page  Media is the New Marketing Pat Kitano & Kevin Boer Domus Consulting Group Photo credit: http://bit.ly/2TKAPS
page  We’ve been conditioned to think of media like this:
page  We’ve been conditioned to look up to the media
page  Because the media are considered experts
page  But media channels are being redefined TV was the dominant media of the last  60 years … this is changing
page  Media consumption is all converging online
page  People with expertise can share with the world online… and have conversations with others who benefit from that expe...
page  You need to change your perception of your role as a real estate professional Photo credit: http://bit.ly/2R9YWa
page  You used to think you needed to  hard sell
page  You were always trying to  engage  your community
page  Think of yourself as the media! Ilyce Glink
page  Your local expertise is more powerful than any journalist writing about (but not practicing) real estate
page  As the media, your community will want to engage with you…
page  So… How do I become the real estate media source?
page  Blogging works Your “Website”
page  Blogging works… but more important is a complete online presence Your Resume Your Society Your Broadcast Media Your ...
page  Because this is your “brand”, your  Media Presence
page  Media Tip #1 If you like blogging, join Examiner.com and become their local real estate writer
page  Media Tip #1 a If you don’t have a blog, build an instant one with Posterous.com (it will grow like Twitter)
page  Our next bold statement:
page  Our next bold statement: Twitter is the “fourth media”
page  On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams
page  And Twitter suddenly went mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of th...
page  Twitter broadcasts real time information more quickly than any media
page  And as any real estate professional knows, providing breaking news updates on the market is critical to your brand
page  Twitter is hyperlocal… think of it as a community broadcast network
page  How do you leverage Twitter’s remarkable capacity to bring together a local community?
page  Media Tip #2 Build a Breaking News application for your city
page  Breaking News sites aggregate the best Twitter feeds in a city… And connect you directly with your community
page  Media Tip #3 Teach your community how to use social media and Twitter for business
page  Media Tip #3 Teach your community how to use social media and Twitter for business
page  Give back to your community
page  Media Tip #4 Go the final step… give away your knowledge FREE
page  Becoming the media harnesses the law of attraction… Attract your community
page  Want to learn more about  “Media is the new Marketing”? Pat Kitano  pat@domusconsultinggroup.com  |  @pkitano Kevin ...
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Be the Media!

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This slideshow will be presented at California Association of Realtors conference in October 2009. It proposes a mind shift... it's much easier to attract business as a media hub of your community than as a real estate agent hunting for leads.

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  • To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.
  • To understand why social media, and Twitter in particular, will be the engine for local marketing and advertising, we’ll explain the power of Twitter in the local community.
  • Be the Media!

    1. 1. page Media is the New Marketing Pat Kitano & Kevin Boer Domus Consulting Group Photo credit: http://bit.ly/2TKAPS
    2. 2. page We’ve been conditioned to think of media like this:
    3. 3. page We’ve been conditioned to look up to the media
    4. 4. page Because the media are considered experts
    5. 5. page But media channels are being redefined TV was the dominant media of the last 60 years … this is changing
    6. 6. page Media consumption is all converging online
    7. 7. page People with expertise can share with the world online… and have conversations with others who benefit from that expertise
    8. 8. page You need to change your perception of your role as a real estate professional Photo credit: http://bit.ly/2R9YWa
    9. 9. page You used to think you needed to hard sell
    10. 10. page You were always trying to engage your community
    11. 11. page Think of yourself as the media! Ilyce Glink
    12. 12. page Your local expertise is more powerful than any journalist writing about (but not practicing) real estate
    13. 13. page As the media, your community will want to engage with you…
    14. 14. page So… How do I become the real estate media source?
    15. 15. page Blogging works Your “Website”
    16. 16. page Blogging works… but more important is a complete online presence Your Resume Your Society Your Broadcast Media Your “Website”
    17. 17. page Because this is your “brand”, your Media Presence
    18. 18. page Media Tip #1 If you like blogging, join Examiner.com and become their local real estate writer
    19. 19. page Media Tip #1 a If you don’t have a blog, build an instant one with Posterous.com (it will grow like Twitter)
    20. 20. page Our next bold statement:
    21. 21. page Our next bold statement: Twitter is the “fourth media”
    22. 22. page On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams
    23. 23. page And Twitter suddenly went mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore
    24. 24. page Twitter broadcasts real time information more quickly than any media
    25. 25. page And as any real estate professional knows, providing breaking news updates on the market is critical to your brand
    26. 26. page Twitter is hyperlocal… think of it as a community broadcast network
    27. 27. page How do you leverage Twitter’s remarkable capacity to bring together a local community?
    28. 28. page Media Tip #2 Build a Breaking News application for your city
    29. 29. page Breaking News sites aggregate the best Twitter feeds in a city… And connect you directly with your community
    30. 30. page Media Tip #3 Teach your community how to use social media and Twitter for business
    31. 31. page Media Tip #3 Teach your community how to use social media and Twitter for business
    32. 32. page Give back to your community
    33. 33. page Media Tip #4 Go the final step… give away your knowledge FREE
    34. 34. page Becoming the media harnesses the law of attraction… Attract your community
    35. 35. page Want to learn more about “Media is the new Marketing”? Pat Kitano pat@domusconsultinggroup.com | @pkitano Kevin Boer kevin@domusconsultinggroup.com | @kevinboer Read www.MediaTransparent.com

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