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direct marketing of lootley.com

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  1. 1. DIRECT MARKETING PRESENTATION PRESENTED TO VISHAL SIR PRESENTED BY LOOT LEY BOYS
  2. 2. How we Started• Akarsh Prakash• Deep Balsara• Jay Chandrana-• Rishi Mehta• Sunil Kherada• Ronak Savla• Mihir Parekh
  3. 3. Our JourneyWe began as the outcome of the thought "" and opened forbusiness on 3 Jan 2013. Our goal is to make affordableindulgence possible and our team of eCommerce and retailprofessionals is committed to offering our customers a range ofpocket happy lifestyle products with a consistently greatshopping experience. Today, we offers over 40,000 pocket happylifestyle products across categories like Clothing, Accessories,Fashion,Electronics etc.
  4. 4. What is Online ShoppingThe online selling of or enabling the sale of products or services to consumers.The act of purchasing products or services over the Internet.Online shopping has grown in popularity over the years, mainlybecause people find it convenient and easy to bargain shop fromthe comfort of their home or office. One of the most enticingfactor about online shopping, particularly during a holidayseason, is it alleviates the need to wait in long lines or search fromstore to store for a particular item.
  5. 5. What is Online AdvertisingOnline advertising is a form of promotionthat uses the Internet and World Wide Web forthe expressed purpose of delivering marketingmessages to attract customers. Examples ofonline advertising include contextual ads onsearch engine results pages, banner ads,Rich Media Ads, Social network advertising,interstitial ads.
  6. 6. The Statistics of online marketingInternetusers:Worldwide-2,095,006,005India-65MillionFacebookusers-Morethan750millionusersTwitters-nearly200millionuser
  7. 7. WHY it is Important?• Internet Marketing has become a necessity for any business hoping to succeed in today’s marketplace. Creating a beautiful website is a start, but it’s hardly enough. Creating an Internet Marketing Strategy is a necessary second step to drive new visitors to your site and encourage current visitors to return. Internet Marketing is an ongoing process that starts with an aesthetically pleasing and intuitive website design with focused content written for your client base. Other important elements include visitor incentives, directory placement, newsletters, and Search Engine Optimization to name a few.
  8. 8. 4ps of Marketing
  9. 9. TRADITIONAL BUSINESSMANF. UNIT DISTRIBUTOR WHOLESALER RETAILER CUSTOMER 20% 10% 10% 10% 100% ADVERTISEMENT 50% DIRECT SELLING COMPANY Online marketing CUSTOMER
  10. 10. TYPE OF ECOMMERCEBusiness to Business Ecommerce (B2B Ecommerce)In this type of ecommerce, both participants are businesses. As a result, the volume and value of B2B ecommerce can be huge. eg Indiamart.comBusiness to Consumer Ecommerce (B2C Ecommerce)A transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B). The term may also describe a company that provides goods or services for consumers. Eg.lootley.com,pepperfry.com,flipkart.com,shopclues.comConsumer to Consumer Ecommerce (C2C Ecommerce)The moment you think of C2C ecommerce eBay.com comes to mind. That is because it is the most popular platform that enables consumers to sell to other consumers. Since eBay.com is a business, this form of ecommerce could also be called C2C ecommerce (consumer to business to consumer ecommerce).
  11. 11. Scope• Secure registration and profile management facilities for Customers• Browsing through the e-Mall to see the items that are there in each category of products like Apparel, Kitchen accessories, Bath accessories, Food items etc.• Creating a Shopping cart so that customers can shop ‘n’ no. of items and checkout finally with the entire shopping carts.
  12. 12. Product Cateogry• Shoes & Other Footwear• Flower gift & cakes• Books & Magazines• Cameras & Optics• Kitchen & Home Appliances & Electronics• Laptops & Computer• Memory Cards, Pen Drives & HDD• Mobile Phones & Accessories• Watches• Movies & Music• Fitness & Sports
  13. 13. Overview of Website page
  14. 14. Consumer Benefits• Convenience -Geographic -Store hours -Ease of transaction -Quick and efficient shopping process• Information -Quick location of items -Easy price/attribute comparisons
  15. 15. Pros Of Our Business• No checkout queues• Reduce prices• You can shop anywhere in the world• Easy access 24 hours a day• Wide selection to cater for all consumers• Online payment and Cod options• Free Delivery
  16. 16. Cons of Our Business• Unable to examine products personally• Not everyone is connected to the Internet• There is the possibility of credit card number theft
  17. 17. Sign up and get Rs.2000/- off
  18. 18. SMSHere is again a price shocking dealfrom Lootley.com where you can buyCLARKS MEN TAN LEATHER SHOESworth Rs.4500 at Rs 1350 that is flat70 % discount without applying anydiscount coupon code. Grab the dealbefore stock lasts..LOOTLEY
  19. 19. COOPERATIVE ADVERTISINGCLARKS AND LOOTLEY.COM
  20. 20. INSERTS-LEAFLETS
  21. 21. DIRECT RESPONSE IN PRINT AD CALL US AT 9773377333
  22. 22. EMAIL AND INTERNET ADVT
  23. 23. Direct Mailer- on Email id,Paisa live
  24. 24. INTERNET AD 2
  25. 25. PR ADVTCoverageonfreehaiboss.com

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