How effective is thecombination of your mainproduct and ancillary texts?By Nicky Pritchard.
Ancillary One. I took all the photographswhich were used in mynewspaper advertisement,the photographs are ofequipment which is seen inthe documentary. I createda colour splash on this, as Ifelt that this was simpleand effective. The colourswhich I kept in the advertwere the three colour motifof red, blue and yellow. Ialso added the Hope FMlogo, which is seen in thedocumentary, as well asbeing recurring in theancillary tasks. I feel thisrepresents the overall radiotheme in the documentary.
Ancillary One. These are the strengths and weaknesses that I feel are inmy newspaper advertisement.
Nicola’s Ancillary One. I decided to put mynewspaper advertisementinto context and decided tocreate a mock of a typicallocal newspaper. I decidedthe newspaper should belocal, as Hope FM is a localradio station, therefore it isrelatable and would be anewspaper where a HopeFM advert may be placed.
Ancillary Two. For my radio trailer, I used Victoria as the voiceover, whois one of the interviewees in the documentary, as she isone of the presenters at Hope FM. She has a cleardialect which will suit the Hope FM audience, as she doesnot have a heavy accent. I also used clips that are in thedocumentary in the radio trailer, as this makes the trailerrelatable to the documentary itself. The use of the clipsalso would give the audience an incite to what willhappen in the documentary. The slogan ‘Life ChangingRadio’ is also said in the trailer, as this is the slogan forthe radio station, as well as the title of the documentary.
Main cut. During the cinematography of the documentary, I madesure that there was a motif. I filmed different things inthe documentary which included the Hope FM logo, tocreate a recurring motif, such as the use of the Hope FMfoam finger, the leaflets which say ‘Hope FM, LifeChanging Radio’ etc. I felt that this would re inverse theoverall Hope FM theme in the documentary.
Main cut. I used a DSLR camera, a Sony A33 to film everything inthe documentary. I felt that this would add a sense ofprofessionalism to the documentary. The camera is ofvery high quality, and is capable of doing focus pulls,which are prominently used within the documentary.
Main cut. Within the documentary, I included a lot of shots ofvarious radio equipment. I felt that this emphasised therecurring theme of radio, and gave the audience anincite into the radio station as well as providing themwith the visuals of the recurring radio theme. I felt thatthe mise-en-scene was very important during thefilming, as this is a micro element, as well as providingthe audience with the visuals, which are needed toaccompany the audio, and represent the radio station asa whole.
Main cut. I used a variation of camera angles during the filming ofthe documentary. These vary from establishing shots, toclose ups. I used mid close ups prominently, as I feltthat this would be a typical documentary styled angle forthe interviews. During the interviews, I made sure thatsomething radio or Hope FM related could be seen in thebackground or foreground, e.g. during Ryan’s interview,another presenter can be seen presenting, as well as thecomputers in the production studio.
Main cut. I filmed a lot of intercuts for the documentary, as thesewould be needed to keep the audience interested. I useda variant of shots and movements to film these, such aspannings, close ups, etc. I made sure that theseintercuts were of professional looking quality, and wouldbe relatable to what is being said in the maindocumentary itself, e.g. filming Victoria and Ryanpresenting when Victoria is talking about presenting.
Main cut. The shots which I filmed were created using both atripod and using the camera handheld. I felt that thiswas effective to the shots of which I was filming. Thetripod created steady shots for shots such as theinterviews, and the handheld was used for exploringdifferent heights, such as filming on a table for thefaders, and filming high up for the blue phone light.
Main cut. I made sure that during my filming that lighting was wellthought out, as I used natural lighting for theestablishing shots of Bournemouth, Poole andChristchurch. I also used the lighting in the Hope FMstudio, and pointed it in the direction which would be themost beneficial lighting wise during the interviews andthe intercuts. I also never shot into the light, as thiswould have taken away the sense of professionalismwithin the cinematography.