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How to Use Visual Cuesin Plain Language WritingJosiah FiskPresident, More Carrot LLCBoston • Luxembourg
What Do We Mean By“Visual Cues”?
7.5 Peer Assisted Networking Technology.
7.5 Beer Assisted Networking Technology.
7.5 Peer Assisted Networking Technology.
7.5 Peer-Assisted Networking Technology.
BP
BPVisual Difference
BPVisual DifferenceIntuitive
BP
BPConceptual Difference
BPConceptual DifferenceLearned
ImageP
LetterP
ImageP:-
ImageP:-
Image
Some Intuitive Things
Groupings
GroupingsRelative size
Similarity
Difference
Hierarchy
Singularity
Singularity
Ambiguity
Shape Completion
VISUAL CUES IN ACTION1. Presidential Ballot
Palm Beach County, FloridaNovember 7, 2000
No punch hole
Reform Party
?
Over 3 times more Reform Party votes thannext-highest Florida county.
Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.
Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.Ele...
Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.Ele...
VISUAL CUES IN ACTION2. Spray Can Labels
Laundry starch
Oven cleaner
Same typeof container
Same typeof containerSame color
Same typeof containerSame colorSame font
Same typeof containerSame colorSame fontVirtuallyidentical names
Same typeof containerSame colorSame fontVirtuallyidentical namesYellowblock letters
Same typeof containerSame colorSame fontVirtuallyidentical namesYellowblock lettersYellow starburst
Same typeof containerSame colorSame fontVirtuallyidentical namesYellowblock lettersYellow starburstDescriptionvery small
VISUAL CUES IN ACTION3. Operating Room Drug Labels
Paralyzing drug usedin surgery.
Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, samecap and label color,same drawer.
Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, samecap and label color,same drawer....
Switched to color-coded containers.
Switched to color-coded containers.Put each drug in adifferent drawer.
Switched to color-coded containers.Put each drug in adifferent drawer.No further problemsreported.Source: New York Times, ...
VISUAL CUES IN ACTION4. Rocket Launch Risk Assessment
Would You Launch The Challenger?Source: Report of the Presidential Commissionon Space Shuttle Challenger Accident
Facts thatcast doubton wisdomof launchWould You Launch The Challenger?
Facts thatcast doubton wisdomof launchRecom-mendationto launchWould You Launch The Challenger?
Source: Edward Tufte, Visual ExplanationsWould You Launch The Challenger?
12840250O-ringdamageindexTemperature (oF) of joints300350400450500550600650700750800850Would You Launch The Challenger?
12840250O-ringdamageindexTemperature (oF) of joints300350400450500550600650700750800850Would You Launch The Challenger?
Forecast temperatureson launch day12840250O-ringdamageindexTemperature (oF) of joints300350400450500550600650700750800850W...
VISUAL CUES IN ACTION5. Street Vendor Regulations
Title
Introduction
Four topic sections
PROBLEM SOLVING1. Excel Print Menu
Actual menu, Microsoft Excel
PROBLEM SOLVING2. IPO Share Request Kit
Directed Shares Program —“Friends and Family” IPO Shares
The ProgramThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy sharesof Newco Wire...
4.DSP-PMC-APP11.757806.100 XXX-XXX-XXXFrequently Asked QuestionsIs there a difference between the number of shares I reque...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your sh...
4.DSP-PMC-APP11.757806.100 XXX-XXX-XXXFrequently Asked QuestionsIs there a difference between the number of shares I reque...
4.DSP-PMC-APP11.757806.100 XXX-XXX-XXXFrequently Asked QuestionsIs there a difference between the number of shares I reque...
PROBLEM SOLVING3. Mutual Fund Key Facts Document
Key Investor InformationThis document provides you with key investor information about this Sub-Fund. It is not marketing ...
This document provides you with key investor information about this Sub-Fund. It is not marketing material. The informatio...
Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by:...
A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by: SELECTUM Vermogensbe...
    Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their in...
    The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix ...
    Equities are securities that represent a share in the business results of a company. Derivatives are financial instrum...
    The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub...
    .The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg bu...
    .Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulati...
    .Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulati...
Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increa...
1 of 2Key Investor Information Selectum Belgium Fund Class F FounderKey Investor Information 28 September 2011Objectives a...
1 of 2Key Investor Information 28 September 2011A Sub-Fund of SELECTUM STOCK PICKING FUND SICAVClass F Founder LU065258927...
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
How to use visual cues in plain language writing | Center for Plain Language Workshop 2013
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How to use visual cues in plain language writing | Center for Plain Language Workshop 2013

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Instructor: Josiah Fisk, More Carrot

Simple visual cues can give a tremendous boost to readability — or can undermine it, often significantly. In this workshop, you’ll learn what the most important visual cues are, how to use them effectively, and how to avoid the problems that can come from failing to pay attention to what your visual cues are saying. There will also be an introduction to information design for plain language writers plus hands-on exploration of the differences between graphic design and information design.

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How to use visual cues in plain language writing | Center for Plain Language Workshop 2013

  1. 1. How to Use Visual Cuesin Plain Language WritingJosiah FiskPresident, More Carrot LLCBoston • Luxembourg
  2. 2. What Do We Mean By“Visual Cues”?
  3. 3. 7.5 Peer Assisted Networking Technology.
  4. 4. 7.5 Beer Assisted Networking Technology.
  5. 5. 7.5 Peer Assisted Networking Technology.
  6. 6. 7.5 Peer-Assisted Networking Technology.
  7. 7. BP
  8. 8. BPVisual Difference
  9. 9. BPVisual DifferenceIntuitive
  10. 10. BP
  11. 11. BPConceptual Difference
  12. 12. BPConceptual DifferenceLearned
  13. 13. ImageP
  14. 14. LetterP
  15. 15. ImageP:-
  16. 16. ImageP:-
  17. 17. Image
  18. 18. Some Intuitive Things
  19. 19. Groupings
  20. 20. GroupingsRelative size
  21. 21. Similarity
  22. 22. Difference
  23. 23. Hierarchy
  24. 24. Singularity
  25. 25. Singularity
  26. 26. Ambiguity
  27. 27. Shape Completion
  28. 28. VISUAL CUES IN ACTION1. Presidential Ballot
  29. 29. Palm Beach County, FloridaNovember 7, 2000
  30. 30. No punch hole
  31. 31. Reform Party
  32. 32. ?
  33. 33. Over 3 times more Reform Party votes thannext-highest Florida county.
  34. 34. Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.
  35. 35. Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.Election decided by 537 votes.
  36. 36. Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.Election decided by 537 votes.. . . or by one person who didn’t understand thepower of the visual.Source: New York Times, various issues, 2000
  37. 37. VISUAL CUES IN ACTION2. Spray Can Labels
  38. 38. Laundry starch
  39. 39. Oven cleaner
  40. 40. Same typeof container
  41. 41. Same typeof containerSame color
  42. 42. Same typeof containerSame colorSame font
  43. 43. Same typeof containerSame colorSame fontVirtuallyidentical names
  44. 44. Same typeof containerSame colorSame fontVirtuallyidentical namesYellowblock letters
  45. 45. Same typeof containerSame colorSame fontVirtuallyidentical namesYellowblock lettersYellow starburst
  46. 46. Same typeof containerSame colorSame fontVirtuallyidentical namesYellowblock lettersYellow starburstDescriptionvery small
  47. 47. VISUAL CUES IN ACTION3. Operating Room Drug Labels
  48. 48. Paralyzing drug usedin surgery.
  49. 49. Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, samecap and label color,same drawer.
  50. 50. Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, samecap and label color,same drawer.Five of six surgeons atDenver hospital gavethe wrong drug atleast once.??
  51. 51. Switched to color-coded containers.
  52. 52. Switched to color-coded containers.Put each drug in adifferent drawer.
  53. 53. Switched to color-coded containers.Put each drug in adifferent drawer.No further problemsreported.Source: New York Times, 5 Dec 1999
  54. 54. VISUAL CUES IN ACTION4. Rocket Launch Risk Assessment
  55. 55. Would You Launch The Challenger?Source: Report of the Presidential Commissionon Space Shuttle Challenger Accident
  56. 56. Facts thatcast doubton wisdomof launchWould You Launch The Challenger?
  57. 57. Facts thatcast doubton wisdomof launchRecom-mendationto launchWould You Launch The Challenger?
  58. 58. Source: Edward Tufte, Visual ExplanationsWould You Launch The Challenger?
  59. 59. 12840250O-ringdamageindexTemperature (oF) of joints300350400450500550600650700750800850Would You Launch The Challenger?
  60. 60. 12840250O-ringdamageindexTemperature (oF) of joints300350400450500550600650700750800850Would You Launch The Challenger?
  61. 61. Forecast temperatureson launch day12840250O-ringdamageindexTemperature (oF) of joints300350400450500550600650700750800850Would You Launch The Challenger?
  62. 62. VISUAL CUES IN ACTION5. Street Vendor Regulations
  63. 63. Title
  64. 64. Introduction
  65. 65. Four topic sections
  66. 66. PROBLEM SOLVING1. Excel Print Menu
  67. 67. Actual menu, Microsoft Excel
  68. 68. PROBLEM SOLVING2. IPO Share Request Kit
  69. 69. Directed Shares Program —“Friends and Family” IPO Shares
  70. 70. The ProgramThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy sharesof Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before thestock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00.Is This Program Right for Me?Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down.These factors could be related to the company, to one or more industries, or to the stock market in general.The choice to invest is yours, although you may want to consult with an investment adviser, financialplanner, family members, or anyone else who is typically included in your financial decisions.If You Want to ParticipateTo get started with the program, there are three things you need to do:• Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wirelessstock and its risks.• Decide how many shares you want to request. In deciding, you may want to consider several factors, includ-ing your investment goals, how you plan to pay for your shares, and how much exposure you may wantto a single stock.• Tell us how many shares you’re interested in buying, either by visiting the web site or by usingForm A, the Indication of Interest Form.You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that isa multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your pos-sible choices would be 150, 200, or 250 shares.When requesting shares, keep in mind that you might not be allocated the full number you ask for.Depending on supply and demand, you might not be allocated any shares. At the same time, it’sunwise to request more shares than you want, because you might receive — and have to pay for —your full allocation.Keep this package handy until the program is over and you have paid for your shares. You can use thetimeline on the following pages as a reminder of what you need to do and when.How To Participate InThe Directed Share Programwww.fidelity.com/goto/cingular 1-800-358-2670
  71. 71. 4.DSP-PMC-APP11.757806.100 XXX-XXX-XXXFrequently Asked QuestionsIs there a difference between the number of shares I request and the number I’m allocated?There could be. You can choose how many shares to request, up to your maximum allowable number(which has been determined by your employer). However, you can’t choose how many shares you actu-ally will be allocated. Your actual allocation will depend on a number of factors, including how manyshares are made available to the entire program and how many shares other employees request.Do I need to purchase all shares allocated to me?From the time you submit your Indication of Interest until the time you confirm on the evening beforethe trading day, you can choose how many shares you want to purchase: all, some, or none. Until youconfirm and the shares are placed in your account, you can opt out of the program at any time, with noobligation or penalty. Once the shares are in your account, you are committed: you will be held respon-sible for buying, at the IPO price, all shares in your account.Why might the timing of the IPO change?Many factors can influence the actual date of an IPO. One factor is the Securities and ExchangeCommission, which must declare a stock’s registration statement effective before any shares of thatstock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpecteddevelopments in the stock market can also affect the timing of an IPO. It may be disadvantageous tolaunch a new stock offering when markets are unsettled or investor sentiment is negative.What’s the best way for me to pay for my shares?You can pay for your shares by check (including personal check), electronic fund transfer, or wire,whichever is most convenient for you. However, if your payment doesn’t arrive by the payment dead-line, you will lose your allocated shares. You will also lose any gains you would otherwise have made,or you will have to pay for any losses. Note also that you cannot pay for your shares by selling themfirst and then using that money to pay.When can I sell my shares?You can sell some or all of your shares at any time, beginning on the first public trading day. However,you won’t receive any proceeds from selling shares until your payment for the shares has cleared—typically seven business days. No matter when you sell shares, you must pay for them all within threebusiness days of the first public trading day. If you sell your shares, you’ll have to pay a brokeragecommission. You can find the commission schedule at www.XYZ.com.How do I use my XYZ account?We have opened a XYZ account in your name, using information provided by your employer, becauseyou need a brokerage account to participate in the program. Any shares you are allocated will be placed inyour new XYZ account automatically. Once you have paid for your shares, you may sell them or transferthem to another brokerage account, and close your XYZ account, if you like. However, since yourXYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such asdiscounted commissions for buying and selling other stocks.Other questions?You can get answers from XYZ at the web site or the automated phone line.Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC.
  72. 72. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  73. 73. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  74. 74. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  75. 75. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  76. 76. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  77. 77. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  78. 78. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  79. 79. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  80. 80. Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.
  81. 81. 4.DSP-PMC-APP11.757806.100 XXX-XXX-XXXFrequently Asked QuestionsIs there a difference between the number of shares I request and the number I’m allocated?There could be. You can choose how many shares to request, up to your maximum allowable number(which has been determined by your employer). However, you can’t choose how many shares you actu-ally will be allocated. Your actual allocation will depend on a number of factors, including how manyshares are made available to the entire program and how many shares other employees request.Do I need to purchase all shares allocated to me?From the time you submit your Indication of Interest until the time you confirm on the evening beforethe trading day, you can choose how many shares you want to purchase: all, some, or none. Until youconfirm and the shares are placed in your account, you can opt out of the program at any time, with noobligation or penalty. Once the shares are in your account, you are committed: you will be held respon-sible for buying, at the IPO price, all shares in your account.Why might the timing of the IPO change?Many factors can influence the actual date of an IPO. One factor is the Securities and ExchangeCommission, which must declare a stock’s registration statement effective before any shares of thatstock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpecteddevelopments in the stock market can also affect the timing of an IPO. It may be disadvantageous tolaunch a new stock offering when markets are unsettled or investor sentiment is negative.What’s the best way for me to pay for my shares?You can pay for your shares by check (including personal check), electronic fund transfer, or wire,whichever is most convenient for you. However, if your payment doesn’t arrive by the payment dead-line, you will lose your allocated shares. You will also lose any gains you would otherwise have made,or you will have to pay for any losses. Note also that you cannot pay for your shares by selling themfirst and then using that money to pay.When can I sell my shares?You can sell some or all of your shares at any time, beginning on the first public trading day. However,you won’t receive any proceeds from selling shares until your payment for the shares has cleared—typically seven business days. No matter when you sell shares, you must pay for them all within threebusiness days of the first public trading day. If you sell your shares, you’ll have to pay a brokeragecommission. You can find the commission schedule at www.XYZ.com.How do I use my XYZ account?We have opened a XYZ account in your name, using information provided by your employer, becauseyou need a brokerage account to participate in the program. Any shares you are allocated will be placed inyour new XYZ account automatically. Once you have paid for your shares, you may sell them or transferthem to another brokerage account, and close your XYZ account, if you like. However, since yourXYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such asdiscounted commissions for buying and selling other stocks.Other questions?You can get answers from XYZ at the web site or the automated phone line.Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC.Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.The ProgramThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy sharesof Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before thestock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00.Is This Program Right for Me?Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down.These factors could be related to the company, to one or more industries, or to the stock market in general.The choice to invest is yours, although you may want to consult with an investment adviser, financialplanner, family members, or anyone else who is typically included in your financial decisions.If You Want to ParticipateTo get started with the program, there are three things you need to do:• Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wirelessstock and its risks.• Decide how many shares you want to request. In deciding, you may want to consider several factors, includ-ing your investment goals, how you plan to pay for your shares, and how much exposure you may wantto a single stock.• Tell us how many shares you’re interested in buying, either by visiting the web site or by usingForm A, the Indication of Interest Form.You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that isa multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your pos-sible choices would be 150, 200, or 250 shares.When requesting shares, keep in mind that you might not be allocated the full number you ask for.Depending on supply and demand, you might not be allocated any shares. At the same time, it’sunwise to request more shares than you want, because you might receive — and have to pay for —your full allocation.Keep this package handy until the program is over and you have paid for your shares. You can use thetimeline on the following pages as a reminder of what you need to do and when.How To Participate InThe Directed Share Programwww.fidelity.com/goto/cingular 1-800-358-26705 documents > 1
  82. 82. 4.DSP-PMC-APP11.757806.100 XXX-XXX-XXXFrequently Asked QuestionsIs there a difference between the number of shares I request and the number I’m allocated?There could be. You can choose how many shares to request, up to your maximum allowable number(which has been determined by your employer). However, you can’t choose how many shares you actu-ally will be allocated. Your actual allocation will depend on a number of factors, including how manyshares are made available to the entire program and how many shares other employees request.Do I need to purchase all shares allocated to me?From the time you submit your Indication of Interest until the time you confirm on the evening beforethe trading day, you can choose how many shares you want to purchase: all, some, or none. Until youconfirm and the shares are placed in your account, you can opt out of the program at any time, with noobligation or penalty. Once the shares are in your account, you are committed: you will be held respon-sible for buying, at the IPO price, all shares in your account.Why might the timing of the IPO change?Many factors can influence the actual date of an IPO. One factor is the Securities and ExchangeCommission, which must declare a stock’s registration statement effective before any shares of thatstock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpecteddevelopments in the stock market can also affect the timing of an IPO. It may be disadvantageous tolaunch a new stock offering when markets are unsettled or investor sentiment is negative.What’s the best way for me to pay for my shares?You can pay for your shares by check (including personal check), electronic fund transfer, or wire,whichever is most convenient for you. However, if your payment doesn’t arrive by the payment dead-line, you will lose your allocated shares. You will also lose any gains you would otherwise have made,or you will have to pay for any losses. Note also that you cannot pay for your shares by selling themfirst and then using that money to pay.When can I sell my shares?You can sell some or all of your shares at any time, beginning on the first public trading day. However,you won’t receive any proceeds from selling shares until your payment for the shares has cleared—typically seven business days. No matter when you sell shares, you must pay for them all within threebusiness days of the first public trading day. If you sell your shares, you’ll have to pay a brokeragecommission. You can find the commission schedule at www.XYZ.com.How do I use my XYZ account?We have opened a XYZ account in your name, using information provided by your employer, becauseyou need a brokerage account to participate in the program. Any shares you are allocated will be placed inyour new XYZ account automatically. Once you have paid for your shares, you may sell them or transferthem to another brokerage account, and close your XYZ account, if you like. However, since yourXYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such asdiscounted commissions for buying and selling other stocks.Other questions?You can get answers from XYZ at the web site or the automated phone line.Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC.Follow the instructions on the web site or phone lineto confirm how many shares you are interested in pur-chasing. Your shares will be allocated soon after theconfirmation period (typically within two hours). Onceshares are allocated, you will be responsible for payingfor any and all shares in your account.P H A S E 3PAY FOR YOUR SHARESW I T H I N 3 D AY S O F T R A D I N G D AYF. Check your account to find out how many sharesare in it and how much you owe. When you call or logon to check, you’ll see the number of shares you havebeen allocated and the final IPO price. This informa-tion will be available at about 9 a.m. EasternTime on the first day of public trading.G . Send XYZ a check or wire for thefull amount you owe. If your payment doesn’tarrive within three days of the first public trading day,you will lose your shares. If your payment is late, youwill give up any gains or be charged for any losses.Be sure to allow time for the mail. Remember thatyou can’t pay for your shares with the proceeds youget from selling those shares.To pay by check: Make out your check to “XYZBrokerage Services LLC.” Write your account numberon the memo line. Fill out a deposit slip (from theconfirmation statement acknowledging reciept ofyour Indication of Interest) and send the check andthe slip to:By Regular MailXYZ InvestmentsPO Box 770001, Cincinnati, OH 45277-0030By Overnight ExpressXYZ Investments – Newco Wireless Program2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048To pay by wire: Instruct your bank (which maycharge for this service) to wire your payment to:By WireChase Manhattan Bank, NAABA Number: 021000021For credit to: National Financial ServicesAccount Number: 066196-221For benefit of: Sam SamplesonAccount Number: Z00000000One Chase Manhattan PlazaNew York, NY 10004Fri.2/15Sat.2/16Sun.2/17Mon.2/18Tues.2/19*Wed.2/20*Thurs.2/21Fri.2/22Sat.2/23Sun.2/24Mon.2/25*Tues.2/26Confirm your interestbetween 6 p.m. and10 p.m. Eastern Time*Schedule could change; watch for notification or check with the program phone number or web site.p by checking your status Trading day: Sharesallocated and publictrading startsShare payment dueGFEwww.XYZ.com/goto/newco 1-800-358-2670PHASE 2 PHASE 3Check ListPHASE 1Enter my Indication of Interest using web site or Form A.Complete all sections of Form B.Sign and send in applicable form(s) in time to arriveby Monday, 2/18.Visit web site or telephone to verify that everythingis in order.PHASE 2Confirm my Indication of Interest by web site orphone the evening before the public trading day.PHASE 3Check to see how many shares I actually received andhow much I owe.Pay for my shares by check, electronic funds transfer,or wire within three business days of the trading day.The ProgramThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy sharesof Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before thestock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00.Is This Program Right for Me?Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down.These factors could be related to the company, to one or more industries, or to the stock market in general.The choice to invest is yours, although you may want to consult with an investment adviser, financialplanner, family members, or anyone else who is typically included in your financial decisions.If You Want to ParticipateTo get started with the program, there are three things you need to do:• Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wirelessstock and its risks.• Decide how many shares you want to request. In deciding, you may want to consider several factors, includ-ing your investment goals, how you plan to pay for your shares, and how much exposure you may wantto a single stock.• Tell us how many shares you’re interested in buying, either by visiting the web site or by usingForm A, the Indication of Interest Form.You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that isa multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your pos-sible choices would be 150, 200, or 250 shares.When requesting shares, keep in mind that you might not be allocated the full number you ask for.Depending on supply and demand, you might not be allocated any shares. At the same time, it’sunwise to request more shares than you want, because you might receive — and have to pay for —your full allocation.Keep this package handy until the program is over and you have paid for your shares. You can use thetimeline on the following pages as a reminder of what you need to do and when.How To Participate InThe Directed Share Programwww.fidelity.com/goto/cingular 1-800-358-26705 documents > 110 pages > 4
  83. 83. PROBLEM SOLVING3. Mutual Fund Key Facts Document
  84. 84. Key Investor InformationThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information isrequired by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you canmake an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium  Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7years).The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­sive research on individual companies, focusing on their fundamental qualities and theirpotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­views with senior management.The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).
  85. 85. This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information isrequired by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you canmake an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium  Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7years).The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­sive research on individual companies, focusing on their fundamental qualities and theirpotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­views with senior management.The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  86. 86. Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium  Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7years).The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­sive research on individual companies, focusing on their fundamental qualities and theirpotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­views with senior management.The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  87. 87. A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium  Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7years).The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­sive research on individual companies, focusing on their fundamental qualities and theirpotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­views with senior management.The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  88. 88.     Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7years).The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­sive research on individual companies, focusing on their fundamental qualities and theirpotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­views with senior management.The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  89. 89.     The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­sive research on individual companies, focusing on their fundamental qualities and theirpotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­views with senior management.The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  90. 90.     Equities are securities that represent a share in the business results of a company. Derivatives are financial instruments whose valueis linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposure tovarious investment risks.The Investment Manager performs inten­sive research on individual companies, focusing on their fundamental qualities and theirpotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­views with senior management.The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  91. 91.     The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundEquities are securities that representa share in the business results of acompany. Derivatives are financial in-struments whose value is linked to oneor more rates, indexes, share prices orother values. Hedging means seekingto reduce or cancel out exposure tovarious investment risks.
  92. 92.     .The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundEquities are securities that representa share in the business results of acompany. Derivatives are financial in-struments whose value is linked to oneor more rates, indexes, share prices orother values. Hedging means seekingto reduce or cancel out exposure tovarious investment risks.
  93. 93.     .Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundEquities are securities that representa share in the business results of acompany. Derivatives are financial in-struments whose value is linked to oneor more rates, indexes, share prices orother values. Hedging means seekingto reduce or cancel out exposure tovarious investment risks.
  94. 94.     .Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  95. 95. Key Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  96. 96. 1 of 2Key Investor Information Selectum Belgium Fund Class F FounderKey Investor Information 28 September 2011Objectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performs intensiveresearch on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The InvestmentManager uses a vigorous and ongoing process of analysis thatincludes research as well as interviews with senior management.Designed For Investors who understand the risks of the Sub-Fundand intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the business resultsof a company.Derivatives Financial instruments whose value is linked to one ormore rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares in whichany income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/rewardNot risk-free.Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down.When you sell your shares, they may be worth less than what youpaid for them. If your currency as an investor is different fromthe subscription currency of the Sub-Fund, changes in currencyexchange rates could reduce any investment gains or increase anyinvestment losses.The risk/reward rating above is an estimate; it is not guaranteed.The rating is based on medium-term volatility (variations in theFund’s share price over a recent period, generally several years).Going forward, the Sub-Fund’s actual volatility could be lower orhigher, and its rated risk/reward level may be changed.The Sub-Fund’s risk level reflects the following factor:• The Sub-Fund invests in stocks, which in general are riskier thanbonds or money market instruments.The rating does not reflect the possible effects of unusual mar-ket conditions or large unpredictable events, which could amplifyeveryday risks and could trigger other risks, such as:Counterparty risk The Sub-Fund could lose money if an entitywith which it does business becomes unwilling or unable to honorits commitments to the Sub-Fund.Derivatives risk Certain derivatives could increase Sub-Fundvolatility or expose the Sub-Fund to losses greater than the costof the derivative.Liquidity risk Certain securities could become hard to value, orto sell at a desired time and price.Management risk Portfolio management techniques that haveworked well in normal market conditions could prove ineffectiveor detrimental during unusual conditions.A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund
  97. 97. 1 of 2Key Investor Information 28 September 2011A Sub-Fund of SELECTUM STOCK PICKING FUND SICAVClass F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumThis document provides you with key investor information about this Sub-Fund. It is not marketing material. Theinformation is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You areadvised to read it so you can make an informed decision about whether to invest.Belgium Fund.......................Selectum Belgium Fund Class R RetailKey Investor InformationObjectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years).Portfolio Securities The Investment Manager anticipates thatunder normal market conditions the Sub-Fund will mainly invest ina broad mix of equities from issuers in Belgium. The Sub-Fund mayuse derivatives for efficient portfolio management or for hedging.Investment Process The Investment Man ager performsintensive research on individual companies, focusing on theirfundamental qualities and their potential to increase cash flows.The Investment Manager uses a vigorous and ongoing process ofanalysis that includes research as well as interviews with seniormanagement.Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years.Reference Currency EURTerms to UnderstandEquities Securities that represent a share in the businessresults of a company.Derivatives Financial instruments whose value is linked toone or more rates, indexes, share prices or other values.Hedging Seeking to reduce or cancel out exposure to variousinvestment risks.Orders to buy or sell Sub-Fund shares are processed everyLuxembourg business day.The Sub-Fund issues only accumulation shares (shares inwhich any income earned is added to the share price).Risk and Reward Profile1 2 3 4 5 6 7Lower potential risk/reward Not risk-free. Higher potential risk/rewardThe value of an investment in the Sub-Fund can go up and down.When you sell your shares, they may be worth less than what youpaid for them. If your currency as an investor is different fromthe subscription currency of the Sub-Fund, changes in currencyexchange rates could reduce any investment gains or increase anyinvestment losses.The risk/reward rating above is an estimate; it is not guaranteed.The rating is based on medium-term volatility (variations in theFund’s share price over a recent period, generally several years).Going forward, the Sub-Fund’s actual volatility could be lower orhigher, and its rated risk/reward level may be changed.The Sub-Fund’s risk level reflects the following factor:• The Sub-Fund invests in stocks, which in general are riskier thanbonds or money market instruments.The rating does not reflect the possible effects of unusual mar-ket conditions or large unpredictable events, which could amplifyeveryday risks and could trigger other risks, such as:Counterparty riskThe Sub-Fund could lose money if an entity with which it doesbusiness becomes unwilling or unable to honor its commitmentsto the Sub-Fund.Derivatives riskCertain derivatives could increase Sub-Fund volatil-ity or expose the Sub-Fund to losses greater than the costof the derivative.Liquidity riskCertain securities could become hard to value, or to sell at adesired time and price.Management riskPortfolio management techniques that have worked well in nor-mal market conditions could prove ineffective or detrimentalduring unusual conditions.

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