SlideShare a Scribd company logo
Sheer Hype  by  Desperate Men Paul Kedrosky Vancouver Enterprise Forum October 24, 2006
 
 
 
 
$1,650,000,000
Courtesy Ray Lane, KPCB
 
Jedi mind trick
Security 2.0  Office 2.0 Where 2.0  Telephony 2.0  Web 3.0 Content 2.0  Voice 2.0  Identity 2.0
 
 
Security 2.0  Office 2.0 Where 2.0  Telephony 2.0  Web 3.0 Content 2.0  Voice 2.0  Enterprise 2.0 Identity 2.0
What a load of   rubbish  -  it doesn't mean anything, it’s just a   buzz  phrase  -  sheer   hype  by desperate men .  -- Wikipedia “Enterprise 2.0” discussion,  NLB  12:03, 11 September 2006
Wrong  (mostly)
Enterprise 2.0  is the use of emergent social software platforms within companies, or between companies and their partners or customers.
Academic  wankery
We may not be interested in chaos, but chaos is interested in us. - from “The Breaking of Nations” (2004)
Human sacrifice, dogs and cats, living together... mass hysteria!   - Ghostbusters (1984)
The  opposite  of an imposed structure is  not chaos . … the opposite of an imposed structure is an  emergent structure , one that forms over time  based on the interactions  of a lot of people.  - Andrew Mcafee, HBS
Source: McKinsey & Co.
Four Things
Harness collective intelligence
The Web is the database
Sneaking through port 80
Instrument people’s behavior
Four Things
[email_address]

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