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PAF Responsible Gaming Summit 20150929
Prevention and responsible gaming - what can we learn from
each other?
Monica Medva...
Platform Responsible Gaming - Keep track on your gaming2.
Facts Svenska Spel and the Swedish gaming market1.
Content
employees including casino operations1700
owned by the Swedish State100%
market share, earnings of SEK 4,8 billion, operat...
Svenska Spel continues to lose market share
20,5 bn
2012
48%
18%
18%
16%
2011
49%
19%
19%
13%
2010
51%
20%
17%
12%
2009
53...
Escalating war in the media
Svenska
Spel
ATG
Offshore
Other
Gross media investments for the Swedish gaming market (MSEK)
K...
Responsible Gaming Platform
My gaming habits
You seem to have a good check on your gaming
Playing at Svenska Spel shows no signs of risk. If your risk level is ever in...
Gaming history
Take a break
Image RG
Leader when it comes to RG in Sweden
51%
53%
55% 55% 55%
51%
3%
25%
14%
3%
0%
10%
20%
30%
40%
50%
60%
Q4/13 Q1/14 Q2/14 Q3...
Thanks! Questions?
monica.medvall@svenskaspel.se
Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director Internat...
Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director Internat...
Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director Internat...
Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director Internat...
Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director Internat...
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Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director International relations/Strategy CSR, Svenska Spel

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Monica has over 25 years of experience from the gaming industry. She has had different positions in Svenska Spel in departments such as International, Marketing and Communications.She was part of the work in setting up a joint company with lottery operations with Olifeja, the Lithuanian Gaming Company under her time in the International Dpt.Monica has been the head of the Business Intelligence Dpt for several years. Since two years she works within the CSR Dpt and responsible for CSR strategy and International relations. She is a member of the European Lotteries working group for Responsible Gaming. Monica has a Master Degree in Strategy.

The purpose of Paf Responsible Gaming Summit, , is to increase awareness about responsible gaming by inviting the gaming industry and its stakeholders. We wish to have an open dialogue with gambling operators, partners, academics and decision makers to learn from each other and share best practices https://www.paf.com/rgsummit2015

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Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director International relations/Strategy CSR, Svenska Spel

  1. 1. PAF Responsible Gaming Summit 20150929 Prevention and responsible gaming - what can we learn from each other? Monica Medvall, Director International relations/Strategy CSR, Svenska Spel
  2. 2. Platform Responsible Gaming - Keep track on your gaming2. Facts Svenska Spel and the Swedish gaming market1. Content
  3. 3. employees including casino operations1700 owned by the Swedish State100% market share, earnings of SEK 4,8 billion, operating margin 22%.43% customers, 2.5 million Spelkortet customer cards 5 million retailers and business partners7500 sales channels6 casinos4
  4. 4. Svenska Spel continues to lose market share 20,5 bn 2012 48% 18% 18% 16% 2011 49% 19% 19% 13% 2010 51% 20% 17% 12% 2009 53% 20% 16% 11% 2008 54% 20% 15% 12% 2007 55% 20% 15% 10% 2006 52% 20% 16% 12% 2005 53% 21% 16% 10% 2004 54% 20% 19% 6% 2003 15,4 bn 56% 21% 20% 3% Shares of the Swedish gaming market (net) Svenska Spel ATG Offshore Other Source: Lotteriinspektionen, Internetspelsmätning 2014 (ca 2 600 respondent) and Unibets q-reports. 2013 47% 17% 19% 17% 20,8 bn 20,6 bn 2014 43% 18% 19% 20%
  5. 5. Escalating war in the media Svenska Spel ATG Offshore Other Gross media investments for the Swedish gaming market (MSEK) Källa: SIFO :s ”RM-data” 2000-2014 (Bruttoinvesteringar, exklusive ADR men inklusive internet). 37% 47% 34% 24% 32% 26% 23% 25% 23% 23% 19% 17% 8% 7% 5%16% 16% 7% 53% 58% 72% 1,8 bn 800 m +11% 2,1 bn +69% 2012201120102009200820072006200520042003 2013 2014 3,6 bn
  6. 6. Responsible Gaming Platform
  7. 7. My gaming habits
  8. 8. You seem to have a good check on your gaming Playing at Svenska Spel shows no signs of risk. If your risk level is ever increasing, you will receive a warning. Remember to occasionally test your gaming habits. Low risk High risk
  9. 9. Gaming history
  10. 10. Take a break
  11. 11. Image RG
  12. 12. Leader when it comes to RG in Sweden 51% 53% 55% 55% 55% 51% 3% 25% 14% 3% 0% 10% 20% 30% 40% 50% 60% Q4/13 Q1/14 Q2/14 Q3/14 Q4/14 Q1/15 Don’t know None Trend jfr Q4 2014 Nearest operators Källa: Imagetrackingen Q1 2015 (alla svenskar 18-75 år) Svenska Spel considered dominant in RG
  13. 13. Thanks! Questions? monica.medvall@svenskaspel.se

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