There is much discussion in the PR and communication industry about the role and impact of the millennial generation on the workforce and workplace culture. Research shows that millennial communication professionals (MCPs) are the most diverse and socially and politically engaged generation to date, and that they expect organizations to be diverse and inclusive. However, there is a gap between desires and expectations, and how to actually achieve these conditions. This slideshow was featured in a webinar, hosted by The Plank Center for Leadership in Public Relations. The webinar focused on research about the experiences of MCPs, and specifically addressed the following:
- What does research tell us about MCPs and their views on diversity and inclusion?
- How do minority MCPs manage cultural perceptions – their own and those of others about them? What can this teach us about unconscious bias, stereotyping and how to avoid pigeon-holing of minority MCPs?
- What can be done, on the individual level and the organizational level, to actualize workplace cultures that are open, diverse, supportive and inclusive? How can MCPs work with other generations towards this goal?
Dr. Bruce Berger, Professor Emeritus of Advertising & Public Relations, University of Alabama
Aerial Ellis, Instructor of Public Relations, Lipscomb University
Dr. Juan Meng, Associate Professor of Public Relations, University of Georgia
Sarah Elise Vasquez, Brand Intern at Edelman (Los Angeles)
Moderated by: Leah Seay, Assistant Manager, Public Policy Communications, General Motors