Wednesday, 21 July 2010
HOPE
                Social assurance     Love
                  Friends Give encouragement
                Open new vista...
Idea / Reason why / Aims




Wednesday, 21 July 2010
Idea / Reason why / Aims
     • ResocialisaAon and cure of young people




Wednesday, 21 July 2010
Idea / Reason why / Aims
     • ResocialisaAon and cure of young people




Wednesday, 21 July 2010
Idea / Reason why / Aims
     • ResocialisaAon and cure of young people

     • 250.000 drug addicts – 20% died before the...
Idea / Reason why / Aims
     • ResocialisaAon and cure of young people

     • 250.000 drug addicts – 20% died before the...
Idea / Reason why / Aims
     • ResocialisaAon and cure of young people

     • 250.000 drug addicts – 20% died before the...
Idea / Reason why / Aims
     • ResocialisaAon and cure of young people

     • 250.000 drug addicts – 20% died before the...
Idea / Reason why / Aims
     • ResocialisaAon and cure of young people

     • 250.000 drug addicts – 20% died before the...
How it works




Wednesday, 21 July 2010
How it works
     • NEWS stands for 
           responsibility / transparency / courage




Wednesday, 21 July 2010
How it works
     • NEWS stands for 
           responsibility / transparency / courage
     • Largest weekly news magazin...
How it works
     • NEWS stands for 
           responsibility / transparency / courage
     • Largest weekly news magazin...
Reasons
                  “short term investment – long term harvest”




Wednesday, 21 July 2010
Reasons
                  “short term investment – long term harvest”

     • Give hope




Wednesday, 21 July 2010
Reasons
                  “short term investment – long term harvest”

     • Give hope
     • Get young people away from ...
Reasons
                  “short term investment – long term harvest”

     • Give hope
     • Get young people away from ...
Reasons
                  “short term investment – long term harvest”

     • Give hope
     • Get young people away from ...
Reasons
                  “short term investment – long term harvest”

     • Give hope
     • Get young people away from ...
Reasons
                  “short term investment – long term harvest”

     • Give hope
     • Get young people away from ...
Reasons
                  “short term investment – long term harvest”

     • Give hope
     • Get young people away from ...
Reasons
                  “short term investment – long term harvest”

     • Give hope
     • Get young people away from ...
Agency to do’s




Wednesday, 21 July 2010
Agency to do’s
     • CreaAve concept for a campaign




Wednesday, 21 July 2010
Agency to do’s
     • CreaAve concept for a campaign
     • Corporate Design




Wednesday, 21 July 2010
Agency to do’s
     • CreaAve concept for a campaign
     • Corporate Design
     • Logo




Wednesday, 21 July 2010
Agency to do’s
     • CreaAve concept for a campaign
     • Corporate Design
     • Logo
     • Print designs (b2b & b2c)
...
Agency to do’s
     • CreaAve concept for a campaign
     • Corporate Design
     • Logo
     • Print designs (b2b & b2c)
...
Agency to do’s
     • CreaAve concept for a campaign
     • Corporate Design
     • Logo
     • Print designs (b2b & b2c)
...
Agency to do’s
     • CreaAve concept for a campaign
     • Corporate Design
     • Logo
     • Print designs (b2b & b2c)
...
Budget & Ameline




Wednesday, 21 July 2010
Budget & Ameline
     • Budget
           AdverAsing value: more than EUR 15 Mio




Wednesday, 21 July 2010
Budget & Ameline
     • Budget
           AdverAsing value: more than EUR 15 Mio


     • Timeline
           PresentaAon ...
Stop hoping – start acAng




Wednesday, 21 July 2010
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04

  1. 1. Wednesday, 21 July 2010
  2. 2. HOPE Social assurance Love Friends Give encouragement Open new vistas Sustainability Responsibility Rules Professional help CreaAvity Safety Self esteem Happiness Wednesday, 21 July 2010
  3. 3. Idea / Reason why / Aims Wednesday, 21 July 2010
  4. 4. Idea / Reason why / Aims • ResocialisaAon and cure of young people Wednesday, 21 July 2010
  5. 5. Idea / Reason why / Aims • ResocialisaAon and cure of young people Wednesday, 21 July 2010
  6. 6. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday Wednesday, 21 July 2010
  7. 7. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday Wednesday, 21 July 2010
  8. 8. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday • Give the local economy a boost Wednesday, 21 July 2010
  9. 9. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday • Give the local economy a boost Wednesday, 21 July 2010
  10. 10. Idea / Reason why / Aims • ResocialisaAon and cure of young people • 250.000 drug addicts – 20% died before they  celebrated their 30th birthday • Give the local economy a boost • Increase awareness Wednesday, 21 July 2010
  11. 11. How it works Wednesday, 21 July 2010
  12. 12. How it works • NEWS stands for  responsibility / transparency / courage Wednesday, 21 July 2010
  13. 13. How it works • NEWS stands for  responsibility / transparency / courage • Largest weekly news magazine in Austria with 885.000 readers Wednesday, 21 July 2010
  14. 14. How it works • NEWS stands for  responsibility / transparency / courage • Largest weekly news magazine in Austria with 885.000 readers • Everybody can help, e.g.: Government gives the houses & area A constructor can give materials A plumber can do the sanitary device Wednesday, 21 July 2010
  15. 15. Reasons “short term investment – long term harvest” Wednesday, 21 July 2010
  16. 16. Reasons “short term investment – long term harvest” • Give hope Wednesday, 21 July 2010
  17. 17. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs Wednesday, 21 July 2010
  18. 18. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job Wednesday, 21 July 2010
  19. 19. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help Wednesday, 21 July 2010
  20. 20. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR Wednesday, 21 July 2010
  21. 21. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR • PosiAve image transfer Wednesday, 21 July 2010
  22. 22. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR • PosiAve image transfer • Follow‐up orders Wednesday, 21 July 2010
  23. 23. Reasons “short term investment – long term harvest” • Give hope • Get young people away from streets & drugs • Get young people a job • Provide professional help • Free adverAsing space & PR • PosiAve image transfer • Follow‐up orders • New business partners ‐ networking Wednesday, 21 July 2010
  24. 24. Agency to do’s Wednesday, 21 July 2010
  25. 25. Agency to do’s • CreaAve concept for a campaign Wednesday, 21 July 2010
  26. 26. Agency to do’s • CreaAve concept for a campaign • Corporate Design Wednesday, 21 July 2010
  27. 27. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo Wednesday, 21 July 2010
  28. 28. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) Wednesday, 21 July 2010
  29. 29. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) • Name & claim Wednesday, 21 July 2010
  30. 30. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) • Name & claim • Info brochure Wednesday, 21 July 2010
  31. 31. Agency to do’s • CreaAve concept for a campaign • Corporate Design • Logo • Print designs (b2b & b2c) • Name & claim • Info brochure • Internship for one of the young people Wednesday, 21 July 2010
  32. 32. Budget & Ameline Wednesday, 21 July 2010
  33. 33. Budget & Ameline • Budget AdverAsing value: more than EUR 15 Mio Wednesday, 21 July 2010
  34. 34. Budget & Ameline • Budget AdverAsing value: more than EUR 15 Mio • Timeline PresentaAon campaign:   End July 2010 Start campaign:      September 2010 Start therapy & renovaAon:  April 2011 Wednesday, 21 July 2010
  35. 35. Stop hoping – start acAng Wednesday, 21 July 2010

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