Deepening Engagement
How Local, Regional and National Governments
Can Brag about and Nurture Travel and Tourism
@ronmader ...
About This Presentation
We are developing recommendations for local, regional and
national government websites to showcase...
planeta.wikispaces.com/government
Change The World
H e l p E d i t
Image: openclipart.org
Conscious travel posits that
how we nurture stories from
within is as important as
the stories others tell about
us. Visit...
By any name, how well do
government websites talk up
!  conscious travel?
!  ecotourism
!  indigenous tourism?
!  responsi...
How well do government
websites provide the
following info:
!  information centers and kiosks?
!  news about upcoming even...
How well do governments
!  participate on other platforms?
!  provide open data for mashups?
Light: Give something to link to
Medium: Engage using the social
web (Facebook, Google+ and
Twitter)
Active: Help edit Pla...
!  How are government
tourism programs and
services evaluated …
"  by locals?
"  by visitors?
Rank
the
Leaders
"  Facebook, Google+,
Twitter, YouTube
"  Information kiosks
with wi-fi
"  Government conferences
with livestreaming video
! How can governments
effectively work with media
pros and information doers?
! What recommendations do
media pros have fo...
Facebook Flickr Twitter Google+ YouTube Wiki
!  Within government
"  Buy in from leaders
"  Continuity
"  Patience
!  External
"  Conversations
"  Patience
"  Continui...
!  Direct
"  More visitors
"  More engaged visitors seeking and
promoting local endeavors and new
friends
!  Indirect
"  D...
! What are the best ways for
locals and visitors to
provide government
agencies constructive
criticism?
p h o t o @ r o n m a d e r
! Create an inventory of the top niche
blogs, photo groups, websites
connecting visitors and locals
! Offer editorial sugg...
!  Host Photo Safaris
!  Help edit a wiki
!  Help media pros edit content
!  Help locals become digitally literate
!  Buy ads
!  Host Social Web workshops
!  Offer press trips and assist media pros
who don’t want to go on a press trip
! ...
"  Government
planeta.wikispaces.com/government
"  Toolbox
planeta.wikispaces.com/tools
"  Workshops
planeta.wikispaces.co...
Our task is to tell
a better story about
what government does.
@BarackObama
#sxsw2016
#governance
#POTUSinATX
slideshare.net/planeta/usaontheweb
Please
Share
@ronmader
Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism
Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism
Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism
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Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism

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We are developing recommendations for local, regional and national government websites to showcase travel and tourism. Inspire us! Your comments are welcome and so are embeds, likes, clips and shares.

http://planeta.wikispaces.com/government

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Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism

  1. 1. Deepening Engagement How Local, Regional and National Governments Can Brag about and Nurture Travel and Tourism @ronmader • 06.2016 planeta.wikispaces.com/government
  2. 2. About This Presentation We are developing recommendations for local, regional and national government websites to showcase travel and tourism. Inspire us! Your comments are welcome and so are embeds, likes, clips and shares. - Ron Mader (Las Vegas, 2016)
  3. 3. planeta.wikispaces.com/government
  4. 4. Change The World H e l p E d i t Image: openclipart.org
  5. 5. Conscious travel posits that how we nurture stories from within is as important as the stories others tell about us. Visitors who seek empathetic experiences need to know how locals ‘frame’ their world.
  6. 6. By any name, how well do government websites talk up !  conscious travel? !  ecotourism !  indigenous tourism? !  responsible travel?
  7. 7. How well do government websites provide the following info: !  information centers and kiosks? !  news about upcoming events? !  public transportation options? !  recycling
  8. 8. How well do governments !  participate on other platforms? !  provide open data for mashups?
  9. 9. Light: Give something to link to Medium: Engage using the social web (Facebook, Google+ and Twitter) Active: Help edit Planeta Wiki Active+: Develop a collaborative project using Planeta Wiki
  10. 10. !  How are government tourism programs and services evaluated … "  by locals? "  by visitors?
  11. 11. Rank the Leaders
  12. 12. "  Facebook, Google+, Twitter, YouTube "  Information kiosks with wi-fi "  Government conferences with livestreaming video
  13. 13. ! How can governments effectively work with media pros and information doers? ! What recommendations do media pros have for locals?
  14. 14. Facebook Flickr Twitter Google+ YouTube Wiki
  15. 15. !  Within government "  Buy in from leaders "  Continuity "  Patience !  External "  Conversations "  Patience "  Continuity
  16. 16. !  Direct "  More visitors "  More engaged visitors seeking and promoting local endeavors and new friends !  Indirect "  Deeper branding "  General increase in overall happiness
  17. 17. ! What are the best ways for locals and visitors to provide government agencies constructive criticism?
  18. 18. p h o t o @ r o n m a d e r
  19. 19. ! Create an inventory of the top niche blogs, photo groups, websites connecting visitors and locals ! Offer editorial suggestions to bloggers, appers, wiki-ers ! Participate on other websites.
  20. 20. !  Host Photo Safaris !  Help edit a wiki !  Help media pros edit content !  Help locals become digitally literate
  21. 21. !  Buy ads !  Host Social Web workshops !  Offer press trips and assist media pros who don’t want to go on a press trip !  Sponsor videos and Google hangouts
  22. 22. "  Government planeta.wikispaces.com/government "  Toolbox planeta.wikispaces.com/tools "  Workshops planeta.wikispaces.com/workshops
  23. 23. Our task is to tell a better story about what government does. @BarackObama #sxsw2016 #governance #POTUSinATX
  24. 24. slideshare.net/planeta/usaontheweb Please Share
  25. 25. @ronmader

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