Build a dynamic local community news resource on Twitter in one hour

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This slideshow explains how easy it is for local business people to provide a local breaking news resource for their community.

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  • Build a dynamic local community news resource on Twitter in one hour

    1. 1. page Build a dynamic local community news resource on Twitter in one hour Patrick Kitano Managing Principal Domus Consulting Group
    2. 2. page Opportunity: Your community wants local breaking news Gone!
    3. 3. page Mission: Provide your community with this news and spend less than 10 minutes per week maintaining it!
    4. 4. page First, create a Twitter feed based on your city or community name Twitter.com/BreakingSFNews
    5. 5. page Next, automate your Twitter feed to broadcast local breaking news using local RSS news and blog feeds Sports News Events Arts
    6. 6. page So, let’s find the best RSS feeds in, say, Los Angeles. Three sources of local news feeds are: <ul><li>Mass media </li></ul><ul><li>Local blog sources </li></ul><ul><li>Search of local Los Angeles news sources </li></ul>
    7. 7. page Mass media All online media sources have a page of RSS feeds - find it
    8. 8. page Mass media Find local interest feeds. Don’t use feeds that update continuously by the minute Too prolific! Will drive your readers crazy… Everybody likes restaurant reviews
    9. 9. page Local blog sources Examiner.com and many local newspapers carry local blogs. They all have RSS feeds
    10. 10. page Google There are a lot of independent local blogs - find them using search engines Use Google Blogsearch to find blogs
    11. 11. page Here’s a good LA Restaurant blogger we’ll use as the example for adding local Twitter feeds Copy the RSS link
    12. 12. page Use Twitterfeed.com to aggregate RSS feeds for broadcast through your Twitter account Sports columnist Politics Local news
    13. 13. page After logging into Twitterfeed.com, click “Create New Feed” button
    14. 14. page After authenticating your Twitter account in Step 1, input the target feed in Step 2 Paste link you copied and click “Create Feed”
    15. 15. page Add as many good local RSS feeds as you want
    16. 16. page After adding the RSS feeds, check your new Twitter account to confirm it’s averaging about 8-15 high quality tweets per day Does the content have a personal, not a “robotic” feel?
    17. 17. page Next, make your new Twitter account a compelling reference resource with local Twitter Lists This is what your community wants!
    18. 18. page Your Twitter Lists aggregate the best Twitter feeds for events, sports and food, etc. in the city
    19. 19. page How do you find good Twitter feeds for your Lists? Click “Find People”
    20. 20. page Search for your city, and find local Twitterers
    21. 21. page Add good Twitter feeds to the appropriate List
    22. 22. page Tip: Find a good local Twitter List and add those Tweets to your Lists
    23. 23. page Within an hour, you should have developed a local Twitter resource that your community will follow
    24. 24. page Benefits: Engaging your community builds your online presence in the community Adding Twitterers to your Lists evokes good will and recognition.
    25. 25. page Benefits: Your community Twitter feed is automated and low maintenance! Be sure to occasionally add your own local Tweets and add more Twitterers to your LIsts
    26. 26. page Tip: Develop a Breaking News site* for your city to link to your local Twitter feed http://BreakingSFNews.com http://twitter.com/BreakingSFNews * Contact us for details
    27. 27. page Benefits: Your community will thank you for spending one hour to develop this resource
    28. 28. page Resources: Links to slideshows of other automated Community Engagement systems: Posterous is the new blog Breaking News Network If you build a local breaking news Twitter site with this tutorial, let us know @pkitano and we’ll LIST it!
    29. 29. page Domus Consulting Group develops automated award winning social media systems that work Domus Consulting Group Patrick Kitano Managing Principal [email_address] (415) 573-2481

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