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HAuNTcon 2016 - Copyright and Trademark for Haunters

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Most haunted attractions don't think too hard about intellectual property issues. But as the industry grows, it is becoming vital that we both avoid infringing the works of others and protect our creations.

Published in: Law
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HAuNTcon 2016 - Copyright and Trademark for Haunters

  1. 1. QUICK SYNOPSIS ➤ About Me ➤ Basics of Copyright ➤ Basics of Trademark ➤ How to Not Get Sued (Hopefully) ➤ How to Protect Your Work ➤ Q&A (And King Cake)
  2. 2. ABOUT JONATHAN BAILEY ➤ Haunt Background ➤ Haunt: Bernie Baxter’s Traveling Sideshow (BernieBaxter.com) ➤ Podcast: Haunt Weekly
 (HauntWeekly.com) ➤ Video: Garbage Horror
 (GarbageHorror.com) ➤ Copyright and Plagiarism Background ➤ Blog: Plagiarism Today
 (PlagiarismToday.com) ➤ Consulting Firm: CopyByte
 (CopyByte.com)
  3. 3. FIELD OF SCREAMS LAWSUIT Build it and They Will Sue
  4. 4. BASICS OF COPYRIGHT Don’t Copy that Floppy…
  5. 5. “Copyright is a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of ‘original works of authorship,’ including literary, dramatic, musical, artistic, and certain other intellectual works. -U.S. Copyright Office
  6. 6. WHAT DOES COPYRIGHT PROTECT? ➤ Creative Works “Fixed” into a “Tangible Medium of Expression” ➤ Literary Works ➤ Musical Works ➤ Dramatic Works ➤ Choreography ➤ Pictorial/Graphical Works ➤ Motion Pictures ➤ Sound Recordings ➤ Architecture ➤ Federal Protection Only ➤ Transfers to Creator or Employer
  7. 7. WHAT DOES COPYRIGHT NOT PROTECT? ➤ Names (Trademarks) ➤ Ideas (Patents) ➤ Procedures and Systems (Patents) ➤ U.S. Federal Works ➤ Fashion Designs ➤ Works Without Requisite Level of Creativity (Phone Books)
  8. 8. REPRODUCE A WORK Makin’ Da Copies
  9. 9. PREPARE DERIVATIVE WORKS Shmarry Scotter and the Wizard’s Stone
  10. 10. DISTRIBUTE A WORK Passing it out…
  11. 11. PUBLIC DISPLAY OR PERFORMANCE Singing in the Shower Doesn’t Count
  12. 12. LIMITATIONS OF COPYRIGHT ➤ Fair Use ➤ The Purpose and Character of the Use ➤ The Nature of the Copyrighted Work ➤ The Amount/Substantiality of Portion Taken ➤ The Effect of the Use Upon the Potential Market ➤ Expiration ➤ Life Plus 70 Years (Individuals) ➤ 95 Years (Corporations)
  13. 13. BASICS OF TRADEMARK Putting the TM in OuTModed
  14. 14. “A trademark is any word, name, symbol or device (or any combination thereof) that identifies and distinguishes the source of the goods of one party from those of others. - International Trademark Association
  15. 15. WHAT DOES A TRADEMARK PROTECT? ➤ Trademarks vs. Service marks ➤ Letters and Words ➤ Logos ➤ Pictures ➤ Slogans ➤ Colors ➤ Product Shapes ➤ Sounds ➤ Federal & State Protection
  16. 16. TRADEMARK DISTINCTIVENESS ➤ More Distinctive Means More Protection ➤ Generic Marks (No Protection) ➤ Aspirin, Thermos ➤ Descriptive Marks ➤ Quick-Print, Computer Land ➤ Suggestive Marks ➤ Playstation, Roach Motel ➤ Arbitrary Marks ➤ Apple Computers ➤ Fanciful Marks (Max Protection) ➤ Kodak, Exxon
  17. 17. CONFUSION IN THE MARKETPLACE With Panic! at the Disco
  18. 18. EIGHT ELEMENTS OF LIKELY CONFUSION 1. Strength of the Mark 2. Proximity of Goods 3. Similarity of Marks 4. Evidence of Actual Confusion 5. Marketing Channels Used 6. Type of Goods and Degree of Care Exercised by Purchaser 7. Defendant’s Intent in Selecting the Mark 8. Likelihood of Expansion of Product Lines
  19. 19. 7 AREAS OF CONCERN FOR HAUNTERS What SHOULD Keep You Up at Night
  20. 20. 1: MOVIE CHARACTERS & SCENES Jason, Freddie and More!
  21. 21. 2: HAUNT NAME/LOGO Be an Original…
  22. 22. 3: MUSIC ASCAP, BMI and SESAC
  23. 23. 4: YOUR WEBSITE & SOCIAL MEDIA Text, Images, Audio and Video
  24. 24. 5: MERCHANDISING Spaceballs… the Flamethrower!
  25. 25. 6: MARKETING TV, Radio, Print & More
  26. 26. 7: YOUR ACTORS They Represent You Too…
  27. 27. PROTECTING YOUR WORK Keeping What You Create Safe
  28. 28. 1. REGISTER YOUR TRADEMARK And Maintain it…
  29. 29. 2. REGISTER YOUR COPYRIGHTS And Don’t Maintain It…
  30. 30. MONITOR YOUR CONTENT ➤ Set up Google Alerts
 (google.com/alerts) ➤ Haunt Name (Plus Town if Needed) ➤ Unique Phrases from Your Content ➤ Any Relevant Titles ➤ Google Image Search
 (images.google.com) ➤ Upload Any Images to Check ➤ Respond Appropriately to Infringements
  31. 31. QUESTIONS? (AND MAYBE ANSWERS)

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