with the company
• What types of games you’ll build
• What your ambition level is
• How you’re different from what’s out there
To be the “Blizzard of Mobile”
creating games you play for years
and not just days and weeks.
Vision
Market
Opportunity
MARKET OPPORTUNITY
• Tell investors why they should care:
• How big is the market?
• How much is it growing?
• Is there an unmet demand?
• Is there an un-solved problem?
The 21st Century is the Century of Games
The games business has experienced explosive growth and is now
2x bigger than Hollywood and Music combined.
* Source: Ubisoft estimates based on NPD, GfK, App Annie, McKinsey, PwC, Goldman Sachs
** Source: Newzoo, Q4 2017 Update, Global Games Market Report
Recorded Music SVOD/VOD
video
Physical home
video
Live Music Cinema Consumer books Video games
$100B
$116B**
**Mobile
Games was
US$ 50.4B in
2017 , with
+23.3% YoY
growth
Worldwide Revenue*
Opportunity: The biggest Messenger Games Co.
Product
A common mistake first
time game founders make
is focusing their seed
funding pitch deck on
their product
Remember:
you’re not selling a
product, but a company
PRODUCT
• Product is not the focus of your deck, but should still be included
• Use a couple of slides to tell investors about:
• What type of game you’re building
• How your game works
• Get them excited – show them why it’s fun or different, and likely to succeed
• First mobile & tablet game with
MMO level of immersion
• Real time Battles
• Tailor-made for touch
“World of Warcraft for mobile”
January 2014
April 2014
Investment
Opportunity
INVESTMENT OPPORTUNITY
• Your chance to ‘ask’ for what you want
• Tell investors:
• How much you’re raising (your round size)
• What you’ll use it for
• How long it’ll last (your burn rate and
runway)
Play Ventures | How to Properly Pitch Your Start-up
Play Ventures | How to Properly Pitch Your Start-up
Appendix
APPENDIX
• Prepare a list of anticipated questions and place prepped slides
and answers in the Appendix
• Have slide numbers ready, skip directly to the relevant slide
• Update your Appendix slides as you encounter new questions
Singapore is a Great Location
to combine the best of West & East
Unique access to game talent from
Japan, China, Korea and Europe
Great Quality / Cost ratio
Stable, supportive government
with grants and tax incentives
Reading List
MUST READ BEFORE PITCHING
Venture Deals by Brad
Feld, Jason Mendelson
Hot Seat The Start-up
CEO Guidebook by Dan
Shapiro
Pitch Deck Collection
From VC Funded Start-
ups
ADDITIONAL READING MATERIALS
The Presentation
Secrets of Steve Jobs
by Carmine Gallo
The Venture Hacks
Bible
Video yourself and see
how you can improve
OTHER TIPS
• Time pitching to 2-3 weeks
• Pitch on an iPad
• Take notes when VC talks
• Send a ‘Thank You’ email after
meeting
• Prepare two versions of your deck -
one for presenting, one to email
• Don’t try and raise over Christmas or
the summer holidays
• Don’t try and raise too little
• Raising more or at a higher valuation
is not always better
Play Ventures | How to Properly Pitch Your Start-up
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Play Ventures | How to Properly Pitch Your Start-up

  • 1. PITCH PERFECT How to properly pitch your start-up
  • 2. ABOUT PLAY VENTURES • Premium early stage VC fund investing in gaming and gaming services start-ups • Invest globally in Europe, Asia and the North Americas • Invest early into the most promising pre-seed and seed stage mobile & PC free- to-play game studios and games services start-ups OUR PORTFOLIO COMPANIES
  • 3. Pitch Checklist for Seed PitchWHAT DO INVESTORS WANT TO KNOW? Investors want answers to questions: q Is the team right? q Is the product right? q Is the market opportunity valuable? q Is there traction? q Is there urgency?
  • 4. Pitch Checklist for Seed Pitch CHECKLIST FOR YOUR SEED PITCH DECK q Your Story and Team q Company Mission q Market Opportunity q Product q Investment Opportunity q Appendix q Reading list (before you start pitching)
  • 6. TELL YOUR STORY • Investors want to know you • Use a slide to introduce your team but remember that your story is more than a slide • Tell them how you met your co- founders, why you have this idea • Make it memorable
  • 9. Henrik Karlström Lead programmer Juha Paananen CEO Teemu Ikonen CTO Henric Suuronen President *Acquired by Groupon Experienced Founding Team
  • 11. COMPANY MISSION • Important because you’re selling your company, not just a game • Your company mission should tell investors: • What you want to achieve with the company • What types of games you’ll build • What your ambition level is • How you’re different from what’s out there
  • 12. To be the “Blizzard of Mobile” creating games you play for years and not just days and weeks. Vision
  • 14. MARKET OPPORTUNITY • Tell investors why they should care: • How big is the market? • How much is it growing? • Is there an unmet demand? • Is there an un-solved problem?
  • 15. The 21st Century is the Century of Games The games business has experienced explosive growth and is now 2x bigger than Hollywood and Music combined. * Source: Ubisoft estimates based on NPD, GfK, App Annie, McKinsey, PwC, Goldman Sachs ** Source: Newzoo, Q4 2017 Update, Global Games Market Report Recorded Music SVOD/VOD video Physical home video Live Music Cinema Consumer books Video games $100B $116B** **Mobile Games was US$ 50.4B in 2017 , with +23.3% YoY growth Worldwide Revenue*
  • 16. Opportunity: The biggest Messenger Games Co.
  • 18. A common mistake first time game founders make is focusing their seed funding pitch deck on their product
  • 19. Remember: you’re not selling a product, but a company
  • 20. PRODUCT • Product is not the focus of your deck, but should still be included • Use a couple of slides to tell investors about: • What type of game you’re building • How your game works • Get them excited – show them why it’s fun or different, and likely to succeed
  • 21. • First mobile & tablet game with MMO level of immersion • Real time Battles • Tailor-made for touch “World of Warcraft for mobile” January 2014 April 2014
  • 23. INVESTMENT OPPORTUNITY • Your chance to ‘ask’ for what you want • Tell investors: • How much you’re raising (your round size) • What you’ll use it for • How long it’ll last (your burn rate and runway)
  • 27. APPENDIX • Prepare a list of anticipated questions and place prepped slides and answers in the Appendix • Have slide numbers ready, skip directly to the relevant slide • Update your Appendix slides as you encounter new questions
  • 28. Singapore is a Great Location to combine the best of West & East Unique access to game talent from Japan, China, Korea and Europe Great Quality / Cost ratio Stable, supportive government with grants and tax incentives
  • 30. MUST READ BEFORE PITCHING Venture Deals by Brad Feld, Jason Mendelson Hot Seat The Start-up CEO Guidebook by Dan Shapiro Pitch Deck Collection From VC Funded Start- ups
  • 31. ADDITIONAL READING MATERIALS The Presentation Secrets of Steve Jobs by Carmine Gallo The Venture Hacks Bible Video yourself and see how you can improve
  • 32. OTHER TIPS • Time pitching to 2-3 weeks • Pitch on an iPad • Take notes when VC talks • Send a ‘Thank You’ email after meeting • Prepare two versions of your deck - one for presenting, one to email • Don’t try and raise over Christmas or the summer holidays • Don’t try and raise too little • Raising more or at a higher valuation is not always better