announcement and invitation: save the date!Responsible Tourism in Cities Mini-Conference 6 MAY 2011 – THE DAY BEFORE INDABA OPENS VENUE: Albert Luthuli Convention Centre (Durban ICC), Durban, South Africa DATE: One day only, 6 May 2011 TIME: 08h30 – 16h00, tbc. COST: Free of charge. Registration spaces limited. Engage with Responsible Tourism issues unique to city destinationsCities are key tourism destinations and tourism draw cards for nations. Cities are also home to more than half of South Africaspopulation, and so are crucial sites for sustainable development. While Responsible Tourism (RT) is central to South Africastourism policy and a key trend in tourism globally, little focus has been placed on the needs and challenges faced by cities tobecome sustainable destinations and to implement RT. Local governments sit at the intersection of tourism and develop-ment, and face particular challenges. But tourism requires effective partnerships among government, local communities andthe private sector in order to thrive.This conference approaches the issues at two different levels. + The morning sessions will help city officials, community organizations, the private sector, academics, NGOs, activists and other stakeholders understand some of the key issues underlying RT in cities, and will equip them with knowledge and resources to help make a positive contribution toward implementing RT in their city destination. + The afternoon sessions will focus on more practical, operational matters pertaining to the tourism private sector, including SMMEs, larger established businesses and corporate multi-nationals, when adopting, implementing, managing and marketing RT, supported by case studies presented by experienced industry members. Presentations will be broadcast in real time via the web allowing for simultaneous virtual participation by delegates around the world. Questions will be submitted and parallel discussion will take place via Twitter in real time.Optional morning and afternoon visits to Responsible Tourism initiatives in the City of Ethekwini (Durban) will be available. FREE! Register now – limited capacity WEB: www.responsiblecapetown.co.za CELL: 083 508 1066 E-MAIL: RTinCities@ResponsibleCapeTown.co.za
Programme Themes Themes Morning Afternoon 1. What cities can and cannot do well with regards to What resources are available from local authorities? How businesses can best The roles of city tourism, RT, and sustainability. How are city functions engage with government to tap them. governments (local linked to responsible tourism (e.g., planning, zoning, How do local authorities affect tourism businesses and their destination? What authorities) in health, security, education, etc.)? What levers are are common misperceptions about the roles of local authorities and tourism? Responsible Tourism available and how can they be used effectively? What How are laws and regulations changing that will affect tourism businesses? Are kinds of policies can work? How long does it take and public amenities (parks, pools, etc.) subject to the same rules as the private how much does it cost? ones? 2. Marketing and selling city-based RT experiences; how Where is the demand for RT coming from, in which markets, and who to tap Cities, Responsible RT impacts on a destination brand; promoting a those markets? What are the routes to market for RT products? What difference Tourism and the “responsible” destination; understanding the RT does certification make in the marketplace? How to balance RT messages in the marketplace consumer in South Africas core target markets. marketing mix. How to balance sustainable destination information with product-specific content. 3. What are the particular financial issues associated with What does implementing and managing RT really cost? Does RT ever pay back The business case for implementing RT and adhering to RT management that in financial terms? What are practical ways of getting started, and what are Responsible Tourism are faced by the tourism private sector? What is proven phased approaches to getting there? Where can I find quality suppliers different about being city-based? Are there different and vendors to assist me? What are fair prices to pay? Are there programmes to cost, risks or opportunities for taking responsible action help offset these costs (e.g., SWH, CFLs, etc.)? What about financing? Will there by operators and facility managers, accommodation be negative financial implications or penalties for non-compliance – what does and service providers? What real data can we learn compliance mean? Will include case studies presented by experienced industry from? Do investors, managers, corporates and others members. view the financials of RT differently, and if so, how and why? 4. Who are the key stakeholders in city-based tourism and Should RT certified businesses network separately or together with all tourism Effective destination- what are the roles they can play? What structures and businesses? For RT, is the key tourism cluster alignment local, regional, national wide collaboration on mechanisms for collaboration can work? How can or by product type or by RT focus? How do RT issues fit into the overall tourism Responsible Tourism communities play a more effective role? How can industry agenda? What are the roles that others can and should play, and how academic, policy, community and business interests be do we hold one another accountable? What is best practice? How is success co-ordinated, and greater trust built? measured? How do businesses ensure they are getting value for membership and participation?FormatDelegates planning to attend will be required to register for the morning and/or afternoon sessions specifically (note that both sessions can be attended).The morning 4 sessions will each be in the following format: + A brief contextual overview + 15 minute engaging TED-like multi-media presentation by an authoritative speaker focusing on one or more key issues + 25 minute moderated roundtable discussion with the speaker and 2 – 3 additional experts. Questions will be taken from the audience throughout.The afternoon 4 sessions will be hands-on with a break between first two sessions and the second two.A lunch break will be provided with light finger lunch. Delegates will need to indicate whether they would like to include lunch as part of their registration.All sessions and lunch will be provided at no cost on a first-come basis.ORGANISING SPONSOR | City of CapeTown SUPPORTING ORGANISATIONS | CapeTownTourismCape Town has had a longstanding commitment to Responsible Tourism. Though the journey to become a truly Cape Town Tourism is the City of Cape Towns Officialresponsible destination is far from complete, the city is recognized internationally as a leader in adopting and Regional Tourism Organisation, responsible forimplementing RT. destination marketing, visitor and industry services.In 2002 the first International Conference on Responsible Tourism in Destinations was held in Cape Town, with the Cape Town Tourism has a robust productratified Cape Town Declaration becoming the worlds definition for responsible tourism. Since that time, RT has development programme that helps link localbecome the foundation of the Citys Tourism Development Framework and an official policy has been adopted by product with market insights and demand, one ofCity Council, committing all of the resources and structures of the Municipality to adopt an RT approach. many programmes provided for the tourism industry. The Cape Town Visitor Strategy is recognised by theThe City also formalized its commitments to the local tourism industry, signing an RT Charter with Cape Town United Nations World Tourism Organisation as theTourism, SAACI, SATSA and Fedhasa, and partnered effectively with the Provincial Government in implementing worlds best. Cape Town Tourism is focused onHost City Cape Towns Green Goal 2010™ action plan for the 2010 FIFA World Cup™. These partners have growing Cape Town as one of the worlds greatestimplemented many RT initiatives of their own, with Cape Town home to more Fair Trade in Tourism-certified cities to visit, live, work, study and invest in and as a citybusinesses than any other city in South Africa, and over 1000 local tourism businesses accredited to meet minimum leader for Africa.RT-aligned criteria. As a result of these efforts, Cape Town was recognised globally as the “Best Destination” in the2009 ResponsibleTourism Awards, the first city to ever be granted such an honour.The City is looking to build its relationships and networks for implementing RT, to gain insight from the expertise ofothers on issues pertaining specifically to cities, to share its own lessons learned, and to partner with other SouthAfrican cities.