Real Estate as Lab for Social Media Why the Real Estate Industry is Ideal for Testing Social Media Strategies
Real Estate & Social Media Go Together Definition: the Social Media include all Online Applications that Promote Communica...
Why Social Media Works in Real Estate Thousands of Prospects Live in One Neighborhood Agents Require Massive Localized Mar...
Mission: Own Your Neighborhood Larger Social Networks Generate More Leads
Social Networks are Moving Online Blog
Most Social Networks are Local Social networks are growing, and tailored to local outreach
Social Media Pushes Traffic to Blogs
Providing Online Marketing Presence Even without a Blog
The Online Gold Rush Real Estate Agents Must Claim their Online Marketing Stake
Location, Location, Location Real Estate is Based on the “Scarcity” Paradigm Possession is 9/10 of the Law
Top Producers “Own” their Market And it’s Hard to Break into their Domain
Mission: Own the Local Market Online “ We’re looking for a home and we see your advice all over the Internet. Thank you fo...
How? There’s a Land Grab Going On Search Engines Trulia Voices Localism Twitter
The Search Engine Land Grab Only  Ten Spots * are Open on Google’s First Page for every City/Neighborhood Today : Google’s...
Blogs Attract Search Engine Traffic Mission: Get on the Top Page of Google for Target Areas like San Ramon Blog Like a Top...
Other “Land Grab” Based Services Trulia Voices  Connects Agents with Consumers via Q&A Develop Local Credibility by Demons...
Land Grab by Neighborhood Work with Fortune 500 Clients
Land Grab by Neighborhood Buy the Rights to “Own” Your City in Localism for $15/month (or less, in bulk rates)
The Twitter Land Grab Place Names (and Variations) are Grabbed on Popular Applications like  Twitter Just like Domain Names
I Sense Exhaustion How Can I Keep Up?
Welcome to a Web 2.0 World But You’ve Done This Before
Online Marketing Evolves 1995: Learn Email 1998: Learn CRM 2001: Get a Website 2003: E-mail Marketing 2005: Buy Online Lea...
Social Media is Simply Inevitable "I hate television. I hate it as much as peanuts. But I can't stop eating peanuts.&...
And Real Estate will be One of Social Media’s Biggest Beneficiaries Without paying a lead generation company By Connecting...
Contact
Just Kidding Pat Kitano Domus Consulting Group pkitano   at gmail Transparent Real Estate Thanks for Reading!
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Real Estate as Lab for Social Media

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Real estate is an ideal vertical for applying social media strategies for business development.

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Real Estate as Lab for Social Media

  1. 1. Real Estate as Lab for Social Media Why the Real Estate Industry is Ideal for Testing Social Media Strategies
  2. 2. Real Estate & Social Media Go Together Definition: the Social Media include all Online Applications that Promote Communication and Self Expression
  3. 3. Why Social Media Works in Real Estate Thousands of Prospects Live in One Neighborhood Agents Require Massive Localized Marketing Effort!
  4. 4. Mission: Own Your Neighborhood Larger Social Networks Generate More Leads
  5. 5. Social Networks are Moving Online Blog
  6. 6. Most Social Networks are Local Social networks are growing, and tailored to local outreach
  7. 7. Social Media Pushes Traffic to Blogs
  8. 8. Providing Online Marketing Presence Even without a Blog
  9. 9. The Online Gold Rush Real Estate Agents Must Claim their Online Marketing Stake
  10. 10. Location, Location, Location Real Estate is Based on the “Scarcity” Paradigm Possession is 9/10 of the Law
  11. 11. Top Producers “Own” their Market And it’s Hard to Break into their Domain
  12. 12. Mission: Own the Local Market Online “ We’re looking for a home and we see your advice all over the Internet. Thank you for sharing…” “ Thanks for calling…”
  13. 13. How? There’s a Land Grab Going On Search Engines Trulia Voices Localism Twitter
  14. 14. The Search Engine Land Grab Only Ten Spots * are Open on Google’s First Page for every City/Neighborhood Today : Google’s Top Page* Yesterday : Yellow Pages *Organic Results are Free
  15. 15. Blogs Attract Search Engine Traffic Mission: Get on the Top Page of Google for Target Areas like San Ramon Blog Like a Top Producer, it’s Harder to Get Bumped Off Google’s Top Page Once You’ve Arrived
  16. 16. Other “Land Grab” Based Services Trulia Voices Connects Agents with Consumers via Q&A Develop Local Credibility by Demonstrating Expertise as a “Top Voice”
  17. 17. Land Grab by Neighborhood Work with Fortune 500 Clients
  18. 18. Land Grab by Neighborhood Buy the Rights to “Own” Your City in Localism for $15/month (or less, in bulk rates)
  19. 19. The Twitter Land Grab Place Names (and Variations) are Grabbed on Popular Applications like Twitter Just like Domain Names
  20. 20. I Sense Exhaustion How Can I Keep Up?
  21. 21. Welcome to a Web 2.0 World But You’ve Done This Before
  22. 22. Online Marketing Evolves 1995: Learn Email 1998: Learn CRM 2001: Get a Website 2003: E-mail Marketing 2005: Buy Online Leads 2008: Participate in the Social Media
  23. 23. Social Media is Simply Inevitable "I hate television. I hate it as much as peanuts. But I can't stop eating peanuts." - Orson Welles, famous film director "There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of DEC This quote is his legacy
  24. 24. And Real Estate will be One of Social Media’s Biggest Beneficiaries Without paying a lead generation company By Connecting the Consumer Masses Directly with the Real Estate Community
  25. 25. Contact
  26. 26. Just Kidding Pat Kitano Domus Consulting Group pkitano at gmail Transparent Real Estate Thanks for Reading!

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