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Branding: Not Just for Cows Anymore


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Presented at Internet Librarian 2008

Published in: Education, Technology, Business

Branding: Not Just for Cows Anymore

  1. 1. Branding: Not Just for Cows Anymore Greg Schwartz Louisville Free Public Library
  2. 2. You have a life online.
  3. 3. I have an online life too.
  4. 4. I have an online life too.
  5. 5. I have an online life too.
  6. 6. I have an online life too .
  7. 7. I have an online identity.
  8. 8. Identity <ul><li>What I say about me </li></ul><ul><li>What others say about me </li></ul><ul><li>Reputation is more dependant on the latter </li></ul>
  9. 9. What your identity looks like to your next employer ME NOT ME ME ME
  10. 10. You do not own your online identity.
  11. 11. But you do have influence.
  12. 12. A definition <ul><li>Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence. </li></ul>
  13. 13. My definition <ul><li>Personal branding is the action(s) you take to define who you are to others. </li></ul>
  14. 14. Greg’s Six Tips for Managing Your Online Brand
  15. 15. 1. Have a homebase
  16. 16. 1. Have a homebase
  17. 17. 1. Have a homebase
  18. 18. 1. Have a homebase
  19. 19. 2. Own your username
  20. 20. 3. Aggregate your lifestream
  21. 21. 4. Join the conversation
  22. 22. 4. Join the conversation
  23. 23. 5. Follow what others are saying about you
  24. 24. 6. Be authentic
  25. 25. Thank you! <ul><li>Find me online: </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter/Friendfeed: gregschwartz </li></ul><ul><li>Blog: </li></ul><ul><li>Podcast: </li></ul>
  26. 26. Photo credits <ul><li>Title slide: </li></ul><ul><li>Slide 7: </li></ul><ul><li>Slide 11: </li></ul><ul><li>Slide 20: </li></ul>