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SPRY is a group project I (Vimvipa Poome) worked with Yuri Ohara, Saadia Zahid and Rasha AlShihabi for International Environment for Business class.

The project applied analytical tools including STEEP and Multilevel Analysis to identify an opportunity within Rwanda in order to create a Triple Bottom Line Business Design Solution. The STEEP analysis provides insight into opportunities that tackle the coffee industry specifically within the transport of coffee cherries to Coffee Washing Stations and utilizes the development of a design to empower women within this context.

Although Rwanda is enjoying consistent economic growth, it is evident there is still room for opportunity and innovation. After identifying one opportunity to create an enabling tool for women, and designing a Triple Bottom Line business solution, it would be important to take this research and solution to the next level, for example, finding low-cost raw material suppliers preferably Rwandan as well as local manufacturers to cut down on the production cost.

Giving women in developing nations enabling tools is always a more successful venture to lift them out of poverty, as opposed to providing the tools to men. Since the opportunity is identified within women and agriculture, a solution should definitely be presented. One that starts with women, but is also utilized by farmers and men, eventually providing an option for a sector that will make use of the support.

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  1. 1. Rasha Al Shihabi, Saadia Zahid, Vimvipa Poome and Yuri Ohara
  2. 2. ContentI. IntroductionII. Strategic Intelligence BriefIII. Innovation SolutionIV. Conclusion
  3. 3. I. Introduction
  4. 4. Population (2011 est.): 10.7 millionEthnic groups: Hutu 84%, Tutsi 15% and Twa 1%.Literacy rate: 77%Climate: mild and temperate, with two rainy seasonsDriven by coffee, tea export and tourismRepublic of RwandaGeneral Fact8.2%Real GDP growth rate23rdGDP growth rate rank
  5. 5. The 1994 Rwandan genocide500,000 - 1,000,000 people20%Estimate of death toll100 daysOver the course of
  6. 6. The impact of the genocide70%widowssingle women80%Population was pitched into poverty53%female
  7. 7. Rwanda nowAfrica’s Singapore?$900Per capita income$560Rwanda 2020The fastest improving investment climate in AfricaRwanda 2012Per capita income
  8. 8. Problems/OpportunitiesCoffee36%Of total exports revenueis from coffee in 2009Of farmers are coffee grower in 200810%Of the total population are farmers90%
  9. 9. In Rwanda, coffee means
  10. 10. II. Strategic Intelligence Brief
  11. 11. STEEP framework
  12. 12. sold sold
  13. 13. ObservationWomen carry crops on foot “head loading”. Men use bicycles.
  14. 14. III. Innovation Solution
  15. 15. Solution
  16. 16. Solution
  17. 17. Solution
  18. 18. *SPRY /sprī/ (Adjective): Having great power of leaping or running; nimble; active; livelyWe Are SPRY:a TBLD company that is looking to create a Joint Venture for an excitingbusiness opportunity.
  19. 19. Economic DevelopmentSustainable PracticesUncompromising QualityCultural Unity
  20. 20. Business Model: Offering
  21. 21. Business Model: Infrastructure
  22. 22. Business Model: Finances*Note: this is a benchmark quote based on an industrial design for a cart that holds 500 - 1000 kilosOur goal is 90 kilos and cheaper metal resourcing and local labor. Which needs further research
  23. 23. IV. Conclusion
  24. 24. Q&AMurakoze(Thank you)