How to Become an Online Authority

7,739 views

Published on

In this slide show, I review how consumers find and consumer online information and posit that the best way to establish online authority is simply by advancing knowledge through the social media

Published in: Real Estate, Technology
5 Comments
19 Likes
Statistics
Notes
No Downloads
Views
Total views
7,739
On SlideShare
0
From Embeds
0
Number of Embeds
1,603
Actions
Shares
0
Downloads
135
Comments
5
Likes
19
Embeds 0
No embeds

No notes for slide

How to Become an Online Authority

  1. How to Become an Online Authority Social Media is Sharing Knowledge Arianna Huffington Jason Calacanis Robert Scoble Transparent Real Estate : How to Become an Online Authority
  2. First, How Do People Find Information? Before the Internet Transparent Real Estate : How to Become an Online Authority Newspapers Trades
  3. Subscriptions Got You Content You Wanted Before the Internet Transparent Real Estate : How to Become an Online Authority Newspapers Cable TV Proprietary Services Note: You Paid for Subscriptions Trades
  4. The Internet First Replicated Old Media Models Search Found the Content “ Portals” were the Paradigm Remember AOL /Time Warner? Transparent Real Estate : How to Become an Online Authority
  5. People Bookmarked their Favorites In 1996, Users Visited their Favorite Sites Tediously…One at a Time Transparent Real Estate : How to Become an Online Authority
  6. In 1999, RSS Appeared “ Really Simple Syndication ” Enabling Subscription to Online Content Transparent Real Estate : How to Become an Online Authority
  7. Users Subscribe to Favorite Sites using RSS And Read New Articles on a “Feed Reader” Google Reader Transparent Real Estate : How to Become an Online Authority
  8. Feed Readers Fetch Online News You Want (Now, there are too many Feed Readers) We Recommend Google Reader Transparent Real Estate : How to Become an Online Authority
  9. How Do You Find the News You Want? By Search Social Bookmarking Sites Recommendations from your Trusted Network Less Data Credibility & Relevancy More Transparent Real Estate : How to Become an Online Authority Mass Media / Portals Feed Readers
  10. Social Bookmarking Sites “Share” Knowledge Lets Users Decide and Share their Favorite Links Users “vote up” favorites Users bookmark favorites and share them Transparent Real Estate : How to Become an Online Authority
  11. News Shared  Knowledge Consumed Social Bookmarking Shares News Users Follow Favorites Transparent Real Estate : How to Become an Online Authority
  12. News Sharing + Networks = Social Media Users Want to Share News with their Network All Social Bookmarking Sites allow Users to Build Networks Social Networks are Enabling Members to Share News Transparent Real Estate : How to Become an Online Authority Convergence!
  13. In sum, Chronology of Social Bookmarking Transparent Real Estate : How to Become an Online Authority Shared links may be irrelevant due to different interests Save links online and share with others Social Bookmarking (i.e. del.icio.us) 2005 TBD Share links online with others within affinity groups Social media (i.e. Friendfeed, Facebook) 2008 Must still sift through articles. Not share-able Aggregate favorite sites’ content Feed Readers (i.e. Bloglines) 2002 Still visiting one site at a time Save favorite sites for future viewing Browser bookmarks (i.e. Netscape) 1996 Problem Purpose Paradigm Year
  14. How to Become an Online Authority Position Yourself to Share News to your Network Your Network Follows your Bookmarks Your Network Follows your Social Media Conversations Your Network Follows your Blog Transparent Real Estate : How to Become an Online Authority
  15. Social Media Will Change Search Search is Inherently Flawed Sponsored links  /  “ Are these sites credible?” “Do I have to sift through pages to find what I want?” Transparent Real Estate : How to Become an Online Authority
  16. Trend: Search through Network for Answers Information is more Relevant via a Trusted Network Facebook search expands… will it take on Google? November 11, 2007 Lynne has more credibility discussing Los Angeles real estate than Realtor.com And she may refer others from her network for more insight Transparent Real Estate : How to Become an Online Authority
  17. Be an Online Authority within your Network Your Clients Would Rather Ask You than Google This profound idea drives the utility of social media Transparent Real Estate : How to Become an Online Authority And makes Google nervous
  18. Be an Online Authority within your Network Your Authority is Directly Related to your Presence Your Resume Your Society Your Broadcasts to your Network Your Shared Knowledge Social Media Describes Who You Are * * * Reference: Explaining Twitter and Friendfeed
  19. Once You Have Online Authority Your Network Grows Virally Transparent Real Estate : How to Become an Online Authority
  20. Once You Have Online Authority Your Network Grows Virally Google Searches Point to You Transparent Real Estate : How to Become an Online Authority
  21. Once You Have Online Authority Your Network Grows Virally Google Searches Point to You You Gain Credibility Mainstream Media Finds You You Develop a Following * Reference: Mass Media Embracing Social Media *
  22. Once You Have Online Authority Your Network Grows Virally Google Searches Point to You You Gain Credibility Opportunities Come to You Transparent Real Estate : How to Become an Online Authority
  23. Conclusion The Social Media is inherently karmic, why shouldn’t it work any other way? Share your knowledge Transparent Real Estate : How to Become an Online Authority The love you make is equal to the love you take
  24. My Social Media I invite you to join me Thank you! --Pat Kitano Click on the icon Transparent Real Estate : How to Become an Online Authority See my other slide shows here

×