First visit questions

SRISHTI LABS MOBILE STUDY – RECRUITMENT CRITERIA
Recruitment
Total No of participants to be recruited – 10
Bangalore Rural - 5
Bangalore Urban – 5
Equal balance of male and female participants

Profile – Typology
Profile 1 30 – 40 years old
Home maker
Profile 2 20 – 22 Years Old
Recent Graduate
Profile 3 25-30 Years old
working, 2 years of experience;
Any field of work/business, could be an employee or have a small
business
Profile 4 35 - 40 Years old
5- 10 years of work experience;
business
Profile 5 Above 45 Years old
10-15 years of work experience;
business

RECRUIT 5 Participants who fit the above profile each for Rural and Urban;

The next question will be used to establish articulateness. If respondent seems inarticulate, or unable to
speak clearly and form complete thoughts, thank and end the call. If talkative & articulate - continue.
1. What is the favorite piece of technology in your life right now? Why? How does it help you or make
your life easier?

Srishti Labs-Mobile study 1 7/29/2010

Determine - Typology

I am a simple person with basic needs YES/NO Yes - Continue

I love to share my views/hobbies/ and/or personal YES/NO Yes - Continue
experiences with others
For me, success is being able to pay the bills every YES/NO Yes - Continue
month
Home Purchase process:
1) I am the primary decision maker 1 & 2 – YES – Continue
2) I influence and give my opinion in the purchase YES/NO 3 – Yes - Terminate
process
3) I do not involve in the purchase process

I always buy top of the line products YES/NO YES - Terminate

I don't know a lot about technology YES/NO YES - Continue

What Equipments do you own? YES/NO 1 - 4 – YES – Continue
1) Mobile Phone 5 – Yes - Terminate
2) TV, Music System, CD/DVD player, MP3 player
3) Digital camera, PC
4) Washing Machine
5) Black berry, iPod, Laptop

Daily Commuting? Yes/No 1 & 2 – YES – Continue
1) I use Public Transport for my Daily commuting (Bus, 3 – Yes - Terminate
Auto etc.,)
2) I use a Two wheeler for my Daily commuting
3) I use a CAR for my Daily Commuting


Demographics
1. Do you or does any member of your family or close friends work in any of the
Following industries?
Any manufacturer / distributor / retailer of TERMINATE
computers / new technologies
Any manufacturer / distributor / retailer of TERMINATE
telecoms products
Mobile Phone provider TERMINATE
None of these CONTINUE

Note: no family members or close friends to work in these industries.

2. Have you attended a market research discussion in the technology field in the last 6
months?
Yes TERMINATE
No CONTINUE

Note: None to have attended a market research discussion during past 6 months.

3. What is your gender?
Male SEE BELOW
Female SEE BELOW

Note: RECRUIT about 50% males and 50% females.

4. How old are you?
Record Age and map to the above listed Continue
profiling

5. What is your native language?

Note: Any Indian Language is ok - continue

6.Which of these income categories includes your monthly ?
INR 15000 Continue
INR 20000 Continue
INR 30000 DECLINE
Above INR 40000 DECLINE
Note: Income levels of Student can be mapped to parents income level

Mobile phone usage


7. Do you own mobile telephone?
Yes CONTINUE
No TERMINATE

Note: Participants should own a mobile telephone

8. What did you pay for your mobile telephone?
Rs.3000 – Rs.5000 CONTINUE
Rs.5000-Rs.10000 CONTINUE
Rs.10000 – Rs.15000 TERMINATE
> 15000 TERMINATE

9. What brand is your mobile phone?
Note: Make a note of the brand, Recruit good mix of participants with different brands of
phone

10. How often do you change your Mobile phone?
Never, this is the first one and I am using it TERMINATE
since
Once in Two Years Continue
Not until I have a problem with my phone Continue

11. How much time do you spend daily on your Mobile phone?
< 1 hour TERMINATE
2-3 hours Continue
> 4 hours Continue

12. What functions and features do you use mainly in your Mobile phone?
Only voice calls, no text messages, TERMINATE
Calls and text messages Continue
Calls, messages, Music, photos Continue

Note: Participants should use their mobile phone for more activities than just making calls.


13. Can you divide work and personal use on your cell phone?

Yes/No
How? Mention Features/Method.

14. How would you like to manage your contact information?

Groups
No Groups
Different Ringtones
Pictures
Stars/Highlights - Showing importance
Save accordingly to sim/phone
Other

15. Do you have a password for your phone? Is security of information on your phone
important? How do ensure this?

Yes/No
Explain:

16. Are you able to save large files on your phone memory card?

Yes/No
What kind of files do you save?

17. Does your phone sync easily with your email?
Yes/No

18. Does your phone sync easily with your laptop/desktop?
Yes/No

19. Do you miss any work related features/ applications that would be useful?
Yes/No

Describe:

20. Do you find your phone convenient for taking notes, saving and transferring data?
Yes/No If No – Then what can help to improve this?

21. Do you wish there was any service that could help you get work done easier/faster?
Describe Service

22. Do you use your mobile phone for mobile banking?
Yes/No

23. Do you find financial transactions via cell phones safe?
Yes/No If No – Why not?

24. Do you use your phone to plan out your day/shopping list/schedules?
Yes/No
Which feature do you use?

25. Do you use your phone for references frequently? (ex: calculators/maps/spellings)
Yes/No
Which feature do you find unsatisfactory in these terms? Why?

26. Thinking about new technologies such as mobile phones, computers, or mp3
players, which of the following statements best applies to you?
I am interested in new technologies and CONTINUE
follow the digital trends.

I am somewhat interested CONTINUE
I am not interested in new technologies at TERMINATE
all and do not buy the technology
products

27. What attracts you in a phone? Is Brand important to you?
Yes/No
Describe:

28. Do you like phones with multitasking abilities?
Yes/No

29. Does everyone in your family have a cell phone?
Yes/No

30. When do you think the cell phone is incapable of doing something and wish it
could?

Note: Each of the statements should be chosen for each of the profile we are recruiting

Important – please read to all respondents
Here is some background information about the research session. This is an in-home research session and 2
– 3 researchers /interpreter will be coming to visit you at your home. The researchers will be asking you a
wide variety of questions about your lifestyle and technology such as how you incorporate technology into
your life (e.g., cell phone, home technology products.) and where and how you use technology inside and
outside your home. They will also be asking questions about your daily and weekly schedule and routines.
They will be audio taping the session and this audio and photographs will be used for the sole purpose of
reviewing and evaluating the research sessions afterwards. The audio files/photos will not be shared with
third parties or made public in any way. Also, the researchers will be taking photographs of different areas
of your home to document your home environment.
Are you still interested in participating in this research?
( ) Yes
( ) No


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