SOCIAL MEDIA IR ATDEUTSCHE EUROSHOPNovember 2012                11.2012
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SOCIAL MEDIA CHANNELS FOR IR  Wide Choice   Concentration on a few chan...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  TWITTER                                                   twitter.com/DE...
11.2012   SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SLIDESHARE                                                 slideshare.net/...
11.2012    SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  FLICKR                                                  flickr.com/desag ...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  YOUTUBE                                                   youtube.com/De...
11.2012    SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  IR-MALL.COM  Own IR blog    very positive feedback    BUT: many investm...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  LINKEDIN & XING                                                   xing.c...
11.2012      SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  FACEBOOK                                                               ...
11.2012   SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  GET CONNECTED!                                                  IR is net...
11.2012      SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SOCIAL MEDIA IR IN PRACTICE  Timing    1.    Ad-hoc/Corporate news     ...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SOCIAL MEDIA IR IN PRACTICE  Monitoring                                 ...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SOCIAL MEDIA IR IN PRACTICE  13 Nov. 2012: Acquisition of a shopping cen...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SOCIAL MEDIA IR IN PRACTICE  13 Nov. 2012: Acquisition of a shopping cen...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SOCIAL MEDIA IR IN PRACTICE  13 Nov. 2012: Acquisition of a shopping cen...
11.2012    SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  EDELMAN TRUST BAROMETER 2012  Trust in information sources               ...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  ANLEGERSTUDIE.COM 2012  Preferred information sources of private investo...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  SOCIAL MEDIA SURVEY 2011  Professionals:  Importance of information post...
11.2012   SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  HYPE CYCLE                                                 The term “hype ...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  IR CLUB  The Investor Relations Community                               ...
11.2012     SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP  CONTACT  Thank you for your attention.                                  ...
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Social Media IR at Deutsche EuroShop

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Presentation held for the Finnish Investor Relations Society (FIRS) and Investis in Espoo/Finland on 21 November 2012

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Social Media IR at Deutsche EuroShop

  1. 1. SOCIAL MEDIA IR ATDEUTSCHE EUROSHOPNovember 2012 11.2012
  2. 2. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SOCIAL MEDIA CHANNELS FOR IR Wide Choice  Concentration on a few channels only: – Twitter (news & links) – SlideShare (presentations) – Flickr (photos) – Youtube (videos) – ir-mall.com (blog)  Minor focus on: – Xing, LinkedIn (pro networks) – Facebook, Google+ (networks) social-media-prisma.ethority.de – Skype (instant messaging) 2
  3. 3. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP TWITTER twitter.com/DES_AG 3
  4. 4. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SLIDESHARE slideshare.net/DESAG 4
  5. 5. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP FLICKR flickr.com/desag 5
  6. 6. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP YOUTUBE youtube.com/DeutscheEuroShop 6
  7. 7. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP IR-MALL.COM Own IR blog  very positive feedback  BUT: many investment professionals are not allowed to participate (internal restrictions) >>> passive reading only  news, impressions, interviews and facts from and about our company and shopping center portfolio  we never expected many comments  blog should be established as first place to search for additional/background information ir-mall.com  goal: current FAQs to limit repeating phone calls and e-mails 7
  8. 8. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP LINKEDIN & XING xing.com/companies/deutscheeuroshopag linkedin.com/company/deutsche-euroshop-ag 8
  9. 9. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP FACEBOOK facebook.com/euroshop DES’ Facebook “fans”: 10% are professional analysts or investors 9
  10. 10. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP GET CONNECTED!  IR is networking (relations)  Therefore we provide many channels to get in contact  It seems as if it is easier for investment professionals to get in contact via semiprofessional/ deutsche-euroshop.de/des/pages/index/p/68 private accounts  Attention! In depth conversations only via logged channels  Mix of professional and private life good to establish personal relationships, but definitely not preferred by everyone 10
  11. 11. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SOCIAL MEDIA IR IN PRACTICE Timing 1. Ad-hoc/Corporate news parallel: website parallel: e-mail-newsletter 2. Prompt (i.e. within 3 minutes): Twitter 3. subsequent: SlideShare and FlickR sporadic updates: IR-Blog (“IR Mall”) YouTube Facebook and Google+ 11
  12. 12. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SOCIAL MEDIA IR IN PRACTICE Monitoring tweetdeck.com 12
  13. 13. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SOCIAL MEDIA IR IN PRACTICE 13 Nov. 2012: Acquisition of a shopping center bit.ly/Q61F48 13
  14. 14. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SOCIAL MEDIA IR IN PRACTICE 13 Nov. 2012: Acquisition of a shopping center bit.ly/Uatas5 bit.ly/Uat5Vo 14
  15. 15. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SOCIAL MEDIA IR IN PRACTICE 13 Nov. 2012: Acquisition of a shopping center bit.ly/UatSpe 15
  16. 16. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP EDELMAN TRUST BAROMETER 2012 Trust in information sources Q149-160. [TRACKING] Below is a list of places where you might get information about a company. For each, please indicate if you trust it a great deal, somewhat, not too much, or not at all as a source of information about a company. (Top Box - % Trust A Great Deal) Informed Publics ages 25-64 in Germany 16
  17. 17. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP ANLEGERSTUDIE.COM 2012 Preferred information sources of private investors Sender: Company Sender: 3rd Party Type of source: Online IR section on corporate Free online information website (56.9%) portals (68.3%) Type of source: Offline Annual report/interim report Newspapers/magazines (58.6%) (88.8%)  all kinds of social media channels: <10%  „most“ relevant: SlideShare, Youtube and IR blog anlegerstudie.com 17
  18. 18. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP SOCIAL MEDIA SURVEY 2011 Professionals: Importance of information posted on social media in relation to other information sources (e.g. press releases, presentations etc.) slideshare.net/pkiss/dvfa-des- socialmediasurvey2011  The majority of the respondents is sceptical about the importance and reliability of the information on social media platforms  Xing and LinkedIn are the favoured social networking sites, especially for the maintenance of contacts.  Only a slim majority (51%) would follow if companies start to use social media to engage with the investment community, even if 62% don’t expect companies to do so.  If the respondents don‘t meet in person, they prefer the dialogue via email 18
  19. 19. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP HYPE CYCLE The term “hype cycle” was coined by Gartner, Inc. 19
  20. 20. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP IR CLUB The Investor Relations Community irclub.de 20
  21. 21. 11.2012 SOCIAL MEDIA IR AT DEUTSCHE EUROSHOP CONTACT Thank you for your attention. Patrick Kiss Tel: +49 (0) 40-41 35 79 20 E-Mail: kiss@deutsche-euroshop.de Social Media: twitter.com/pkiss flickr.com/patkiss foursquare.com/pkiss linkedin.com/in/patrickkiss pkiss.posterous.com slideshare.net/pkiss Skype: pat.kiss xing.com/profile/Patrick_Kiss 21

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