Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Website 2.0 Pat Kitano MediaTransparent .com TransparentRealEstate .com Making Websites Conversational
Upgrade your 1.0 Website! We’ll explain how Social Media Systems are Powering a New Paradigm of Viral Marketing
Corporate Websites haven’t Changed 1999 $1,399 for a Desktop?!
They are Functional Search
They are Entertaining Listen!
They Facilitate Sales Buy!
But Most are Online Brochures Marketing
Brochureware is a Commercial “ One-way media” essentially
Consumers are Rethinking Advertising “ What worked in 1958” “ May be considered crass in 2008”
The Internet is Two-Way Media “ I like Elton John” “ How does a company make great pianos and motorcycles?” “ Yamaha makes...
Consumers Want Affirmation “ I still like Elton John” “ Am I going to buy ProActive skin care products because Jessica Sim...
They Want to Know What Others Think “ It’s called ‘Wisdom of Crowds’ Intelligence”
They Want to Converse with You “ An interactive website is like a 24-hour press conference”
Now, about your Corporate Website… “ Make it more credible with your readers”
Make it a Two-Way Medium Take a page out of USA Today’s book. Engage your readers.
Involve your Employees
They Don’t Need to Blog Very few people can consistently maintain a well written blog unless they want to
They Survey for Relevant News
They Broadcast their News to their Clients and Colleagues
They Create Conversations
Examples of Website Socialization Facebook pioneered the “News Feed” in Social Networks
News Sites are Building Communities
Many have Free Blogging Platforms
Real Time Market Feeds Real estate sites offer real time market information via Broker Twitters and bookmarking tools like...
The New Yahoo! will be Widgetized Will be adding communities from “rival” services Books Movies Music Welcome Googlers
Instant Community Anywhere Widgetized Communities embeddable on any Website
Ready to turn your Website into a Social Media System? “ It’s not hard to do…”
Domus Media Builds Social Media Systems Pat Kitano, Domus Media pkitano (at) gmail.com, (415) 320-2844 We’ll explain how
Upcoming SlideShare
Loading in …5
×

Website 2.0 - Creating a Conversational Web

5,391 views

Published on

Websites as brochureware aren't credible as society embraces social media to validate brands, products and services. Companies must incorporate social media systems into their online strategies in order to market effectively.

Published in: Technology, Business
License: CC Attribution-ShareAlike License
no profile picture user
Show More

Website 2.0 - Creating a Conversational Web

  1. Website 2.0 Pat Kitano MediaTransparent .com TransparentRealEstate .com Making Websites Conversational
  2. Upgrade your 1.0 Website! We’ll explain how Social Media Systems are Powering a New Paradigm of Viral Marketing
  3. Corporate Websites haven’t Changed 1999 $1,399 for a Desktop?!
  4. They are Functional Search
  5. They are Entertaining Listen!
  6. They Facilitate Sales Buy!
  7. But Most are Online Brochures Marketing
  8. Brochureware is a Commercial “ One-way media” essentially
  9. Consumers are Rethinking Advertising “ What worked in 1958” “ May be considered crass in 2008”
  10. The Internet is Two-Way Media “ I like Elton John” “ How does a company make great pianos and motorcycles?” “ Yamaha makes excellent pianos”
  11. Consumers Want Affirmation “ I still like Elton John” “ Am I going to buy ProActive skin care products because Jessica Simpson endorses them?” “ She’s pretty!”
  12. They Want to Know What Others Think “ It’s called ‘Wisdom of Crowds’ Intelligence”
  13. They Want to Converse with You “ An interactive website is like a 24-hour press conference”
  14. Now, about your Corporate Website… “ Make it more credible with your readers”
  15. Make it a Two-Way Medium Take a page out of USA Today’s book. Engage your readers.
  16. Involve your Employees
  17. They Don’t Need to Blog Very few people can consistently maintain a well written blog unless they want to
  18. They Survey for Relevant News
  19. They Broadcast their News to their Clients and Colleagues
  20. They Create Conversations
  21. Examples of Website Socialization Facebook pioneered the “News Feed” in Social Networks
  22. News Sites are Building Communities
  23. Many have Free Blogging Platforms
  24. Real Time Market Feeds Real estate sites offer real time market information via Broker Twitters and bookmarking tools like Del.icio.us
  25. The New Yahoo! will be Widgetized Will be adding communities from “rival” services Books Movies Music Welcome Googlers
  26. Instant Community Anywhere Widgetized Communities embeddable on any Website
  27. Ready to turn your Website into a Social Media System? “ It’s not hard to do…”
  28. Domus Media Builds Social Media Systems Pat Kitano, Domus Media pkitano (at) gmail.com, (415) 320-2844 We’ll explain how

×