Analytics essentials

980 views

Published on

Lear

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
980
On SlideShare
0
From Embeds
0
Number of Embeds
156
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Analytics essentials

    1. 1. ANALYTICS ESSENTIALS by Ray Villalobos
    2. 2. WHAT IS ANALYTICS
    3. 3. WHAT IS ANALYTICS • Study of online traffic
    4. 4. WHAT IS ANALYTICS • Study of online traffic • Every site has a different footprint
    5. 5. WHAT IS ANALYTICS • Study of online traffic • Every site has a different footprint • All sites share common patterns
    6. 6. GOOGLE ANALYTICS
    7. 7. GOOGLE ANALYTICS• Most widely used analytics engine
    8. 8. GOOGLE ANALYTICS• Most widely used analytics engine• Acquired by Google from Urchin
    9. 9. GOOGLE ANALYTICS• Most widely used analytics engine• Acquired by Google from Urchin• Easy to install & use
    10. 10. PATTERNS ON WEBSITES
    11. 11. PATTERNS ON WEBSITES• Most traffic happens workweeks
    12. 12. PATTERNS ON WEBSITES• Most traffic happens workweeks• Trafficon weekends & holidays about half
    13. 13. PATTERNS ON WEBSITES• Most traffic happens workweeks• Trafficon weekends & holidays about half• Photos & slideshow generate a lot of traffic.
    14. 14. SETTING UP A DATE RANGE
    15. 15. SETTING UP A DATE RANGE• By default it’s the last 30 days
    16. 16. SETTING UP A DATE RANGE• By default it’s the last 30 days• Can specify a range
    17. 17. SETTING UP A DATE RANGE• By default it’s the last 30 days• Can specify a range• Can compare to past
    18. 18. KEY METRICS
    19. 19. KEY METRICS• Visits (how many times did they come)
    20. 20. KEY METRICS• Visits (how many times did they come)• Unique Visitors(how many individuals came)
    21. 21. KEY METRICS• Visits (how many times did they come)• Unique Visitors(how many individuals came)• Pageviews (how many pages did they see)
    22. 22. KEY METRICS• Visits (how many times did they come)• Unique Visitors(how many individuals came)• Pageviews (how many pages did they see)• Pages/Visits (average pages/visit)
    23. 23. KEY METRICS• Visits (how many times did they come)• Unique Visitors(how many individuals came)• Pageviews (how many pages did they see)• Pages/Visits (average pages/visit)• Average Duration (how long did they stay)
    24. 24. DEMOGRAPHICS
    25. 25. DEMOGRAPHICS• Google gives you fairly, but not 100% accurate location info
    26. 26. DEMOGRAPHICS• Google gives you fairly, but not 100% accurate location info• You can also get views by Language
    27. 27. BEHAVIOR
    28. 28. BEHAVIOR• New vs Returning
    29. 29. BEHAVIOR• New vs Returning• Frequency
    30. 30. BEHAVIOR• New vs Returning• Frequency• Engagement
    31. 31. TECHNOLOGY
    32. 32. TECHNOLOGY• Browser & OS
    33. 33. TECHNOLOGY• Browser & OS• Network
    34. 34. MOBILE
    35. 35. MOBILE• Overview
    36. 36. MOBILE• Overview• Devices
    37. 37. VISITORS FLOW
    38. 38. VISITORS FLOW• Visual view of traffic through site
    39. 39. TRAFFIC SOURCES
    40. 40. TRAFFIC SOURCES• Where did traffic come from
    41. 41. TRAFFIC SOURCES• Where did traffic come from• Ties it to search engine results
    42. 42. CONTENT TRACKING
    43. 43. CONTENT TRACKING• Some of the most important metrics
    44. 44. PHYSICAL CAMPAIGNS
    45. 45. PHYSICAL CAMPAIGNS• Creating a campaign
    46. 46. PHYSICAL CAMPAIGNS• Creating a campaign• Google URL Builder (http://goo.gl/OH4MX)
    47. 47. PHYSICAL CAMPAIGNS• Creating a campaign• Google URL Builder (http://goo.gl/OH4MX)• Google URL Shortener (http://goo.gl/)
    48. 48. PHYSICAL CAMPAIGNS• Creating a campaign• Google URL Builder (http://goo.gl/OH4MX)• Google URL Shortener (http://goo.gl/)• Get a QR Code!
    49. 49. PHYSICAL CAMPAIGNS• Creating a campaign• Google URL Builder (http://goo.gl/OH4MX)• Google URL Shortener (http://goo.gl/)• Get a QR Code!• Track under campaigns
    50. 50. GOOGLE LIVE ANALYTICS
    51. 51. GOOGLE LIVE ANALYTICS• New way of looking at traffic
    52. 52. THE END

    ×