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Customer Buying Motives

Why do people buy stuff? This describes customer buying motives.

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Customer Buying Motives

  1. 1. Buying Motives Whitney Bothman #201 12/10/01
  2. 2. Gain or Economy <ul><li>Customers want to make money, save time, or save money. There are many products today that allow customers to get more for their money. </li></ul>
  3. 3. Health <ul><li>Customers want to buy products or services that help to maintain their physical well-being and health. </li></ul>
  4. 4. Comfort and Convenience <ul><li>People may buy products because they want to be comfortable. Customers also want products that are convenient. </li></ul>
  5. 5. Affection and Love <ul><li>Customers often make purchases because of love and affection. People like to buy things for the people they love. </li></ul>
  6. 6. Prestige and Recognition <ul><li>Customers may also buy things to make themselves feel important. Recognition is another buying motive. People like to be acknowledged and noticed by others. </li></ul>Kathy, I love that dress! Oh, Thanks
  7. 7. Variety and Recreation <ul><li>Sometimes customers want a change from their daily routines. In this case, they may purchase a product or service for variety or recreation. </li></ul>