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Landing a PR Job After School: What Employers are Looking For and What You Can Expect to Make

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Okay, so you are about to graduate with a PR degree. Now what? What kinds of jobs are out there? For that matter, are there jobs? Do you have what employers are looking for? How much can you expect to make? Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Keith Burton, President, Insidege/GolinHarris and Plank Center Board member; Mark Harris, Vice President, Communications, IBM Global Business Services; Lisa K. Hart, Program Leader, Communication Leadership Development Program, GE; Jessamyn Katz, Director, Heyman Associates; and Rick Looser, COO Cirlot Agency and Plank Center Board member.

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Landing a PR Job After School: What Employers are Looking For and What You Can Expect to Make

  1. 1. Landing
a
Public
Relations
(PR)
 Job
After
School:
 What
Employers
are
Looking
for
and
 What
You
Can
Expect
to
Make
 April
21,
2010

  2. 2. Today’s
Panelists
 Rick White Vice President, Corporate Communications, Wisconsin Energy Corp. Keith Burton President, Insidedge/ GolinHarris Mark Harris Vice President, Communications, IBM Global Business Services Lisa Hart Program Leader, Communication Leadership Development, GE Jessamyn Katz Director, Heyman Associates Rick Looser President and COO, Cirlot Agency
  3. 3. Types
of
Organizations
and
Positions
Available
   In
an
agency
which
is
a
part
of
a
larger
holding
 company
   In
a
smaller,
boutique
agency

   In‐house
at
a
corporate
office

  4. 4. Qualities/Qualifications
that
Professionals
 Seek
in
Candidates
 Who
are
we
looking
for?
 What
do
you
need
to
do?
  
Minimum
3.0
GPA
  
Highlight
your
relevant
work
experience
on
 your
resume
  
Geographically
aware
  
Check
company
Web
sites
often
–
roles,
 news,
etc.
  
Sharp
business
acumen
  
Practice
interview
skills
–
phone
&
in‐person
  
Sharp
analytical
and
judgment
skills
  
Be
sure
your
voicemail
message,
e‐mail
 address,
Facebook
and
other
social
media
 accounts
are
professional
  
Excellent
writing
skills
  
Get
your
passport
–
seek
experience
  
Leadership
experience
outside
of
the
 classroom
  
Be
ready
–
elevator
speech!
  
Internship
or
work
experience
in
relevant
 major
  
Do
your
homework
–
know
the
company!
  
Passion
for
communications

  5. 5. Average
Salary
Range
in
the
 Communications
Field
  
The
2010
PRWeek/Bloom,
 Gross
&
Associates
(BGA)
 Salary
Survey
polled
1,007
PR
 professionals
across
various
 work
settings
and
disciplines


  6. 6. The
2010
PRWeek/Bloom,
Gross
&
Associates
(BGA)
 Salary
Survey
Findings

  7. 7. Concluding
Thoughts

  8. 8. Questions?
   Please
submit
your
questions
via
the
Q/A
 function
on
Live
Meeting
or
ask
them
over
the
 conference
line

  9. 9. Panelists’
E‐mail
Addresses:
 Rick White Rick.White@we-energies.com Keith Burton Kburton@insidedge.net Mark Harris harris@us.ibm.com Lisa Hart lisa.k.hart@ge.com Jessamyn Katz jkatz@heymanassociates.com Rick Looser rick@cirlot.com
  10. 10. The
audio
portion
of
this
webcast
and
slides
will
 be
posted
to
the
Plank
Center
Web
site
at:
 plankcenter.ua.edu


  11. 11. Thank
You!


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