Wednesday, 21 July 2010
Wednesday, 21 July 2010
Wednesday, 21 July 2010
Wednesday, 21 July 2010
Google's mission: to organize the world's information and
                make it universally accessible and useful.




W...
Google's mission: to organize the world's information and
                make it universally accessible and useful.




W...
Wednesday, 21 July 2010
25%




Wednesday, 21 July 2010
25%

                                16




Wednesday, 21 July 2010
25%

                                16
                                     70%



Wednesday, 21 July 2010
Wednesday, 21 July 2010
1M




Wednesday, 21 July 2010
1M    $400M




Wednesday, 21 July 2010
Mobilize a huge movement for universal internet access 




Wednesday, 21 July 2010
Wednesday, 21 July 2010
Wednesday, 21 July 2010
Agency Deliverables



     •   Creative Idea that defines the movement and communication
     •   Movement Name: emotiona...
THANK YOU


Gruesome                                                Awesome



                  World  internet    Target...
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  1. 1. Wednesday, 21 July 2010
  2. 2. Wednesday, 21 July 2010
  3. 3. Wednesday, 21 July 2010
  4. 4. Wednesday, 21 July 2010
  5. 5. Google's mission: to organize the world's information and make it universally accessible and useful. Wednesday, 21 July 2010
  6. 6. Google's mission: to organize the world's information and make it universally accessible and useful. Wednesday, 21 July 2010
  7. 7. Wednesday, 21 July 2010
  8. 8. 25% Wednesday, 21 July 2010
  9. 9. 25% 16 Wednesday, 21 July 2010
  10. 10. 25% 16 70% Wednesday, 21 July 2010
  11. 11. Wednesday, 21 July 2010
  12. 12. 1M Wednesday, 21 July 2010
  13. 13. 1M $400M Wednesday, 21 July 2010
  14. 14. Mobilize a huge movement for universal internet access  Wednesday, 21 July 2010
  15. 15. Wednesday, 21 July 2010
  16. 16. Wednesday, 21 July 2010
  17. 17. Agency Deliverables • Creative Idea that defines the movement and communication • Movement Name: emotionally appealing & transcends borders • Logo: Iconic interpretation of the mission • Is true to Google’s Tone of Voice • Launch date: January 2011 • Budget: $10M Wednesday, 21 July 2010
  18. 18. THANK YOU Gruesome Awesome World  internet  Target audience  connec2vity connec2vity Wednesday, 21 July 2010

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