Plaudit Design - TechPulse 2010


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Search Marketing: Trends & Updates 2010

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  • Dear friend , Hope you are doing well ; I created my personalized " SMART " Portal to access different Products / Services/ Information / Entertainment / offers ; all @ one place instead of opening so many Portals. The portal giving chance to spend time on our Real needs and Interests unlike other Social networking sites where we spend time to know about others Interests . This site is free for Users / Affiliates / Merchants . Already famous Brands / Sites associated . Redirect your Online spending Time and Money into wonderful Life time Royalty . No blog-no website-no blogging-no spending time and money ; But still with one time effort one can become Affiliate and can get valuable benefits every now and then when some E commerce transactions happens in your user base . Please create your Personalised Portal where you can customise your interested Websites . ACTIVATE - INVITE - IMPORT - AFFILIATE - FORGET - LET M FLOAT Please contact me for further details Wish you best of luck. click this below link to activate SHIVA Associate, Sai Care Services, ( Health & Wealth Consultancy ) HYDERABAD, 07386829121 09676327223 This portal is just like Google and Facebook but as per their stand they will be better than them. First we have register with the company by clicking the link and sending the details. Then we will get an Email which we should click and import all our Gmail and Yahoo contacts. There will be a lable named " Generate Link " which we should click and we will get a link as I have sent. It has to be sent to all our friends and get them registered as you have done. Once 20 people join under you and among them 6 people have completed what you have done then you will be a Premium Affiliate. When the portal comes out fulfledged, then we will get income on whatever has been bought by the buyers from the portal. Lot of top companies are coming into this site as they are offering ad without any charge. The companies has to pay only for the sales they are going to make through portal. Each Premium Affiliate will be given some users and the premium affiliate will get commission on the purchases made by the users given to him or her. I feel that it is going to surpass all other portals within no time. Step 1. Click the link and register yourself. Then you are an active user. Now you have to invite people to join. Use your Gmail and Yahoo Contacts and import them. Copy the link given to you in the site and send them to all your friends personally. Step 2. When 20 people become active users under you, then you will become an Affiliate Member. Step 3. Out of the 20 Active users under you, if minimum 6 people become Affliliate Members, then you will become a Premium Affiliate. Advantages of becoming Premium Affiliate : You will be given a list of users joined in the portal. Whatever purchases they make through the portal, the portal management will get money. From this money a part will be paid by you without doing any work. Suppose you have been given 10000 users. Among them only 1000 users are buying the products on an average per day in India, then if we are getting Rs.3/- per person's purchase. Then we will be getting Rs.3000/- per day. Is it not profitable for us for sincerely working now? IF YOU HAVE ANY DOUBTS KINDLY CALL ME WHILE YOU ARE SITTING BEFORE YOUR SYSTEM AND KEEP YOUR INTERNET ON.
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  • Regulatory approval received in February. Scheduled to complete by YE 2010
  • Place pages range from businesses (cafes, offices) to public sites (parks, transit stops).
  • Year after year, it’s been supposed to be the YEAR OF MOBILE. We may finally be close.
  • Plaudit Design - TechPulse 2010

    1. 1. Search: Trends & UpdatesJulie KosbabPlaudit<br />TechPulse 2010<br />
    2. 2. Overview<br />Search Engine Market Share<br />Pay-Per-Click Market Size<br />Market Alert: Yahoo/Bing Search Deal<br />What's Hot: Local<br />What's Hot: Mobile<br />Pay-Per-Click: News & Alternatives<br />
    3. 3. Search Engine Market Share<br />
    4. 4. Pay-Per-Click Market Size<br />2009 Estimated US Spend: $10.7 billion(Source: Interactive Advertising Bureau and PricewaterhouseCoopers)<br />
    5. 5. Market Alert:Yahoo/Bing Search Deal<br />Announced July 2009<br />Bing to provide:<br />Algorithmic search results<br />Paid search results and management system<br />Support for self-service paid search advertisers<br />Yahoo to provide:<br />Sales force/support for high volume search advertisers<br />Integrated content related to search results<br />Interface for presentation of results<br />
    6. 6. Anticipated Impact:Yahoo/Bing Search Deal<br />Google will remain dominant player in search and PPC spend<br />Possible usage shifts after merger<br />Continued efforts to improve search experience by all players to seize market share<br />Bing continues to focus on travel, shopping, sport<br />PPC management streamlines with one less player<br />Bandwidth shift to Social PPC?<br />
    7. 7. Local Search<br />
    8. 8. Local Search<br />Google: At least 20% of searches have local intent<br />Yahoo: 100 Millionunique visitors permonth searchwith “local intent” <br />33% of searchesvia smartphones/mobile are localized<br />
    9. 9. Local: Google Places<br />50 million US 'place pages'<br />2 million business listings claimed by business owners<br />
    10. 10. Local: Google Places<br />New Features:<br />Service area<br />Google photo shoots<br />Sponsored tags<br />Available in San Jose, Houston, Atlanta, Austin, and Washington DC; San Diego, Seattle, Boulder, Chicago and San Francisco coming soon<br />Coupons and mobile coupons<br />
    11. 11. Local: Bing Maps<br />Fewer views, users<br />Integrated with several location-based mobile apps, Facebook pages<br />Powerful developer options for use on websites<br />
    12. 12. Local: What It Means<br />Local businesses are being given prime search real estate<br />Localization of results allows many businesses to be visible around the same core concepts – in different geographies<br />Provides opportunity for businesses with limited online presence/budget to use Google for lead generation<br />
    13. 13. Leveraging Local<br />Set up or claim your business' 'place page'<br />Even National firms!<br />Confirm business details<br />Address, phone, service area, categories<br />Ensure profile pages for your business exist on as many location-oriented sites as possible<br />YellowPages, Yelp, etc.<br />Geotag your website<br />
    14. 14. Geotagging<br />
    15. 15. Mobile<br />
    16. 16. Rising Trend: Mobile<br />45.4 millionsmartphones owned in US(February 2010)<br />+21% over 2009<br />30% of users usebrowser on phoneregularly<br />Mobile browsingaccounts for 1.3% of all web use<br />Safari (iPhone) most popular browser<br />
    17. 17. Search Engines & Mobile<br />33% of mobile searches have local intent <br />Many others drive shopping activity locally<br />Google acquired mobile ad provider AdMob in late 2009<br />Microsoft – exclusive search/advertising content provider for Verizon phones<br />
    18. 18. Going Mobile<br />Localization<br />Making your site local-friendly pays dividends in mobile<br />Accessibility<br />Is your website accessible to multiple platforms?<br />Advertising<br />Specific opportunity in PPC to target mobile devices<br />
    19. 19. Pay-Per-Click:New Features, New Networks<br />
    20. 20. Pay-Per-Click:Google Remarketing<br />Target users who visited your site but didn't transact when they visit other sites<br />Available on the Google Content Network.<br />
    21. 21. Pay-Per-Click:Google Remarketing<br />Examples:<br />Offer free-ship discounts to individuals who previously browsed your site<br />Last minute sales for time-sensitive items (tickets, hotel rooms, etc.)<br />Event marketing<br />
    22. 22. Pay-Per-Click: Google Remarketing<br />Usual Content Network rules apply<br />Monitor which network properties your ads run on<br />Be selective about opportunities<br />Experiment with image or video formats for lower CPCs<br />
    23. 23. Pay-Per-Click:Google Click-to-Call<br />Intersection of local, mobile and paid search advertising<br />Include a phone number with ad<br />Displays as additional line of text on smartphones<br />Available to national advertisers<br />
    24. 24. Bing: Cashback Ads for Retail<br />Offer rebates and incentives to online shoppers using Bing search.<br />Bing Cashback Search<br />Cost-Per-Click<br />Displays ad next to search results for relevant search terms<br />Invite-Only for Large Advertisers<br />Bing Cashback Shopping<br />Cost-Per-Acquisition<br />Customers search for a product in shopping Vertical Search and select to go to the advertiser’s site<br />Highest ranked product = lowest total cost (price – rebate + shipping)<br />
    25. 25. Bing: Cashback Ads for Retail<br />Best for retailers who can compete on price/margin<br />Will gain exposure via Yahoo/Bing deal<br />Push for integration by Holiday 2010<br />
    26. 26. Alternate PPC Networks for B2C:FacebookAds<br />Benefits<br />Reach: 400 million users<br />50% use daily<br />Target on location, age, gender, keywords, education, workplace, relationship status, relationship interest, language<br />Drawbacks:<br />User intent<br />ROI and effectiveness<br />Campaign tracking<br />Time to manage<br />
    27. 27. Alternate PPC Networks for<br />Benefits<br />Reach: 8 million monthly visitors<br />Strong B2B audience<br />Target to categories within directory<br />Can provide multiple links within an ad for different actions<br />Drawbacks<br />No specific geotargeting<br />Campaign tracking<br />Time to manage<br />Cannot opt out of their distribution network<br />
    28. 28. Alternate PPC Networks for B2B:<br />Benefits<br />Reach:<br />Professionally oriented<br />Can target based on geography, job title, company size or industry<br />Drawbacks<br />Campaign tracking<br />Awkward interface<br />Targeting limits<br />User intent<br />Time to manage<br />
    29. 29. Questions?<br />