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Tourism and Web 2.0 Mix (2008)

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There were 50 tourism pros enrolled in the Quito Web Seminar held in September 2008. They were quite satisfied with the run-down of web2.0 trends. Ron's prediction - in the coming weeks there should be an online 2.0 explosion of info about Ecuador direct from the tour providers themselves. We'll keep track of the advances of the participants on this page.
http://planeta.wikispaces.com/quitoweb2

Spanish version
http://www.slideshare.net/planeta/ecuador-web-20-y-turismo

Published in: Education, Technology, Travel

Tourism and Web 2.0 Mix (2008)

  1. 1. Tourism and Web 2.0 Mix 09.2008 - quito, ecuador ron mader www.planeta.com
  2. 2. Join the conversation <ul><li>What are the differences between Web 1 and Web2? </li></ul><ul><li>What are the advantages of Web 2.0? </li></ul><ul><li>What web tools are the most relevant for my business? </li></ul>
  3. 3. Web 2.0 <ul><li>Blogs </li></ul><ul><li>Delicious </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Google Earth </li></ul><ul><li>RSS </li></ul><ul><li>Skype </li></ul><ul><li>Slideshare </li></ul><ul><li>Twitter </li></ul><ul><li>Wiki </li></ul><ul><li>YouTube </li></ul>
  4. 4. What are the differences between Web 1 and Web2? WEB 1 WEB 2
  5. 5. Web 1.0 uses HTML www.planeta.com/ecuador.html
  6. 6. www.flickr.com/photos/briansolis/2735401175 Web 2.0 is more … dynamic
  7. 7. conversaci ón conversation
  8. 8. amigos friends
  9. 9. nativos digitales digital natives
  10. 10. herramientas tools
  11. 11. The ultimate promise of digital technology is that it might enable us to truly see one another once again and all the ways we are interconnected. - Michael Wesch
  12. 12. www.flickr.com/photos/planeta
  13. 13. www.planeta.com/ecotravel/tour/players.html
  14. 14. www.wikipedia.org/wiki/crossing_the_chasm
  15. 15. www.tki.org.nz
  16. 16. OLD SCHOOL NEW SCHOOL WHAT’S NEXT
  17. 17. What are the advantages of Web 2.0?
  18. 18. www.slideshare.net
  19. 19. http://www.slideshare.net/planeta
  20. 20. wiki wiki
  21. 21. www.wikipedia.org
  22. 22. www.wikipedia.org/quito
  23. 23. www.wordspy.com
  24. 24. planeta.wikispaces.com/quito
  25. 25. planeta.wikispaces.com
  26. 26. correo electronico email
  27. 32. www.facebook.com
  28. 33. www.facebook.com
  29. 34. planeta.wikispaces.com/rss
  30. 35. publicaciones publications
  31. 36. www.transitionsabroad.com
  32. 37. www.saexplorers.org
  33. 38. www.vivatravelguides.com
  34. 40. etiquetas tags
  35. 41. planeta.wikispaces.com/tags
  36. 42. www.delicious.com
  37. 43. planeta.wikispaces.com/email
  38. 44. www.flickr.com/groups/quito
  39. 45. www.twitter.com
  40. 47. www.youtube.com
  41. 48. www.youtube.com/user/ronmader
  42. 49. www.youtube.com
  43. 50. www.skype.com
  44. 51. www.flickr.com
  45. 54. www.flickr.com/groups/worldparks
  46. 55. www.flickr.com/groups/worldfood
  47. 56. www.flickr.com/photos/tropieco
  48. 57. www.flickr.com/photos/familiamendoza
  49. 58. www.flickr.com/photos/familiamendoza
  50. 59. foros y blogs forums and blogs
  51. 60. groups.yahoo.com/group/green-travel
  52. 61. forum.planeta.com
  53. 62. greeningtourism.ning.com
  54. 63. ecoturismogenuino.ning.com
  55. 64. www.tripadvisor.com
  56. 65. equatorgringos.wordpress.com
  57. 66. ecuador
  58. 68. www.vivatravelguides.com
  59. 69. news.google.com
  60. 70. www.quito.com.ec
  61. 71. Which tools are the most relevant for my business ? planeta.com
  62. 72. Recommendations <ul><li>YOU ARE TAKING A BIG STEP - HOW WILL YOU BUDGET YOUR TIME? </li></ul><ul><li>Create a communication and conversation strategy that you will follow for three months. </li></ul><ul><li>Define how you will measure the benefits of this strategy. </li></ul><ul><li>Choose a few tools. </li></ul>
  63. 73. Recommendations <ul><li>ON YOUR WEBSITE </li></ul><ul><li>Educate - Set a good example </li></ul><ul><li>Add photos, video, audio, RSS </li></ul><ul><li>Add relevant links </li></ul><ul><li>ON OTHER WEBSITE </li></ul><ul><li>Participate, leave commentaries </li></ul><ul><li>Answer questions, give feedback </li></ul><ul><li>Choose and use a few tools: Flickr, Delicious, YouTube, Facebook, Twitter, Wiki </li></ul>
  64. 74. Recommendations <ul><li>IN THE NATURAL WORLD </li></ul><ul><li>Improve local and regional alliances </li></ul><ul><li>Ask visitors if their experiences are meeting their expectations </li></ul><ul><li>Print and show Web2 sites where visitors can comment and participate. </li></ul>
  65. 75. Join the Conversation!
  66. 76. Kudos <ul><li>Special thanks to the Quito Visitors Bureau </li></ul>
  67. 77. www.planeta.com [email_address] ron mader

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