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Broadening Participation
with Digital Engagement
April 24, 2014
IAP2
Welcome!
Presenters
Sarah Rubin, Public Engagement Manager,
Institute for Local Government
Susan Stuart Clark, Founder/Dir...
ILG Mission
• Promoting good
government at
the local level
• Practical,
impartial and
easy-to-use
materials
Your Experience
Note one key challenge
you (or your org) faces
related to choosing or using
digital tools
• Individually
•...
Benefits of Digital Engagement
Reach more
diverse
residents
More informed
participation
Invite broader
range of
perspective...
Effective Use of Online Public
Let Purpose Drive Tool
• Define the engagement purpose and how input will be used, then sele...
Local Government Examples
Planning/
Transportation
Strategic
Planning/
Budgeting
Specific
Policies
Quality
of Life
Choosing Online Engagement Tools
Inform Consult Involve Collaborate Empower
Web pages
E-notify
Videos/podcasts
Simulations...
Sample Planning Questions
Quantitative closed-
end answers or
open-ended
qualitative input?
Multiple ways to
participate?
...
Choosing Software and Suppliers
! Technical: features, interface with current
IT assets, ease of use and training
! Policy...
“Selling” an approach
to… client, boss,
city council,
county board of
supervisors, etc.
Analysis
Communication Style Analysis
Power Analysis
Political Analysis
What might
keep them from
saying yes?
Messenger(s) /
Who is most
likely to
succeed?
How can members
of the local IAP2
community
support one
another as
digital options
and
experiences
evolve?
Thank You
IAP2 NorCal: Broadening Participation with Digital Engagement
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IAP2 NorCal: Broadening Participation with Digital Engagement

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Presentation from IAP2 NorCal event, April 24, 2014 in Oakland, CA.

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IAP2 NorCal: Broadening Participation with Digital Engagement

  1. 1. Broadening Participation with Digital Engagement April 24, 2014 IAP2
  2. 2. Welcome! Presenters Sarah Rubin, Public Engagement Manager, Institute for Local Government Susan Stuart Clark, Founder/Director Common Knowledge
  3. 3. ILG Mission • Promoting good government at the local level • Practical, impartial and easy-to-use materials
  4. 4. Your Experience Note one key challenge you (or your org) faces related to choosing or using digital tools • Individually • Share with your neighbor
  5. 5. Benefits of Digital Engagement Reach more diverse residents More informed participation Invite broader range of perspectives Concrete data for reporting and evaluation
  6. 6. Effective Use of Online Public Let Purpose Drive Tool • Define the engagement purpose and how input will be used, then select tool(s) Understand Staffing Needs • Understand needed staff capacities; define audiences, outreach, information strategies Sync with In-Person • Sync online and face-to-face public engagement to take advantage of the strengths of each Embrace Learning • Measure outcomes and create a “learning community” across agency departments
  7. 7. Local Government Examples Planning/ Transportation Strategic Planning/ Budgeting Specific Policies Quality of Life
  8. 8. Choosing Online Engagement Tools Inform Consult Involve Collaborate Empower Web pages E-notify Videos/podcasts Simulations Survey/poll Invite feedback Comment on others’ comments Ideation Trade-offs Mapping Online forum Interactive community planning Ideathon/ hackathon Citizens report and use data Neighbor to neighbor apps Purpose(s) drives the selection of tools:
  9. 9. Sample Planning Questions Quantitative closed- end answers or open-ended qualitative input? Multiple ways to participate? How early in the decision making process is the public is being asked to provide input? Will people interact with each other or just the agency? What other engagement is being conducted? How will results be combined for use in decision making?
  10. 10. Choosing Software and Suppliers ! Technical: features, interface with current IT assets, ease of use and training ! Policy: Choices re: registration, frequency of participation, incentives, etc. ! Cost: Annual fee can range from $5,000 to $20,000 depending on population size
  11. 11. “Selling” an approach to… client, boss, city council, county board of supervisors, etc.
  12. 12. Analysis Communication Style Analysis Power Analysis Political Analysis
  13. 13. What might keep them from saying yes? Messenger(s) / Who is most likely to succeed?
  14. 14. How can members of the local IAP2 community support one another as digital options and experiences evolve?
  15. 15. Thank You

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