Ryan Vannindislike!(or how to be ineffective on social media)
let’s get social
join theglobal Cocktail Party
you might meetsome nice people...(everybody loves great storytellers!)
...and people whobore you to death
many companies act the same! (nobody loves the sales guy!)
why dislike?
the world is changing
are you scared?
in or out(no compromises!)
should you care?
yes!
social media: a global    cocktail party
2 BILLION peoplehang out everyday(almost 1/3 of the Earth population)
not joining =missing opportunity
reach more people
faster   easier cheaper
to engage with    to reach   to promote    clients      new leads   your brand
brand awareness
58% of active users  follow a brand(and loyal customers promote your business)
Users talk
with or without you!
protecting you in   sharing their   hard times        experience
Welcome the“like” strategy
l = listen
learn to listen:     IBM     l = listen
the perfecttarget audience     l = listen
it’s not about you,  it’s about them      l = listen
again... listen:Irena Vaksman DDS       l = listen
i = interact & engage
invite customers to become your fans    i = interact & engage
+fans = +views =+potential customers     i = interact & engage
engage customers   i = interact & engage
be open for critics    i = interact & engage
united breaks guitars:     dave carroll     i = interact & engage
be authentic to  build trust  i = interact & engage
don’t be shy: it’s a   conversation!    i = interact & engage
k = keep doing it
listen (again) and ask   a lot of questions      k = keep doing it
we do?      hat  can    w    b etter?       wh at was your       best experience       with us?  what our r  do yooffer ec...
crowdsourcing = can   you help us?     k = keep doing it
99designs, quirky,  odesk, atizo...    k = keep doing it
keep it simple  kk==keep doing itit      keep doing
e = excite
surprise your  audience   e = excite
don’t sell  e = excite
entertain:jimmy choo   e = excite
provide value for free (yes, free!)      e = excite
sharee = excite
try something new      e = excite
what’s your story?      e = excite
nice! but... why it’snot working for me?
mistakes
thinking short-term       mistakes
not listening    mistakes
not making it  relevant    mistakes
underestimate   efforts    mistakes
not engaging   mistakes
conclusions
thank you!...and now join the    conversation    http://plastical.com    ryan@plastical.com
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How to be ineffective on social media, miss opportunities, fail on building trust and completely ignore what your customers are telling.

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  1. 1. Ryan Vannindislike!(or how to be ineffective on social media)
  2. 2. let’s get social
  3. 3. join theglobal Cocktail Party
  4. 4. you might meetsome nice people...(everybody loves great storytellers!)
  5. 5. ...and people whobore you to death
  6. 6. many companies act the same! (nobody loves the sales guy!)
  7. 7. why dislike?
  8. 8. the world is changing
  9. 9. are you scared?
  10. 10. in or out(no compromises!)
  11. 11. should you care?
  12. 12. yes!
  13. 13. social media: a global cocktail party
  14. 14. 2 BILLION peoplehang out everyday(almost 1/3 of the Earth population)
  15. 15. not joining =missing opportunity
  16. 16. reach more people
  17. 17. faster easier cheaper
  18. 18. to engage with to reach to promote clients new leads your brand
  19. 19. brand awareness
  20. 20. 58% of active users follow a brand(and loyal customers promote your business)
  21. 21. Users talk
  22. 22. with or without you!
  23. 23. protecting you in sharing their hard times experience
  24. 24. Welcome the“like” strategy
  25. 25. l = listen
  26. 26. learn to listen: IBM l = listen
  27. 27. the perfecttarget audience l = listen
  28. 28. it’s not about you, it’s about them l = listen
  29. 29. again... listen:Irena Vaksman DDS l = listen
  30. 30. i = interact & engage
  31. 31. invite customers to become your fans i = interact & engage
  32. 32. +fans = +views =+potential customers i = interact & engage
  33. 33. engage customers i = interact & engage
  34. 34. be open for critics i = interact & engage
  35. 35. united breaks guitars: dave carroll i = interact & engage
  36. 36. be authentic to build trust i = interact & engage
  37. 37. don’t be shy: it’s a conversation! i = interact & engage
  38. 38. k = keep doing it
  39. 39. listen (again) and ask a lot of questions k = keep doing it
  40. 40. we do? hat can w b etter? wh at was your best experience with us? what our r do yooffer ecent u think /ad... prom of ? otion /k = keep doing it
  41. 41. crowdsourcing = can you help us? k = keep doing it
  42. 42. 99designs, quirky, odesk, atizo... k = keep doing it
  43. 43. keep it simple kk==keep doing itit keep doing
  44. 44. e = excite
  45. 45. surprise your audience e = excite
  46. 46. don’t sell e = excite
  47. 47. entertain:jimmy choo e = excite
  48. 48. provide value for free (yes, free!) e = excite
  49. 49. sharee = excite
  50. 50. try something new e = excite
  51. 51. what’s your story? e = excite
  52. 52. nice! but... why it’snot working for me?
  53. 53. mistakes
  54. 54. thinking short-term mistakes
  55. 55. not listening mistakes
  56. 56. not making it relevant mistakes
  57. 57. underestimate efforts mistakes
  58. 58. not engaging mistakes
  59. 59. conclusions
  60. 60. thank you!...and now join the conversation http://plastical.com ryan@plastical.com

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