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Corporate Responsibility & Sustainability: So Far . . . and What's Next

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Our panel of experts discuss what CSR is today, the lessons learned, what the new world of engagement and advocacy means for your organization, key messages for educators, and where we go from here. Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Chris Deri, Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman; Billy Shore, Founder and Executive Director, Share Our Strength; and Dr. Bob Heath, Professor Emeritus, University of Houston.

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Corporate Responsibility & Sustainability: So Far . . . and What's Next

  1. 1. Corporate Responsibility & Sustainability: So Far…and What’s Next?
  2. 2. 2 Today’s Presenters Chris
Deri
 Executive
Vice
President,
 Director
of
Global
CSR/
 Sustainability
Practice,
 Edelman
 Billy
Shore
 Founder
and
 Executive
Director,
 Share
Our
Strength®
 Rick
White
 Vice
President,
 Corporate
 Communications,
 Wisconsin
Energy
Corp.
 Robert
Heath
 Professor
Emeritus,
 University
of
Houston

  3. 3. • CSR today • Terms and definitions • Business value delivered • Trust in institutions • Business under more and new pressure • Transparency and employees • What have we learned • New world of engagement and advocacy • Key leanings for educators • Where do we go now? 3 Today’s Topics
  4. 4. CSR •  Understanding Expectations •  Two Way Communication •  Transparency SUSTAINABILITY •  Resource Constraints •  Strategic Lens •  Operational Excellence Terms & Definitions
  5. 5. CSR •  Trust •  Intelligence •  Social License SUSTAINABILITY •  Technical Innovation •  Efficiencies •  Competitiveness Business Value Delivered
  6. 6. Corporate Responsibility Global Responsibility Sustainable Value Sustainable Development Soul Sustainability Corporate Social Responsibility: Making a Difference Citizenship Corporate Responsibility and Sustainability
  7. 7. T R A N S P A R E N C Y C O M M I T M E N T G L O B A L I Z A T I O N E C O - L A B E L S S U S T A I N A B I L I T Y C O M M U N I T Y O U T R E A C H
  8. 8. Trust in Institutions (2001-2010) USA 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Non-governmental organizations (NGOs) Government in general Media in general Business in general
  9. 9. Business is Held Accountable for Our Greatest Challenges Boundaries for Fixing Our Problems Never More Fluid Businesses share equal responsibility with government on health care, energy, climate and credit crisis. 66% of global opinion leaders agree that business, government and third-parties need to partner to solve global issues Today: Business Under More – and New – Pressure
  10. 10. Social or environmental reporting 41% Fair treatment of employees Media coverage of responsible business practices Ensuring that products meet accepted environmental/social standards Communication of both positive and negative performance CEO commitment to responsible business practices Philanthropic donations or activities Partnerships with NGOs or non-profits 58% 54% 45% 23% 21% 19% 15% Transparency & Employees: Most Watched
  11. 11. What Has Been Learned?
  12. 12. Traditional Influencing Model
  13. 13. Public Engagement Cloud
  14. 14. Insight InnovationCollaboration Public Engagement Cloud
  15. 15. T A C T I C A L O F F E N S E B R A N D C O M M I T M E N T B U S I N E S S S T R A T E G Y D E F E N S E & R E S P O N S E A D V O C A C Y & P U B L I C E N G A G E M E N T Engagement & Advocacy YOUR NAME HERE
  16. 16. Influence and be influenced Become an advocacy organization Balance operational excellence and stakeholder expectations1 2 3 Engage & Advocate
  17. 17. • Nice neighbor • Good (generous) neighbor • Responsible (reflective) neighbor 1 7 Key Messages for Educators
  18. 18. Corporate Responsibility & Sustainability: So Far…and What’s Next?
  19. 19. • Submit your questions via the Q/A function on Live Meeting • If you want further clarity, ask your questions over the teleconference line • The audio portion of this webcast and slides will be posted to the Plank Center Web site at: plankcenter.ua.edu 1 9 Questions?
  20. 20. Chris Deri Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman chris.deri@edelman.com Billy Shore Founder and Executive Director, Share Our Strength® E-mail questions to Sarah Sandsted ssandsted@strength.org Robert Heath Professor Emeritus, University of Houston rheath@uh.edu 2 0 Follow-up with Today’s Panelists
  21. 21. Thank You!

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