Enter the Gametrix        Kam Star    kam@playgen.com    Twitter : @playgen
Level 1: Gamification RookieWhat it is?Level 2: Gamification ApprenticeDoes it work?Level 3: Gamification MasterHow can yo...
Which one do you want?
We are all gaming right now.
We are all gaming right now.                       Exploring
We are all gaming right now.                                   Property                       Exploring
We are all gaming right now.                                   Property                       Exploring                   ...
We are all gaming right now.                                   Property                       Exploring                   ...
We are all gaming right now.                                   Property                       Exploring                   ...
So why gamify?
GamificationVictory pointsPoints qewaqding all aspeLooking at the psychological components in game design.
Just add saltThe just add salt methodology.     “It’s nice but adding salt makes it better.”We see many companies, sites a...
Understanding human motivation
The ancient art of motivation     using motivational theory to gamify game around     core human needs.
Fulfilling core human needs                      Status
Fulfilling core human needs                      Status                               Social Contact
Fulfilling core human needs                      Status                               Social Contact                      ...
Fulfilling core human needs                      Status                               Social Contact                      ...
Fulfilling core human needs                      Status                               Social Contact                      ...
Fulfilling core human needs                         Status                                  Social Contact                ...
Fulfilling core human needs                         Status                                  Social Contact         Curiosi...
Fulfilling core human needs                         Status             Acceptance           Social Contact         Curiosi...
Grounded in Psychology• Designing play to fulfil intrinsic human needs:  Acceptance, Curiosity, Honour, Independence, Powe...
Level 1: Gamification Beginner What it is? : COMPLETED!
Who’s currently doing it?
Adobe: LevelUp for Photoshop
Salesforce: Platform
Magnum: Pleasure Hunt
Microsoft: Ribbon hero
Volkswagen: Speed Camera Lottery
0Volkswagen: Speed Camera Lottery                   Find out who’s                   Gamifying now
These brands are doing it, why arent you?
Level 2: Gamification AdvisorDoes it Work?: COMPLETED!
How can you do it?
The RulesWhat motivates your player.Pick at least 2 blue cards which best capture theirmotivations.Define your victory con...
Level 3: Gamification Master     How can you do it?:       COMPLETED!
kam@playgen.com         @playgen      Google : Gamification Toolkit
State of Gamification 2012
State of Gamification 2012
State of Gamification 2012
State of Gamification 2012
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State of Gamification 2012

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What is Gamification? Who is doing it? How can you do it?

We make reference to playgen's gamification toolkit. The world's most powerful gamification system. Powered by the most sophisticated machine known to man - the human brain.

If you want your own gamification toolkit - grab it from http://gamification.playgen.com

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  • These are explained later on in this presentation
  • These are explained later on in this presentation
  • These are explained later on in this presentation
  • These are explained later on in this presentation
  • These are explained later on in this presentation
  • These are explained later on in this presentation
  • These are explained later on in this presentation
  • These are explained later on in this presentation
  • From four generations of academics; William James, William McDougall, Henry A Murray and David McClellandThere has been identified that there are 16 core human needs, we incorporate this into game design in order to achieve the best results for engagement:Acceptance, Curiosity, Eating, Family, Honour, Idealism, Independence, Order, Physical Activity, Power, Romance, Saving, Social Contact, Status, Tranquility and Vengeance.Obviously these don’t all apply to our gamify methodologies, we take the most important in to account:Acceptance, Curiosity, Honour, Idealism, Independence, Power, Social Contact and Status.We then look into the social realm of human needs, six needs defined as key in order to gain success in social environments, for example social networking.Expressing personal identityStatus and self esteemGiving and getting helpAffiliation and belongingSense of communityReassurance of value and worth.This slide goes straight onto the six rules of influence (next slide)
  • State of Gamification 2012

    1. 1. Enter the Gametrix Kam Star kam@playgen.com Twitter : @playgen
    2. 2. Level 1: Gamification RookieWhat it is?Level 2: Gamification ApprenticeDoes it work?Level 3: Gamification MasterHow can you do it?
    3. 3. Which one do you want?
    4. 4. We are all gaming right now.
    5. 5. We are all gaming right now. Exploring
    6. 6. We are all gaming right now. Property Exploring
    7. 7. We are all gaming right now. Property Exploring Relationship
    8. 8. We are all gaming right now. Property Exploring Relationship Socialising
    9. 9. We are all gaming right now. Property Exploring Relationship Socialising Banking
    10. 10. So why gamify?
    11. 11. GamificationVictory pointsPoints qewaqding all aspeLooking at the psychological components in game design.
    12. 12. Just add saltThe just add salt methodology. “It’s nice but adding salt makes it better.”We see many companies, sites and We don’tbrands using this method in name and shame!Gamification. Just add game mechanics ^ By adding People aren’t going to play a game game on brushing their teeth – mechanics just If they brush their teeth already doesnt cut it everyday.
    13. 13. Understanding human motivation
    14. 14. The ancient art of motivation using motivational theory to gamify game around core human needs.
    15. 15. Fulfilling core human needs Status
    16. 16. Fulfilling core human needs Status Social Contact
    17. 17. Fulfilling core human needs Status Social Contact Power
    18. 18. Fulfilling core human needs Status Social Contact Power Independence
    19. 19. Fulfilling core human needs Status Social Contact Power Independence Honour
    20. 20. Fulfilling core human needs Status Social Contact Power Idealism Independence Honour
    21. 21. Fulfilling core human needs Status Social Contact Curiosity Power Idealism Independence Honour
    22. 22. Fulfilling core human needs Status Acceptance Social Contact Curiosity Power Idealism Independence Honour
    23. 23. Grounded in Psychology• Designing play to fulfil intrinsic human needs: Acceptance, Curiosity, Honour, Independence, Power, Social Contact and Status• Creating player communities which can be nurtured through using motivators and drivers: Expressing personal identity, Status and self esteem, Giving and getting help, Affiliation and belonging, Sense of community, Reassurance of value and worth.
    24. 24. Level 1: Gamification Beginner What it is? : COMPLETED!
    25. 25. Who’s currently doing it?
    26. 26. Adobe: LevelUp for Photoshop
    27. 27. Salesforce: Platform
    28. 28. Magnum: Pleasure Hunt
    29. 29. Microsoft: Ribbon hero
    30. 30. Volkswagen: Speed Camera Lottery
    31. 31. 0Volkswagen: Speed Camera Lottery Find out who’s Gamifying now
    32. 32. These brands are doing it, why arent you?
    33. 33. Level 2: Gamification AdvisorDoes it Work?: COMPLETED!
    34. 34. How can you do it?
    35. 35. The RulesWhat motivates your player.Pick at least 2 blue cards which best capture theirmotivations.Define your victory conditions.Pick 1 or 2 orange cards and define conditions for yourplayer to win.Set the rules for your game.Pick a minimum of 2 red cards to choose your gamingmechanisms.Is your game social?Pick a minimum of one green card to make your game amultiplayer experience.
    36. 36. Level 3: Gamification Master How can you do it?: COMPLETED!
    37. 37. kam@playgen.com @playgen Google : Gamification Toolkit

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