Play2be Pitch Deck


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Play2be Pitch Deck

  1. 1. Musical Learning Social & Fun
  2. 2. 1 PROBLEM MUSICAL LEARNINGExpensive, time consuming, inconvenient and boring  SELF-LEARNINGNo socialization, no feedback from other people and without methodological orientation
  4. 4. 2 SOLUTION MUSICAL LEARNING • Online Platform: convenience to learn anywhere, anytime • Focus on teaching music hits: quick and noticeable results motivate continuity • Learning Roadmap: progressive system guides the way to achieve the goal • Record and show performance for other users and receive feedback • Free for casual users and affordable for advanced users
  5. 5. 2 SOLUTION SOCIAL GAME • Facebook Platform: support for games, social engagement and faster profitability • Score and rewards for desired behaviors • Collaborative: group challenges, social networking, communities • Competitive: contests, profile status, leaderboard • Mini-games in each exercise • Play Money: sale of virtual goods such as classes and accessories for the customizable avatar • Storyline according to users personal motivation
  6. 6. 3 WERE LIVEMOCHA FOR MUSIC Dont you know Livemocha? Social Network for Language Learning with GamificationUsers submit exercises for other users and receive feedback Business Model: monthly subscriptions and revision packs 11 Million users worldwide Present in 196 countries Revenue: US$ 132 Million (2011)
  7. 7. 4 MARKETInternet users that play a musical instrument67 Million in USA $ 12 / year per user (Livemocha) = US$ 5 Billion 420 Million WorldwideSource: Internet World Stats, NAMM and Livemocha
  8. 8. 5 COMPETITION Traditional: Music Schools, Private Teachers Socialization, methodological orientation and feedback from people. Can be fun.Inconvenient, expensive and time consuming. Can be boring. Self-learning with assistance: DVDs, Software, Books, Specialized Websites  Convenient, inexpensive and methodological orientation.Boring, no socialization, no feedback from people and time consuming. Self-learning without assistance: Youtube, Websites/Magazines Tabs Convenient, inexpensive and focus on music hits.Boring, no socialization, no feedback from people and without methodological orientation.
  9. 9. 6 HOW WE MAKE MONEY Basic lessons of each level: FREE Intermediate and advanced lessons for each level (Premium):- Monthly US$ 19.90- Monthly US$ 29.90 with X virtual coins/month Virtual coins packs (quantities and values to be evaluated in beta testing) Other possibilities:- Sale of advertising space to businesses related to music and musical instruments- Trade agreements for direct sale of equipment, musical instruments and accessories- Sale of lessons and reviews conducted by certified teachers (like Livemocha)- Packages tailored to the needs of educational institutions
  10. 10. 7 DISTRIBUTION CHANNELS Facebook App Online:, social media, adwords, sponsored links, SEO Offline: Music, Technology, Game and Education events. Engagement with institutions interested in musical learning (schools, musical associations, social action groups that act through music)
  11. 11. 8 CURRENT SITUATION Alpha version to be completed in February/2012 Goal: open beta May/2012, commercial version Sept/2012
  12. 12. 9 TEAM Rafael Perboni Piero Contezini Co-founder. CEO. Co-founder. CTO. Psychologist. First business at 21, Owner of Informant and sold his second company by twice ContaAzul (500 Startups). the investment. Anderson Gomes Diego Faria Rafael Fedelix Interaction Co-founder. P r o d u c t Designer Head of the Developer development team. Nuke Arts - Brand Designer Team