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Things I Wish I'd Known Before Entering the Workforce

Public relations students, are you eager to graduate and begin your career? The Plank Center for Leadership in Public Relations wants to position you for even greater success. The presentation titled, "Things I Wish I'd Known Before Entering the Workforce," was part of the Center's webinar series. The webinar featured industry professionals discussing their own experiences and what they wish they’d known when beginning their first job.

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Things I Wish I'd Known Before Entering the Workforce

  1. 1. Things I Wish I’d Known When Entering the Workforce @PlankCenterPR
  2. 2. Rick Looser COO The Cirlot Agency Brian Price Digital Marketing Manager Starwood Retail Partners Jacquie McMahon Account Executive Ketchum Jesse McCraw Brand Strategist The Cirlot Agency
  3. 3. Presentation Overview Corporate vs. Agency Agency vs. Agency Mid-Size Agency 10 Key Takeaways • Impress your colleagues from day one • Overcome “millennial” perceptions Q&A
  4. 4. Brian Price • Attended Northern Michigan University – B.S. in communication studies in 2012, master’s in public administration in 2015 • Internships: • Taylor Strategy (Charlotte) • Porter Novelli (Chicago) • PRSSA 2013-2014 National President • Edelman Digital (Chicago) • Social media community manager for ConAgra Foods, Bush Brothers • Starwood Retail Partners – Digital Marketing Manager (Chicago) • Social media, websites, email marketing, SMS marketing • Client contact, public relations, B2B digital
  5. 5. Corporate vs. Agency Agency • Hyper-focused on what you’re hired to do • You are the expert on your subject matter to clients (who also know what they’re talking about)
  6. 6. Corporate vs. Agency Corporate • Broader scope of work • Willing to trust the work of others • Colleagues beyond the communication/marketing function
  7. 7. Corporate vs. Agency Either Way • It’s exciting • It’s challenging • Mentorship required
  8. 8. Jacquie McMahon • Graduated from University of Alabama – Public relations major, double minor in business and organizational communication • Past experience: • Edelman (Atlanta) • Ogilvy (New York) • Ketchum (New York) • Corporate and Purpose work for JPMorgan Chase, Jameson, Association of Zoos and Aquariums • Client service, account management, content creation, media relations
  9. 9. Be Proactive Take Initiative Don’t Wait to be Told
  10. 10. Get Involved …Even When It’s Not Easy
  11. 11. Find the Right Fit
  12. 12. Be Patient
  13. 13. Jesse McCraw • Attended Mississippi State University – Communications Major with an emphasis in Public Relations, minor in Marketing • Attended University of Mississippi – earned a Master’s Degree in Integrated Marketing Communication • Internships: • The Cirlot Agency (Jackson) • Paradigm Talent Agency (Nashville) • The Cirlot Agency – Brand Strategist • Huntington Ingalls • Bell Helicopter • Sanderson Farms, Inc. • Sanderson Farms Championship
  14. 14. It’s not about geography, but about the work Age is just a number at a mid-size agency
  15. 15. Keep your friends close, and your colleagues closer Treat every assignment as if it’s the most important assignment
  16. 16. Your boss sees everything Your boss just wants it done
  17. 17. Be prepared, constantly.
  18. 18. Learn when to be seen and when to be heard
  19. 19. 10 Key Takeaways 1. Find a mentor 2. Challenge yourself 3. Be proactive 4. Get involved 5. Find the right fit 6. Be patient 7. Listen well 8. Your work speaks for itself 9. Always be prepared 10. Redefine the “millennial” perceptions
  20. 20. Questions
  21. 21. Thank you. Similar webinars are on-demand at @PlankCenterPR #PlankWebinar