This is a presentation on augmented reality that I gave at the Creative Cape Town section of the recently held Design Indaba. The presentation is best viewed with a talking head in front to explain some of the slides. However, to try make it more understandable I have inserted some explanation on several of the slides. Of possible interest about the presentation is that it had to be delivered within 10 minutes because it was being filmed for YouTube. Knowing that the average online video view is no longer than two to three minutes I designed the presentation to contextualize the content and provide an "executive summary" of the entire presentation within three minutes. I then spent the remaining time fleshing out the points. This is an example of the fractal brand strategy that we are developing at Sagacite Brand Agency, where I work.