Dynamic Relevance

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Dynamic Relevance or: Designing Experiences for the Moment

Mobile, semantic, real time, contextual and social are so last year.
Imagine what happens when you mash them all together. That’s what’s next.

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Dynamic Relevance

  1. 1. Dynamic Relevance or Designing Experiences  for the Moment
  2. 2. What We Know Already
  3. 3. Users + http://www.flickr.com/people/keep-on-moving/
  4. 4. Content + http://www.flickr.com/people/ario/
  5. 5. Features =
  6. 6. Experience
  7. 7. What's Now?
  8. 8. Mobile <ul><ul><li>Information Anywhere </li></ul></ul><ul><ul><li>GPS & Maps </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Interaction Methods </li></ul></ul>http://www.flickr.com/people/glemak/
  9. 9. <ul><ul><li>The Meaning of Information </li></ul></ul><ul><ul><li>Microformats </li></ul></ul><ul><ul><li>Wolfram Alpha </li></ul></ul><ul><ul><li>Google </li></ul></ul>Semantic
  10. 10. <ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Pubsubhubbub </li></ul></ul><ul><ul><li>Inauguration </li></ul></ul>Real Time
  11. 11. <ul><ul><li>Messaging </li></ul></ul><ul><ul><li>Interaction </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Ubiquity </li></ul></ul>Contextual http://www.flickr.com/people/beingpeterkim/
  12. 12. <ul><ul><li>Status </li></ul></ul><ul><ul><li>Friend/Follow </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Ubiquity </li></ul></ul>Social
  13. 13. What's Next? <ul><ul><li>Ubiquitous Computing </li></ul></ul><ul><ul><li>The Internet of Things </li></ul></ul><ul><ul><li>Virtual Graffiti </li></ul></ul><ul><ul><li>Ambient Intelligence </li></ul></ul>
  14. 14. Dynamic Relevance
  15. 15. What does it do? And is it better?
  16. 16. What's Relevant? User: Physical: Standing, blind, short, male, old, cold.   Subconscious: Sleepy, drunk, agitated, confused.   Cognitive: Intentions, recent history, emotion.
  17. 17. What's Relevant? Surroundings: Physical: Noise level, familiarity, atmosphere   Social: Friends, Strangers, Similar Interests
  18. 18. What's Possible? Imagine a world...

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