Writing for the web workshop
Instructors: Dr. Annetta L. Cheek, (Board Chair Center for Plain Language) & Dr. Kath Straub, (Principal, Usability.org and Board Member, Center for Plain Language)
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
Identify and understand your audience
Plan and organize content
Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.