1.
RAY.FI RESPONSIBILITY FEATURES
PAF Responsible Gaming Summit 29.9.2015

2.
74,6 %
12,2 %
7,7 % 3,6%
1,8%
0,2 %
Gaming locations 579,4
RAY arcades 94,6
Digital channels 59,5
Casino Helsinki 27,7
Casino games in restaurants 13,5
Sales and rent 1,7
TOTAL 776,4
Gaming revenue
IN 2014 (MEUR)
2

3.
STATE OF FINLAND ORDERED NATIONAL ONLINE
CASINO
• Best possible responsible gaming tools and methods = safe form of online
gaming
• Consumption to abroad needed to be minimalized -> domestic solution
available in order to channel players losses back to Finland
• RAY.fi – 24 / 7 / 365 Finnish online gaming service for Finnish consumers
HANNU RINKINEN | 29.9.2015 3

4.
WWW.RAY.FI
• Opened 29th of November 2010
• More than 150 games
• Slots
• Table games
• Poker
• Operates 24 / 7
HANNU RINKINEN | 29.9.2015 4

5.
IDENTIFICATION, VERIFICATION, AUTHENTICATION
• Customer Identification
• Registration only by using personal e-banking credentials (TUPAS)
• One gaming account / Finnish banking account / one customer = GUARENTEED!
• Customer Verification
• Up-to-date and real-time data from National Public Register with (TUPAS)
• Verification of age, home address and status of custody
• Customer Authentication
• Weekly update / checking = all changes in addresses, custody and other reqs’ set to the
customership
• The Supervising authority has direct access to Gaming and Drawing data
• f. eg. responsible gaming related data & statistics is an issue every third month when RAY
and regulator hold monthly meeting
HANNU RINKINEN | 29.9.2015 5

6.
MANDATORY FEATURES SET BY THE
REGULATOR
1. Daily loss limit
2. Monthly loss limit
3. Max. amount of euros at gaming account 5 000 €
4. Maximum daily loss, both slots machines –category and table games
against house –category, is 500 € / category
5. Transfers from bank account to gaming account cannot be made between
midnight and 6 am
HANNU RINKINEN | 29.9.2015 6

7.
RESPONSIBLE GAMING AND PREVENTING
PROBLEM GAMBLING - UNIQUE SOLUTIONS
• No registration bonuses, no deposit bonuses, no activation bonuses
• No rewarding based on gaming volume
• During registration process player needs to set both daily and monthly loss limits – limits
covers all gaming at www.ray.fi
• Co-operation with national helpline for problem gamblers, Peluuri, after player activates self
exclusion
• In every game possibility to activate short gaming ban covering all gaming = panic button
• Payments using credit cards forbidden
HANNU RINKINEN | 29.9.2015 7

8.
GAMES & STANDARD SOLUTIONS
GAMES
• No autoplay
• Player can not adjust speed of the
game
• Maximum stakes are lower level than
other online casinos.
• Time is visible all the time = server
time hardcoded in every game screen
• Following themes forbidden: violence,
alcohol and sex
STANDARD SOLUTIONS
• Self exclusions
• Session timer (voluntary tool -> only 1,3
% of registered customers has now
activated tool)
• Comprehensive information about
games
• Updated info about responsible gaming
and treatment possibilities
HANNU RINKINEN | 29.9.2015 8

9.
TECHNOLOGICAL INNOVATION #1
= PANIC BUTTON = INSTANT SHORT SELF-EXCLUSION
HANNU RINKINEN | 29.9.2015 9

10.
INNOVATION #2
WHEN PLAYER ACTIVATES ANY SELFEXCLUSION…
• End of March 2012 RAY launched a new
voluntary tool. After activation of any
selfexclusion, RAY offers automatically:
• Player can request a phone call.
Call is made as soon as possible
by national problem gambling
helpline, Peluuri
• Player can request a material
package to players email.
Content created in co-operation
between RAY and Peluuri
= help & self help material exactly when
needed
HANNU RINKINEN | 29.9.2015 10

11.
THANK YOU
Hannu Rinkinen
Manager Corporate Social Responsibility
hannu.rinkinen@ray.fi
+358 400 526 831