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Building Buzz on Twitter and getting ReTweeted

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This was my presentation for SMX for April 26th, 2012 on how we manage twitter for our clients.

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Building Buzz on Twitter and getting ReTweeted

  1. 1. Building Buzz On Twitter:Getting Followed & RetweetedPatrick McKeownSearch and Social StrategistNavantis Inc. pjmckeown
  2. 2. OBJECTIVES• Sales?• Brand Awareness?• Support? pjmckeown
  3. 3. DEMOGRAPHICS• Is your audience yet on Twitter?• Can you build an audience on Twitter?• Type your keywords into Sysomos, or other tools to see what’s already being discussed. pjmckeown
  4. 4. POLICIES• Employee policies• Posting policies pjmckeown
  5. 5. TOPICS/KEYWORDS• Determine your topics of interest• Find similar topics already being mentioned on Twitter• Create a list of keywords regarding that topic• Analyze your keywords for relevance!!! pjmckeown
  6. 6. Competitive Analysis pjmckeown
  7. 7. COMPETITIVE ANALYSIS• Locate competitors on Twitter –See who they follow –See who follows them• Use tools such as Sysomos to see their followers and the gain insights? pjmckeown
  8. 8. COMPETITIVE ANALYSIS pjmckeown
  9. 9. COMPETITIVE ANALYSIS pjmckeown
  10. 10. Find Influencers pjmckeown
  11. 11. BLOG SEARCH• Use your keywords and search for bloggers• Tools such as Scrapebox can speed this up!• From their blogs, find their Twitter ID’s, follow them, engage them, listen to them• Create content for them to blog (guest blogging) pjmckeown
  12. 12. TWITTER INFLUENCERS• Use advanced search with your keywords• Review profiles for engagement levels• Use Sysomos profile information for authority levels pjmckeown
  13. 13. Actions, Engagements and Evangelism pjmckeown
  14. 14. ACTIONS• Pay attention! Listen• Use lists/organize your audience• Auto Organize: IFTTT to add to lists• Be genuine pjmckeown
  15. 15. ACTIONS: PARTICIPATION/CONTENT• Engage, Listen, Participate!• Don’t be afraid!• Find great content!• Buffer great content!• Retweet great content! pjmckeown
  16. 16. ENGAGING INFLUENCERS• Follow the influencers• Retweet relevant tweets• @reply when you have value to add to their conversation• Listen to them, see what their follower engage with• Create engaging content pjmckeown
  17. 17. ENGAGING AUDIENCE• Find their interests• Provide engaging content regularly!• Retweet relevant tweets• Post their links, acknowledge them with @ mentions• @reply when you have value to add to their conversation pjmckeown
  18. 18. EVANGELISM• Teach the rest of your organization• Engage the rest of your organization• People leave Twitter because of lack of engagement• Get your company people to retweet, list and follow you! pjmckeown
  19. 19. Tools pjmckeown
  20. 20. TOOLS: IFTTT.COM removed pjmckeown
  21. 21. TOOLS: INSTAPAPER pjmckeown
  22. 22. TOOLS: FOLLOWERWONK pjmckeown
  23. 23. TOOLS: GOFISH pjmckeown
  24. 24. TOOLS: LINKEDIN SIGNALS pjmckeown
  25. 25. TOOLS: SCRAPEBOX pjmckeown
  26. 26. TOOLS: GOOGLE TRENDS pjmckeown
  27. 27. TOOLS: GOOGLE ADWORDSKEYWORD TOOL pjmckeown
  28. 28. TOOLS: TWITTER ADVANCEDSEARCH pjmckeown
  29. 29. TOOLS: BUFFERAPP.COM pjmckeown
  30. 30. TOOLS: TWEETDECK pjmckeown
  31. 31. TOOLS: SYSOMOS/RADIAN6 pjmckeown
  32. 32. Be Genuine! Listen! Engage! www.patrickmckeown.info pjmckeown
  33. 33. Repeat www.patrickmckeown.info pjmckeown
  34. 34. MORE INFO:PEOPLE WHO ALWAYS HAVEGREAT CONTENT (IN NO ORDER)• Dr. Michael Wu @mich8elwu• Alan Knecht @aknecht• Jeremiah Owyang @jowyang• Neal Schaffer @NealSchaffer• Maggie Fox @maggiefox• Rhea Drysdale @Rhea• Aaron Friedman @AaronFriedman• MyCool King @iPullRank• @Marketingland• Cher Jones @itscherjones pjmckeown
  35. 35. LINKS TO TOOLS MENTIONED How I use them: http://bit.ly/smxtoronto• http://www.ifttt.com• http://www.instapaper.com• http://followerwonk.com• http://ipullrank.com/tools/gofish/index.php• http://www.linkedin.com/signal• http://www.scrapebox.com/• http://www.google.com/trends/• https://adwords.google.com• https://twitter.com/#!/search-advanced• http://www.bufferapp.com• http://www.tweetdeck.com/• http://www.sysomos.com/• http://www.radian6.com/ pjmckeown
  36. 36. CONTACTPatrick McKeownSearch and Social StrategistNavantis Inc.www.navantis.compatrickm@navantis.com@pjmckeownin/patrickmckeown pjmckeown

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