PlanABrand - Branding Yourself and Your Business

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PlanABrand - Branding Yourself and Your Business

  1. 1. Brought to you by:<br />Branding Yourself and Your BusinessThinking Your Brand Through<br />Presented by<br />6/2/2011<br />1<br />
  2. 2. Brand Yourself <br />Making your business believable to YOURSELF first, will help you <br />determine, develop, build and market a STRONG message to your clients. <br />Be the “Voice of Authority*” <br /> <br />It’s not easy to say something simple!<br />● WHAT are your products and services? <br />●  WHO is your target audience?<br />●  WHAT is your Brand ID - Does it clearly identify what and who you are?<br />●  WHAT is your verbal message and are you conveying and reinforcing it?<br />●  WHEN, WHERE and HOW are you spending your time marketing?<br />Get your Plan A right from the start!<br />* Women Seen and Heard – Lessons Learned from Successful Speaker by Lois Phillips, PhD and Anita Perez Ferguson<br />6/2/2011<br />2<br />
  3. 3. What’s in a Word?<br />Name 10 ‘key words’ that best describe what you do … <br />Do you have a unique selling proposition?<br />Head & Shoulders: "You get rid of dandruff"<br />Olay: "You get younger-looking skin"<br />Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free."<br />FedEx: "When your package absolutely, positively has to get there overnight"<br />M&M's: "The milk chocolate melts in your mouth, not in your hand"<br />6/2/2011<br />3<br />
  4. 4. What’s in a Color<br />6/2/2011<br />4<br />
  5. 5. Tweeting<br />"#" Finding conversations about topics you like for instance #branding<br />Topics that you’re interested in<br />Topics you want to learn about<br />Topics you want to hear people talk about<br />"@" Mention people @planabrand<br /><ul><li> Reciprocation / Thanking others for their acknowledgement</li></ul> HootSuite.com, Tweetdeck.com – Follow trends with #"topic"<br /><ul><li>Cross-pollunize your Tweets with Facebook, LinkedIn Blog, etc. </li></ul>6/2/2011<br />5<br />
  6. 6. 6/2/2011<br />6<br />
  7. 7. Social Media Calendar<br />6/2/2011<br />7<br />
  8. 8. Merging Your Brand Into Social Media <br />Website<br />Newsletters<br />Polls<br />Surveys<br />Blog<br />Twitter<br />LinkedIn<br />Facebook …<br />Check into demographic targeting with Facebook Advertising<br />
  9. 9. Join the Branding Convowith PlanABrand!<br />Twitter<br />Facebook<br />Blog<br />Website<br />818.599.1365 <br />cindy@planabrand.com<br />Skype: CindyFaithSwain<br />6/2/2011<br />9<br />

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