University of St. Thomas: Ad Fed / PRSSA Presentation

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Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.

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  • University of St. Thomas: Ad Fed / PRSSA Presentation

    1. 1. S T T HO M A S: A D F ED / P R SSA NO VE MBE R 3, 2011© COLLE+MCVOY 2011
    2. 2. AGENDAIntroductionsColle+McVoy / Exponent OverviewModern Marketing: A PerspectiveHow To Stand OutQuestion + Answer
    3. 3. HELLO, NICE TO MEET YOU.
    4. 4. @ C R AIG P LAD S ON
    5. 5. @ A L LIS ONJA NNEY
    6. 6. AGENCY OVERVIEW + D I G I T A L L Y D R I V E N , INTEGRATED AGENCY + FOUNDED IN 1935, REINCARNATED IN 2006 + 180 PASSIONATE THINKERS + DOERS + NATIONALLY-AWARDED BEST PLACE TO WORK© COLLE+MCVOY 2011 6
    7. 7. AGENCY OVERVIEW + D I G I T A L L Y D R I V E N , INTEGRATED AGENCY + FOUNDED IN 1935, REINCARNATED IN 2006 + 180 PASSIONATE THINKERS + DOERS + NATIONALLY-AWARDED BEST PLACE TO WORK© COLLE+MCVOY 2011 6
    8. 8. STAND OUT.It’s amazing how these two simple words produce serious results for our clients.Every day we challenge ourselves as an agency, as teams, as individuals, to beenemies of the ordinary and adversaries of the usual. The outcome is a dynamicculture fueled by doing what is right rather than by doing what is easy.When you work with Colle+McVoy, you get unharnessed enthusiasm for yourbusiness, a refreshingly honest opinion and ideas that flat-out work harder.Because we’ve found that when the work stands out, the results do, too.
    9. 9. FI V E Y EAR S OF CONS EC UTIV E GROWTH $198 $175 million $165 million million $150 million $130 million 42% 40% 30% 16% 24% 2006 2007 2008 2009 2010 Capitalized Billings Interactive Work Product
    10. 10. • Primary Research (qualitative and • Customer Segmentation/ quantitative methods) Targeting STRATEGY • Secondary Research (Forrester, • Brand Simmons, PSFK, eMarketer, etc.) • Interactive/Social Media/Mobile • Consumer Insights • Marketing Innovation RT ADVE ISING • Print • Nontraditional ADVERTISING • Radio • OOH • Broadcast • Retail (POP/POS) DE • Brand Identity • Package DesignPR DESIGN • Brand Visual Design Standards • Corporate Communications SIGN • Logo Creation/Evolution • Collateral STRATEGY • Planning + strategy • Search engine optimization • User experience design • Design + copywriting INTERACTIVE • Information architecture • Front + back end development VE • Content strategy • Analytics (web, social, media) ED TI M IA R AC • Creative Tactics • Connection Planning I NTE MEDIA • Media Planning • SEM • Negotiation/Buying • Audit/Analytics • Media Relations • Influencer Strategy • Earned Media • Media Training PUBLIC RELATIONS • Blogger Outreach • Social Media • Crisis Management
    11. 11. CREATING BELIEF PRACTICES FOOD + NUTRITION WELLNESS AGRIBUSINESS BELIEF-BUILDING TOOLS MEDIA RELATIONS SOCIAL MEDIA CAUSE MARKETING CRISIS MANAGEMENT
    12. 12. MODERN MARKETING: A PERSPECTIVE
    13. 13. ad●ver●tis●ingThe activity or profession ofproducing advertisements forcommercial products or services.
    14. 14. pub●lic re●la●tionsThe professional maintenance of afavorable public image by a company orother organization or famous person.
    15. 15. in●ter●ac●tive(Of two people or things)influencing or having an effect oneach other.
    16. 16. in●ter●ac●tive(Of a computer or other electronicdevice) allowing a two-way flow ofinformation between it and a user,responding to the user’s input.
    17. 17. DIGITAL
    18. 18. DIGITAL
    19. 19. #WTF
    20. 20. #WTFIS MODERN MARKETING?
    21. 21. #FTWMODERN MARKETING
    22. 22. EARNED
    23. 23. RELATIONS
    24. 24. RELATIONS HIPS
    25. 25. CONTENT
    26. 26. EXPERIENCE
    27. 27. IDEAS THAT SPEAD WIN. ~ SETH GODIN
    28. 28. STANDING OUT
    29. 29. 5WAYS TO STAND OUT
    30. 30. 5WAYS TO STAND OUT 1 FIND YOUR PASSION
    31. 31. 5WAYS TO STAND OUT 1 FIND YOUR PASSION 2 ESTABLISH YOUR BRAND
    32. 32. 5WAYS TO STAND OUT 1 FIND YOUR PASSION 2 ESTABLISH YOUR BRAND 3 CONNECT MEANINGFULLY
    33. 33. 5WAYS TO STAND OUT 1 FIND YOUR PASSION 2 ESTABLISH YOUR BRAND 3 CONNECT MEANINGFULLY 4 MASTER THE BASICS
    34. 34. 5WAYS TO STAND OUT 1 FIND YOUR PASSION 2 ESTABLISH YOUR BRAND 3 CONNECT MEANINGFULLY 4 MASTER THE BASICS 5 TRY, AND TRY AGAIN
    35. 35. SOURCES OF INSPIRATION
    36. 36. @ C R AIG P LAD S ON
    37. 37. @ A L LIS ONJA NNEY Work Hard. Have Fun. Be Kind.
    38. 38. THANK YOU.CRAIG PLADSON ALLISON JANNEYDIRECTOR, INTERACTIVE INNOVATION PUBLIC RELATIONS ASSOCIATECOLLE+MCVOY EXPONENT PR CRAIG.PLADSON@COLLEMCVOY.COM ALLISON.JANNEY@EXPONENTPR.COM @CRAIGPLADSON @ALLISONJANNEY CRAIGPLADSON.POSTEROUS.COM

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