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Lepp | Design - CMID Presentation Phase 1


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Lepp | Design - CMID Presentation Phase 1

  1. 1. Results Phase One LEPP | Design
  2. 2. LEPP | Design
  3. 3. Vision <ul><li>“ We would like to design an interactive device </li></ul><ul><li>or application, which helps people to explore and experience the Spoorzone” </li></ul>
  4. 4. Phase 1 <ul><li>Analysis of CMID solutions </li></ul><ul><ul><li>Amstel Superpingels </li></ul></ul><ul><ul><li>Heineken Champions League 2010 </li></ul></ul><ul><ul><li>Red Bull Crashed Ice </li></ul></ul><ul><ul><li>53J8 </li></ul></ul>
  5. 5. Phase 1 – CMID solutions <ul><li>Findings </li></ul><ul><ul><li>Word-to-mouth Heineken </li></ul></ul><ul><ul><li>Unique Red Bull </li></ul></ul><ul><ul><li>Together Amstel and 53J8 </li></ul></ul><ul><ul><li>Reward Amstel and 53J8 </li></ul></ul><ul><ul><li>Experience Red Bull and Heineken </li></ul></ul>
  6. 6. Phase 1 - SpoorZone area
  7. 7. SpoorZone Analysis <ul><li>Analysis by area </li></ul><ul><ul><li>Station </li></ul></ul><ul><ul><li>Phoenixstraat </li></ul></ul><ul><ul><li>Train passengers (pass-by) </li></ul></ul><ul><li>Analysis of possibilities of interaction </li></ul>
  8. 8. Analysis Phoenixstraat <ul><li>Most by tram or car </li></ul><ul><li>Pedestrian or cyclist </li></ul><ul><li>Interesting places for media </li></ul><ul><ul><li>Railway overpass </li></ul></ul><ul><ul><li>Fences along the Phoenixstraat </li></ul></ul><ul><ul><li>Trams </li></ul></ul><ul><ul><li>Navigation and mobile apps </li></ul></ul>
  9. 9. Hans Timmermans
  10. 10. Analysis Station Area <ul><li>Student </li></ul><ul><li>Tourists </li></ul><ul><li>Commuter </li></ul><ul><li>Else </li></ul><ul><li>Interesting places for media </li></ul><ul><ul><li>Navigation and mobile apps </li></ul></ul><ul><ul><li>Railway overpass </li></ul></ul><ul><ul><li>Buildings </li></ul></ul><ul><ul><li>Delft Bouwt </li></ul></ul><ul><ul><li>Fences </li></ul></ul>
  11. 11. Gordon Mackenthun
  12. 12. Analysis Train Passengers <ul><li>People going to their work </li></ul><ul><li>Students </li></ul><ul><li>Tourists </li></ul><ul><li>Missing the beautiful view on Delft </li></ul><ul><li>Interesting places </li></ul><ul><ul><li>Internet or mobile App </li></ul></ul><ul><ul><li>Train </li></ul></ul><ul><ul><li>Tunnel itself </li></ul></ul>
  13. 13. Maria van Vollenhoven
  14. 14. Analysis Interaction Possibilities
  15. 15. Direction <ul><li>Decision target-group </li></ul><ul><li>Place-to-be: inspirating places </li></ul><ul><ul><li>Bridge over the railway </li></ul></ul><ul><ul><li>Church tower </li></ul></ul><ul><ul><li>Fences </li></ul></ul><ul><li>Tutor meetings </li></ul>