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International Logistics Assignment
MBA 2012-14, Symbiosis Institute of Operations Management, Nashik
Sai Prasad Rode
Jaipur Rugs Company Private Ltd.
India's largest manufacturer and exporter of hand knotted rugs, known globally as a leader in hand-woven rugs category. The artistic designs, tantalizing color combinations and the comfort feel of its products make JAIPUR's rugs the first choice around the world. Over the years, JAIPUR has continued to carry forward the rich heritage of designs into homes in more than 40 countries around the world. They produce an exclusive product range of rugs, pillows and poufs in numerous fabrics with atheist colors and sophisticated textures. With diversity in its collection and categories JAIPUR facilitates its customers with explicit selection of traditional to transitional tranquil surfaces expressed in leveled piles and flat weaves.
JAIPUR has a network of around 40,000 skilled artisans in rural India. They have linked the grassroots to the most elite and luxurious icons of the world. The business model of JAIPUR has woven happiness and smile into the life of rural artisans by providing them sustainable livelihood. With its base of operations in Jaipur city, also known as Pink City of India, the brand takes the artistic craftsmanship of hand-woven rugs to North America through its unit in Atlanta, Georgia (USA) and representatives across USA and Canada.