LEND THE COMPANY
   Tele2 charity project




                           Latvia team: Alise, Zinta
                       ...
Problem
                           Poverty                      Economy downturn



                Health problems       ...
Insight




Monday, 19 July 2010
He only could dream of 
     • 1 000 000 new clients

     • NaIonwide infrastructure

     • Shops in each biggest 
     ...
He gets it for free

     • As leading operator in 
       market with naIonwide 
       client base, huge 
       infrast...
‘Lend a company’
     • We iniIate the long‐term charity movement 
       ‘Lend a company’

     Mechanics
     • From all...
Your contribuIon  ‐ Call to acIon!
     •   Create long‐term, strong and unique communicaIon plaorm and 
         campaign...
Monday, 19 July 2010
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03

  1. 1. LEND THE COMPANY Tele2 charity project Latvia team: Alise, Zinta 24.06.2010 Monday, 19 July 2010
  2. 2. Problem Poverty Economy downturn Health problems Social isolaIon Drugs, alcohol usage  DegradaIon increase Unemployment 25% Monday, 19 July 2010
  3. 3. Insight Monday, 19 July 2010
  4. 4. He only could dream of  • 1 000 000 new clients • NaIonwide infrastructure • Shops in each biggest  Latvian city • AddiIonal 300 employees • Superb communicaIon  channels as SMS to half of  country, DM each month. Monday, 19 July 2010
  5. 5. He gets it for free • As leading operator in  market with naIonwide  client base, huge  infrastructure, we have  it all. • And we want o give it to  him – for free!   Monday, 19 July 2010
  6. 6. ‘Lend a company’ • We iniIate the long‐term charity movement  ‘Lend a company’ Mechanics • From all applicants each month is chosen  one company ,  who gets the Tele2 for free!!! Gains • Small rural companies get the bigger ever  boost they could dream off! • Bigger companies get healthier economy! Monday, 19 July 2010
  7. 7. Your contribuIon  ‐ Call to acIon! • Create long‐term, strong and unique communicaIon plaorm and  campaign, for ‘Lending a company’ project. • Communicate Tele2 as the iniAator and founder of the movement.  ENCOURAGE SMALL                INSPIRE BIG Monday, 19 July 2010
  8. 8. Monday, 19 July 2010

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