Rockethub: The world's crowdfunding machine


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About Brian Meece

Brian Meece plays a mean ukulele and is the CEO of RocketHub, one of the world's top crowdfunding platforms. He has lectured on crowdfunding at SXSW, TEDxBrooklyn, Columbia University, Makers Faire, among other colleges, conferences and institutions. His goal? To teach creative entrepreneurs how to leverage the crowd for funding their endeavors.

About RocketHub

RocketHub is known as The World's Crowdfunding Machine. The company has been featured in the Wall Street Journal, The New York Times, Variety, Rolling Stone, NPR, Wired, The Economist, CNN, The Washington Post, ABC News, USA Today, etc. while helping thousands of funding campaigns raise millions of dollars globally.

RocketHub has recently partnered with A&E Networks for Project Startup, which brings crowdfunding and the RocketHub community to A&E's wide audience.

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Rockethub: The world's crowdfunding machine

  1. 1. Who is this guy and why is he here?
  2. 2. Be my
  3. 3. What is RocketHub?Top Global Crowdfunding CommunityRocketHub is the fastest growingcrowdfunding community. Weempower artists, entrepreneurs,academics, and organizations intheir funding efforts.Launched: February 2010Total Campaigns: 25,000+Total Funding: $MillionsHomebase: New York City
  4. 4. What is crowdfunding?… an event that harnesses networksfor funds, awareness, and feedback.
  5. 5. New spin on old idea.da Vinci (patronage)+Social Media (mass)=Crowdfunding(mass-patronage)
  6. 6. How we got here.
  7. 7. The press loves RocketHub projects.
  8. 8. How does it work?The Three PillarsProjectNetworkGoods
  9. 9. I. The ProjectBe greatMake a statementTell us why
  10. 10. Case Study:Extra Credits – Gaming Website/IncubatorJames Portnow
  11. 11. Case Study:Extra Credits – Gaming Website/IncubatorRaised Over $100,000 in a weekend
  12. 12. Case Study:Extra Credits – Gaming Website/IncubatorYour connections can be your sales-force.
  13. 13. II. The NetworkDepth = InfluenceWidth = Numbers
  14. 14. II. The NetworkSourceFirstDegreeSecondDegreeYouFansFriends-of-fansStrangers
  15. 15. Duct tape (lot’s of it)Case Study:Spira – Indie Shoe CompanyAndy Krafsur Crowdfunded $42,000+ to bringhis new shoe design to reality
  16. 16. Case Study:Spira – Indie Shoe Company
  17. 17. III. The GoodsSell the journeyLevels of impactFun exchange
  18. 18. Case Study:Author / Entrepreneur Ariel HyattRaised over $60,000 pre-selling book and consulting services
  19. 19. Case Study:Author / Entrepreneur Ariel HyattDigital version of new book releaseA signed copy of the new book – plus enrollment in digital course2 Day “Whiteboard Session” in Brooklyn$20$50$5000
  20. 20. What do you need to start?The ChecklistTitleFinancial GoalTimeframeVideoImagesAudioWritten DescriptionRewards
  21. 21. The gameplan.Now What?1. Commit2. Win first followers3. Build dialogue4. Spiral out5. Tell the story6. Listen7. Meet the press8. Finish strong
  22. 22. The ResultMoneyAwarenessMomentum
  23. 23. The HorizonCrowdfunding for EquityRocketHub Whitepapers
  24. 24. Thank you 